"Multi-Keyword Multi-Click Advertisement Option Contracts for Sponsored Search."

Bowei Chen et al. (2015)

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DOI: 10.1145/2743027

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type: Journal Article

metadata version: 2024-10-06

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Bowei Chen, Jun Wang, Ingemar J. Cox, Mohan S. Kankanhalli:
Multi-Keyword Multi-Click Advertisement Option Contracts for Sponsored Search. ACM Trans. Intell. Syst. Technol. 7(1): 5:1-5:29 (2015)

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