"Spillover Effect Matters: A Multiproduct Newsvendor-Like Model With ..."

Yugang Yu et al. (2026)

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DOI: 10.1109/TEM.2026.3651194

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type: Journal Article

metadata version: 2026-02-16

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Yugang Yu, Hongyan Zhang, Zhao Cai, Ye Shi, Qitong Zhao:
Spillover Effect Matters: A Multiproduct Newsvendor-Like Model With Pay-Per-Click Advertising. IEEE Trans. Engineering Management 73: 1259-1273 (2026)

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