"Designing Prototypes to Encourage Customer Cocreation in the Iterative ..."

Xi Song, Zelong Wei (2024)

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DOI: 10.1109/TEM.2024.3429364

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type: Journal Article

metadata version: 2024-08-22

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Xi Song, Zelong Wei:
Designing Prototypes to Encourage Customer Cocreation in the Iterative Process: The Moderating Effects of Demand and Technological Uncertainties. IEEE Trans. Engineering Management 71: 11772-11785 (2024)

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