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"Using Data Fusion to Enrich Customer Databases with Survey Data for ..."

Peter van der Putten, Joost N. Kok (2010)

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DOI: 10.1007/978-3-642-15606-9_11

access: closed

type: Part in Book or Collection

metadata version: 2017-05-16

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Peter van der Putten, Joost N. Kok:
Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing. Marketing Intelligent Systems Using Soft Computing 2010: 113-130

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