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@article{DBLP:journals/mktsci/0013H21,
  author    = {Jia Liu and
               Shawndra Hill},
  title     = {Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad
               Effectiveness},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {1},
  pages     = {13--22},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1277},
  doi       = {10.1287/mksc.2020.1277},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/0013H21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AllenderLNR21,
  author    = {William J. Allender and
               Jura Liaukonyte and
               Sherif Nasser and
               Timothy J. Richards},
  title     = {Price Fairness and Strategic Obfuscation},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {1},
  pages     = {122--146},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1244},
  doi       = {10.1287/mksc.2020.1244},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AllenderLNR21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossDS21,
  author    = {Wilfred Amaldoss and
               Jinzhao Du and
               Woochoel Shin},
  title     = {Media Platforms' Content Provision Strategies and Sources of Profits},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {3},
  pages     = {527--547},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1248},
  doi       = {10.1287/mksc.2020.1248},
  timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AmaldossDS21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BachmannMN21,
  author    = {Patrick Bachmann and
               Markus Meierer and
               Jeffrey N{\"{a}}f},
  title     = {The Role of Time-Varying Contextual Factors in Latent Attrition Models
               for Customer Base Analysis},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {4},
  pages     = {783--809},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1254},
  doi       = {10.1287/mksc.2020.1254},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BachmannMN21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BarronKP21,
  author    = {Kyle Barron and
               Edward Kung and
               Davide Proserpio},
  title     = {The Effect of Home-Sharing on House Prices and Rents: Evidence from
               Airbnb},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {1},
  pages     = {23--47},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1227},
  doi       = {10.1287/mksc.2020.1227},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BarronKP21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BlakeMST21,
  author    = {Tom Blake and
               Sarah Moshary and
               Kane Sweeney and
               Steve Tadelis},
  title     = {Price Salience and Product Choice},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {4},
  pages     = {619--636},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1261},
  doi       = {10.1287/mksc.2020.1261},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BlakeMST21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaoZ21,
  author    = {Xinyu Cao and
               Juanjuan Zhang},
  title     = {Preference Learning and Demand Forecast},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {1},
  pages     = {62--79},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1238},
  doi       = {10.1287/mksc.2020.1238},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CaoZ21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CoeyLSW21,
  author    = {Dominic Coey and
               Bradley J. Larsen and
               Kane Sweeney and
               Caio Waisman},
  title     = {Scalable Optimal Online Auctions},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {4},
  pages     = {593--618},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2021.1283},
  doi       = {10.1287/mksc.2021.1283},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CoeyLSW21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeHJ21,
  author    = {Jean{-}Pierre Dub{\'{e}} and
               Ali Horta{\c{c}}su and
               Joonhwi Joo},
  title     = {Random-Coefficients Logit Demand Estimation with Zero-Valued Market
               Shares},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {4},
  pages     = {637--660},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1280},
  doi       = {10.1287/mksc.2020.1280},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DubeHJ21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FossenMD21,
  author    = {Beth L. Fossen and
               Girish Mallapragada and
               Anwesha De},
  title     = {Impact of Political Television Advertisements on Viewers' Response
               to Subsequent Advertisements},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {2},
  pages     = {305--324},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1260},
  doi       = {10.1287/mksc.2020.1260},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FossenMD21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GangwarKR21,
  author    = {Manish Gangwar and
               Nanda Kumar and
               Ram C. Rao},
  title     = {Pricing Under Dynamic Competition When Loyal Consumers Stockpile},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {3},
  pages     = {569--588},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1262},
  doi       = {10.1287/mksc.2020.1262},
  timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GangwarKR21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GopalakrishnanJ21,
  author    = {Arun Gopalakrishnan and
               Zhenling Jiang and
               Yulia Nevskaya and
               Raphael Thomadsen},
  title     = {Can Non-tiered Customer Loyalty Programs Be Profitable?},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {3},
  pages     = {508--526},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1268},
  doi       = {10.1287/mksc.2020.1268},
  timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GopalakrishnanJ21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GopalakrishnanP21,
  author    = {Arun Gopalakrishnan and
               Young{-}Hoon Park},
  title     = {The Impact of Coupons on the Visit-to-Purchase Funnel},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {1},
  pages     = {48--61},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1232},
  doi       = {10.1287/mksc.2020.1232},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GopalakrishnanP21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Guo21,
  author    = {Liang Guo},
  title     = {Endogenous Evaluation and Sequential Search},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {3},
  pages     = {413--427},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1270},
  doi       = {10.1287/mksc.2020.1270},
  timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Guo21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HansenMP21,
  author    = {Karsten Hansen and
               Kanishka Misra and
               Mallesh M. Pai},
  title     = {Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent
               Algorithms},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {1},
  pages     = {1--12},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1276},
  doi       = {10.1287/mksc.2020.1276},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HansenMP21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HeOGS21,
  author    = {Cheng He and
               O. Cem Ozturk and
               Chris Gu and
               Jorge Mario Silva{-}Risso},
  title     = {The End of the Express Road for Hybrid Vehicles: Can Governments'
               Green Product Incentives Backfire?},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {1},
  pages     = {80--100},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1239},
  doi       = {10.1287/mksc.2020.1239},
  timestamp = {Thu, 05 Aug 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HeOGS21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JacobsFD21,
  author    = {Bruno J. D. Jacobs and
               Dennis Fok and
               Bas Donkers},
  title     = {Understanding Large-Scale Dynamic Purchase Behavior},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {5},
  pages     = {844--870},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1279},
  doi       = {10.1287/mksc.2020.1279},
  timestamp = {Wed, 10 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/JacobsFD21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiaJW21,
  author    = {Jian Jia and
               Ginger Zhe Jin and
               Liad Wagman},
  title     = {The Short-Run Effects of the General Data Protection Regulation on
               Technology Venture Investment},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {4},
  pages     = {661--684},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1271},
  doi       = {10.1287/mksc.2020.1271},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JiaJW21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangCCW21,
  author    = {Zhenling Jiang and
               Tat Y. Chan and
               Hai Che and
               Youwei Wang},
  title     = {Consumer Search and Purchase: An Empirical Investigation of Retargeting
               Based on Consumer Online Behaviors},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {2},
  pages     = {219--240},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1255},
  doi       = {10.1287/mksc.2020.1255},
  timestamp = {Fri, 12 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/JiangCCW21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangH21,
  author    = {Juncai Jiang and
               Chuan He},
  title     = {Low-Price Guarantees in a Dual Channel of Distribution},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {4},
  pages     = {765--782},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1272},
  doi       = {10.1287/mksc.2020.1272},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JiangH21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JoshiM21,
  author    = {Yogesh V. Joshi and
               Andr{\'{e}}s Musalem},
  title     = {When Consumers Learn, Money Burns: Signaling Quality via Advertising
               with Observational Learning and Word of Mouth},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {1},
  pages     = {168--188},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1246},
  doi       = {10.1287/mksc.2020.1246},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JoshiM21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Kim21,
  author    = {Tongil Kim},
  title     = {When Franchisee Service Affects Demand: An Application to the Car
               Radiator Market and Resale Price Maintenance},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {1},
  pages     = {101--121},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1243},
  doi       = {10.1287/mksc.2020.1243},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Kim21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KongR21,
  author    = {Xinyao Kong and
               Anita Rao},
  title     = {Do "Made in USA" Claims Matter?},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {4},
  pages     = {731--764},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1274},
  doi       = {10.1287/mksc.2020.1274},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KongR21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiLX21,
  author    = {Xiaolin Li and
               Chenxi Liao and
               Ying Xie},
  title     = {Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence
               from the Digital Publishing Industry},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {4},
  pages     = {685--707},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1275},
  doi       = {10.1287/mksc.2020.1275},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiLX21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuRD21,
  author    = {Shijie Lu and
               Koushyar Rajavi and
               Isaac Dinner},
  title     = {The Effect of Over-the-Top Media Services on Piracy Search: Evidence
               from a Natural Experiment},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {3},
  pages     = {548--568},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1256},
  doi       = {10.1287/mksc.2020.1256},
  timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LuRD21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuYCG21,
  author    = {Shijie Lu and
               Dai Yao and
               Xingyu Chen and
               Rajdeep Grewal},
  title     = {Do Larger Audiences Generate Greater Revenues Under Pay What You Want?
               Evidence from a Live Streaming Platform},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {5},
  pages     = {964--984},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2021.1292},
  doi       = {10.1287/mksc.2021.1292},
  timestamp = {Wed, 10 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/LuYCG21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/McCarthyO21,
  author    = {Daniel Minh McCarthy and
               Elliot Shin Oblander},
  title     = {Scalable Data Fusion with Selection Correction: An Application to
               Customer Base Analysis},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {3},
  pages     = {459--480},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1259},
  doi       = {10.1287/mksc.2020.1259},
  timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/McCarthyO21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MorozovSDH21,
  author    = {Ilya Morozov and
               Stephan Seiler and
               Xiaojing Dong and
               Liwen Hou},
  title     = {Estimation of Preference Heterogeneity in Markets with Costly Search},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {5},
  pages     = {871--899},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2021.1287},
  doi       = {10.1287/mksc.2021.1287},
  timestamp = {Wed, 10 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/MorozovSDH21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MosharySS21,
  author    = {Sarah Moshary and
               Bradley T. Shapiro and
               Jihong Song},
  title     = {How and When to Use the Political Cycle to Identify Advertising Effects},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {2},
  pages     = {283--304},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1258},
  doi       = {10.1287/mksc.2020.1258},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MosharySS21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Ning21,
  author    = {Z. Eddie Ning},
  title     = {List Price and Discount in a Stochastic Selling Process},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {2},
  pages     = {366--387},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1257},
  doi       = {10.1287/mksc.2020.1257},
  timestamp = {Tue, 06 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Ning21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkSX21,
  author    = {Sungsik Park and
               Woochoel Shin and
               Jinhong Xie},
  title     = {The Fateful First Consumer Review},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {3},
  pages     = {481--507},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1264},
  doi       = {10.1287/mksc.2020.1264},
  timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ParkSX21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PuranamKN21,
  author    = {Dinesh Puranam and
               Vrinda Kadiyali and
               Vishal Narayan},
  title     = {The Impact of Increase in Minimum Wages on Consumer Perceptions of
               Service: {A} Transformer Model of Online Restaurant Reviews},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {5},
  pages     = {985--1004},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2021.1294},
  doi       = {10.1287/mksc.2021.1294},
  timestamp = {Wed, 10 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/PuranamKN21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RafieianY21,
  author    = {Omid Rafieian and
               Hema Yoganarasimhan},
  title     = {Targeting and Privacy in Mobile Advertising},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {2},
  pages     = {193--218},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1235},
  doi       = {10.1287/mksc.2020.1235},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RafieianY21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SharmaM21,
  author    = {Siddhartha Sharma and
               Amit Mehra},
  title     = {Entry of Platforms into Complementary Hardware Access Product Markets},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {2},
  pages     = {325--343},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1249},
  doi       = {10.1287/mksc.2020.1249},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SharmaM21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShiT21,
  author    = {Savannah Wei Shi and
               Michael Trusov},
  title     = {The Path to Click: Are You on It?},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {2},
  pages     = {344--365},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1253},
  doi       = {10.1287/mksc.2020.1253},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShiT21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShinY21,
  author    = {Jiwoong Shin and
               Jungju Yu},
  title     = {Targeted Advertising and Consumer Inference},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {5},
  pages     = {900--922},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2021.1284},
  doi       = {10.1287/mksc.2021.1284},
  timestamp = {Wed, 10 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShinY21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SimonovH21,
  author    = {Andrey Simonov and
               Shawndra Hill},
  title     = {Competitive Advertising on Brand Search: Traffic Stealing and Click
               Quality},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {5},
  pages     = {923--945},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2021.1289},
  doi       = {10.1287/mksc.2021.1289},
  timestamp = {Wed, 10 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/SimonovH21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/VanaL21,
  author    = {Prasad Vana and
               Anja Lambrecht},
  title     = {The Effect of Individual Online Reviews on Purchase Likelihood},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {4},
  pages     = {708--730},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1278},
  doi       = {10.1287/mksc.2020.1278},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/VanaL21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Villas-BoasY21,
  author    = {J. Miguel Villas{-}Boas and
               Yunfei (Jesse) Yao},
  title     = {A Dynamic Model of Optimal Retargeting},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {3},
  pages     = {428--458},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1267},
  doi       = {10.1287/mksc.2020.1267},
  timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Villas-BoasY21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ViswanathanNJ21,
  author    = {Madhu Viswanathan and
               Om Narasimhan and
               George John},
  title     = {Economic Impact of Category Captaincy: An Examination of Assortments
               and Prices},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {2},
  pages     = {261--282},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1251},
  doi       = {10.1287/mksc.2020.1251},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ViswanathanNJ21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WeiD21,
  author    = {Yanhao Max Wei and
               Anthony Dukes},
  title     = {Cryptocurrency Adoption with Speculative Price Bubbles},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {2},
  pages     = {241--260},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1247},
  doi       = {10.1287/mksc.2020.1247},
  timestamp = {Wed, 28 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WeiD21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WernerfeltSY21,
  author    = {Birger Wernerfelt and
               Alvin Silk and
               Shuyi Yu},
  title     = {Internalization of Advertising Services: Testing a Theory of the Firm},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {5},
  pages     = {946--963},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2021.1290},
  doi       = {10.1287/mksc.2021.1290},
  timestamp = {Wed, 10 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/WernerfeltSY21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangAG21,
  author    = {Joonhyuk Yang and
               Eric T. Anderson and
               Brett R. Gordon},
  title     = {Digitization and Flexibility: Evidence from the South Korean Movie
               Market},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {5},
  pages     = {821--843},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1282},
  doi       = {10.1287/mksc.2020.1282},
  timestamp = {Wed, 10 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/YangAG21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YooHA21,
  author    = {Onesun Steve Yoo and
               Tingliang Huang and
               Kenan Arifoglu},
  title     = {A Theoretical Analysis of the Lean Start-up Method},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {3},
  pages     = {395--412},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1269},
  doi       = {10.1287/mksc.2020.1269},
  timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YooHA21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yu21,
  author    = {Jungju Yu},
  title     = {A Model of Brand Architecture Choice: {A} House of Brands vs. {A}
               Branded House},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {1},
  pages     = {147--167},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2020.1245},
  doi       = {10.1287/mksc.2020.1245},
  timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Yu21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangMSS21,
  author    = {Shunyuan Zhang and
               Nitin Mehta and
               Param Vir Singh and
               Kannan Srinivasan},
  title     = {Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial
               Economic Inequality? An Analysis in the Context of Airbnb},
  journal   = {Mark. Sci.},
  volume    = {40},
  number    = {5},
  pages     = {813--820},
  year      = {2021},
  url       = {https://doi.org/10.1287/mksc.2021.1295},
  doi       = {10.1287/mksc.2021.1295},
  timestamp = {Wed, 10 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhangMSS21.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AilawadiCMS20,
  author    = {Kusum L. Ailawadi and
               Tat Y. Chan and
               Puneet Manchanda and
               K. Sudhir},
  title     = {Introduction to the Special Issue on Marketing Science and Health},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {3},
  pages     = {459--464},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1230},
  doi       = {10.1287/mksc.2020.1230},
  timestamp = {Fri, 12 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/AilawadiCMS20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AkcaR20,
  author    = {Selin Akca and
               Anita Rao},
  title     = {Value of Aggregators},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {5},
  pages     = {893--922},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1236},
  doi       = {10.1287/mksc.2020.1236},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AkcaR20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ArifogluDI20,
  author    = {Kenan Arifoglu and
               Sarang Deo and
               Seyed M. R. Iravani},
  title     = {Markdowns in Seasonal Conspicuous Goods},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {5},
  pages     = {1016--1029},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1223},
  doi       = {10.1287/mksc.2020.1223},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ArifogluDI20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BelleflammeLV20,
  author    = {Paul Belleflamme and
               Wing Man Wynne Lam and
               Wouter Vergote},
  title     = {Competitive Imperfect Price Discrimination and Market Power},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {5},
  pages     = {996--1015},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1234},
  doi       = {10.1287/mksc.2020.1234},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BelleflammeLV20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BermanK20,
  author    = {Ron Berman and
               Zsolt Katona},
  title     = {Curation Algorithms and Filter Bubbles in Social Networks},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {2},
  pages     = {296--316},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1208},
  doi       = {10.1287/mksc.2019.1208},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BermanK20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BlasegSS20,
  author    = {Daniel Blaseg and
               Christian Schulze and
               Bernd Skiera},
  title     = {Consumer Protection on Kickstarter},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {211--233},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1203},
  doi       = {10.1287/mksc.2019.1203},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BlasegSS20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BonfrerCRC20,
  author    = {Andr{\'{e}} Bonfrer and
               Pradeep K. Chintagunta and
               John H. Roberts and
               David Corkindale},
  title     = {Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes:
               Evidence from Australia},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {234--252},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1164},
  doi       = {10.1287/mksc.2019.1164},
  timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BonfrerCRC20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BronnenbergDS20,
  author    = {Bart J. Bronnenberg and
               Jean{-}Pierre Dub{\'{e}} and
               Robert E. Sanders},
  title     = {Consumer Misinformation and the Brand Premium: {A} Private Label Blind
               Taste Test},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {2},
  pages     = {382--406},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1189},
  doi       = {10.1287/mksc.2019.1189},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BronnenbergDS20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BuschkenA20,
  author    = {Joachim B{\"{u}}schken and
               Greg M. Allenby},
  title     = {Improving Text Analysis Using Sentence Conjunctions and Punctuation},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {4},
  pages     = {727--742},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1214},
  doi       = {10.1287/mksc.2019.1214},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BuschkenA20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CadarioC20,
  author    = {Romain Cadario and
               Pierre Chandon},
  title     = {Which Healthy Eating Nudges Work Best? {A} Meta-Analysis of Field
               Experiments},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {3},
  pages     = {465--486},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2018.1128},
  doi       = {10.1287/mksc.2018.1128},
  timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CadarioC20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CalzadaG20,
  author    = {Joan Calzada and
               Ricard Gil},
  title     = {What Do News Aggregators Do? Evidence from Google News in Spain and
               Germany},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {134--167},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1150},
  doi       = {10.1287/mksc.2019.1150},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CalzadaG20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChingO20,
  author    = {Andrew T. Ching and
               Matthew Osborne},
  title     = {Identification and Estimation of Forward-Looking Behavior: The Case
               of Consumer Stockpiling},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {4},
  pages     = {707--726},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1193},
  doi       = {10.1287/mksc.2019.1193},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChingO20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DaiS20,
  author    = {Tinglong Dai and
               Shubhranshu Singh},
  title     = {Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {3},
  pages     = {540--563},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1201},
  doi       = {10.1287/mksc.2019.1201},
  timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DaiS20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DotsonBA20,
  author    = {Marc R. Dotson and
               Joachim B{\"{u}}schken and
               Greg M. Allenby},
  title     = {Explaining Preference Heterogeneity with Mixed Membership Modeling},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {2},
  pages     = {407--426},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1185},
  doi       = {10.1287/mksc.2019.1185},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DotsonBA20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldfarbJS20,
  author    = {Avi Goldfarb and
               Ginger Zhe Jin and
               K. Sudhir},
  title     = {Introduction to the Special Issue on Consumer Protection},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {1--4},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1205},
  doi       = {10.1287/mksc.2019.1205},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GoldfarbJS20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoswamiU20,
  author    = {Indranil Goswami and
               Oleg Urminsky},
  title     = {No Substitute for the Real Thing: The Importance of In-Context Field
               Experiments in Fundraising},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {6},
  pages     = {1052--1070},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1252},
  doi       = {10.1287/mksc.2020.1252},
  timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/GoswamiU20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GulerMS20,
  author    = {Ali Umut Guler and
               Kanishka Misra and
               Vishal Singh},
  title     = {Heterogeneous Price Effects of Consolidation: Evidence from the Car
               Rental Industry},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {52--70},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2018.1103},
  doi       = {10.1287/mksc.2018.1103},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GulerMS20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Guo20,
  author    = {Liang Guo},
  title     = {Upstream Exploitation and Strategic Disclosure},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {5},
  pages     = {923--938},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1216},
  doi       = {10.1287/mksc.2019.1216},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Guo20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuoSM20,
  author    = {Tong Guo and
               Srinivasaraghavan Sriram and
               Puneet Manchanda},
  title     = {"Let the Sunshine In": The Impact of Industry Payment Disclosure on
               Physician Prescription Behavior},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {3},
  pages     = {516--539},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1181},
  doi       = {10.1287/mksc.2019.1181},
  timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GuoSM20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HershfieldSB20,
  author    = {Hal E. Hershfield and
               Stephen Shu and
               Shlomo Benartzi},
  title     = {Temporal Reframing and Participation in a Savings Program: {A} Field
               Experiment},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {6},
  pages     = {1039--1051},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1177},
  doi       = {10.1287/mksc.2019.1177},
  timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/HershfieldSB20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangAHB20,
  author    = {Shan Huang and
               Sinan Aral and
               Yu (Jeffrey) Hu and
               Erik Brynjolfsson},
  title     = {Social Advertising Effectiveness Across Products: {A} Large-Scale
               Field Experiment},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {6},
  pages     = {1142--1165},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1240},
  doi       = {10.1287/mksc.2020.1240},
  timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuangAHB20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangZ20,
  author    = {Xiao Huang and
               Dan Zhang},
  title     = {Service Product Design and Consumer Refund Policies},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {2},
  pages     = {366--381},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1204},
  doi       = {10.1287/mksc.2019.1204},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuangZ20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuiKKSP20,
  author    = {Sam Hui and
               Parthasarathy Krishnamurthy and
               Shiv Kumar and
               Hareesha B. Siddegowda and
               Prachi Patel},
  title     = {Understanding the Effectiveness of Peer Educator Outreach on Reducing
               Sexually Transmitted Infections: The Role of Prevention vs. Early
               Detection},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {3},
  pages     = {500--515},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1168},
  doi       = {10.1287/mksc.2019.1168},
  timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuiKKSP20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HunoldKL20,
  author    = {Matthias Hunold and
               Reinhold Kesler and
               Ulrich Laitenberger},
  title     = {Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {92--116},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1167},
  doi       = {10.1287/mksc.2019.1167},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HunoldKL20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JoSCT20,
  author    = {Wooyong Jo and
               Sarang Sunder and
               Jeonghye Choi and
               Minakshi Trivedi},
  title     = {Protecting Consumers from Themselves: Assessing Consequences of Usage
               Restriction Laws on Online Game Usage and Spending},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {117--133},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1174},
  doi       = {10.1287/mksc.2019.1174},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JoSCT20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JohnsonSD20,
  author    = {Garrett A. Johnson and
               Scott K. Shriver and
               Shaoyin Du},
  title     = {Consumer Privacy Choice in Online Advertising: Who Opts Out and at
               What Cost to Industry?},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {33--51},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1198},
  doi       = {10.1287/mksc.2019.1198},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JohnsonSD20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimK20,
  author    = {Tongil Kim and
               Diwas Singh KC},
  title     = {The Impact of Hospital Advertising on Patient Demand and Health Outcomes},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {3},
  pages     = {612--635},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1153},
  doi       = {10.1287/mksc.2019.1153},
  timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KimK20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimKTO20,
  author    = {Chul Kim and
               P. K. Kannan and
               Michael Trusov and
               Andrea Ordanini},
  title     = {Modeling Dynamics in Crowdfunding},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {2},
  pages     = {339--365},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1209},
  doi       = {10.1287/mksc.2019.1209},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KimKTO20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KosyakovaOMN20,
  author    = {Tetyana Kosyakova and
               Thomas Otter and
               Sanjog Misra and
               Christian Neuerburg},
  title     = {Exact {MCMC} for Choices from Menus - Measuring Substitution and Complementarity
               Among Menu Items},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {2},
  pages     = {427--447},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1191},
  doi       = {10.1287/mksc.2019.1191},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KosyakovaOMN20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KotschedoffP20,
  author    = {Marco J. W. Kotschedoff and
               Max J. Pachali},
  title     = {Higher Minimum Quality Standards and Redistributive Effects on Consumer
               Welfare},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {253--280},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1172},
  doi       = {10.1287/mksc.2019.1172},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KotschedoffP20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LemmensG20,
  author    = {Aur{\'{e}}lie Lemmens and
               Sunil Gupta},
  title     = {Managing Churn to Maximize Profits},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {5},
  pages     = {956--973},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1229},
  doi       = {10.1287/mksc.2020.1229},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LemmensG20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiLC20,
  author    = {Jia Li and
               Noah Lim and
               Hua Chen},
  title     = {Examining Salesperson Effort Allocation in Teams: {A} Randomized Field
               Experiment},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {6},
  pages     = {1122--1141},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1163},
  doi       = {10.1287/mksc.2019.1163},
  timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiLC20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Lin20,
  author    = {Song Lin},
  title     = {Two-Sided Price Discrimination by Media Platforms},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {2},
  pages     = {317--338},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1211},
  doi       = {10.1287/mksc.2019.1211},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Lin20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuDM20,
  author    = {Liu Liu and
               Daria Dzyabura and
               Natalie Mizik},
  title     = {Visual Listening In: Extracting Brand Image Portrayed on Social Media},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {4},
  pages     = {669--686},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1226},
  doi       = {10.1287/mksc.2020.1226},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuDM20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuMMR20,
  author    = {Yan Lu and
               Debanjan Mitra and
               David Musto and
               Sugata Ray},
  title     = {Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding
               in Financial Markets},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {71--91},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1165},
  doi       = {10.1287/mksc.2019.1165},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LuMMR20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MislavskyDS20,
  author    = {Robert Mislavsky and
               Berkeley J. Dietvorst and
               Uri Simonsohn},
  title     = {Critical Condition: People Don't Dislike a Corporate Experiment More
               Than They Dislike Its Worst Condition},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {6},
  pages     = {1092--1104},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1166},
  doi       = {10.1287/mksc.2019.1166},
  timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/MislavskyDS20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MohanBJ20,
  author    = {Bhavya Mohan and
               Ryan W. Buell and
               Leslie K. John},
  title     = {Lifting the Veil: The Benefits of Cost Transparency},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {6},
  pages     = {1105--1121},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1200},
  doi       = {10.1287/mksc.2019.1200},
  timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/MohanBJ20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MunzJA20,
  author    = {Kurt P. Munz and
               Minah H. Jung and
               Adam L. Alter},
  title     = {Name Similarity Encourages Generosity: {A} Field Experiment in Email
               Personalization},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {6},
  pages     = {1071--1091},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1220},
  doi       = {10.1287/mksc.2019.1220},
  timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/MunzJA20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NelsonSS20,
  author    = {Leif D. Nelson and
               Duncan Simester and
               K. Sudhir},
  title     = {Introduction to the Special Issue on Marketing Science and Field Experiments},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {6},
  pages     = {1033--1038},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1266},
  doi       = {10.1287/mksc.2020.1266},
  timestamp = {Thu, 12 Nov 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/NelsonSS20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NistorS20,
  author    = {Cristina Nistor and
               Matthew Selove},
  title     = {Pricing and Quality Provision in a Supply Relationship: {A} Model
               of Efficient Relational Contracts},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {5},
  pages     = {939--955},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1237},
  doi       = {10.1287/mksc.2020.1237},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NistorS20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/QiuR20,
  author    = {Ye Qiu and
               Ram C. Rao},
  title     = {Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {4},
  pages     = {743--762},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1202},
  doi       = {10.1287/mksc.2019.1202},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/QiuR20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Rao20,
  author    = {Anita Rao},
  title     = {Strategic Research and Development Investment Decisions in the Pharmaceutical
               Industry},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {3},
  pages     = {564--586},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1224},
  doi       = {10.1287/mksc.2020.1224},
  timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Rao20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Raval20,
  author    = {Devesh Raval},
  title     = {Whose Voice Do We Hear in the Marketplace? Evidence from Consumer
               Complaining Behavior},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {168--187},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2018.1140},
  doi       = {10.1287/mksc.2018.1140},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Raval20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Roberts20,
  author    = {John H. Roberts},
  title     = {Practice Prize Report: The 2018 {ISMS} Gary Lilien Practice Prize
               Competition},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {2},
  pages     = {448--451},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1210},
  doi       = {10.1287/mksc.2019.1210},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Roberts20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SahniN20,
  author    = {Navdeep S. Sahni and
               Harikesh S. Nair},
  title     = {Sponsorship Disclosure and Consumer Deception: Experimental Evidence
               from Native Advertising in Mobile Search},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {5--32},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2018.1125},
  doi       = {10.1287/mksc.2018.1125},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SahniN20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SantanaDM20,
  author    = {Shelle Santana and
               Steven K. Dallas and
               Vicki G. Morwitz},
  title     = {Consumer Reactions to Drip Pricing},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {1},
  pages     = {188--210},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1207},
  doi       = {10.1287/mksc.2019.1207},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SantanaDM20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shapiro20,
  author    = {Bradley T. Shapiro},
  title     = {Advertising in Health Insurance Markets},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {3},
  pages     = {587--611},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2018.1086},
  doi       = {10.1287/mksc.2018.1086},
  timestamp = {Mon, 15 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Shapiro20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/StourmIB20,
  author    = {Ludovic Stourm and
               Raghuram Iyengar and
               Eric T. Bradlow},
  title     = {A Flexible Demand Model for Complements Using Household Production
               Theory},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {4},
  pages     = {763--787},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1218},
  doi       = {10.1287/mksc.2019.1218},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/StourmIB20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Thomas20,
  author    = {Michael Thomas},
  title     = {Spillovers from Mass Advertising: An Identification Strategy},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {4},
  pages     = {807--826},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1217},
  doi       = {10.1287/mksc.2019.1217},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/Thomas20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TianF20,
  author    = {Longxiu Tian and
               Fred M. Feinberg},
  title     = {Optimizing Price Menus for Duration Discounts: {A} Subscription Selectivity
               Field Experiment},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {6},
  pages     = {1181--1198},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1265},
  doi       = {10.1287/mksc.2020.1265},
  timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/TianF20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/UetakeY20,
  author    = {Kosuke Uetake and
               Nathan Yang},
  title     = {Inspiration from the "Biggest Loser": Social Interactions in a Weight
               Loss Program},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {3},
  pages     = {487--499},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2018.1116},
  doi       = {10.1287/mksc.2018.1116},
  timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/UetakeY20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/UrsuWC20,
  author    = {Raluca M. Ursu and
               Qingliang Wang and
               Pradeep K. Chintagunta},
  title     = {Search Duration},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {5},
  pages     = {849--871},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1225},
  doi       = {10.1287/mksc.2020.1225},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/UrsuWC20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WoltersSG20,
  author    = {Heike M. Wolters and
               Christian Schulze and
               Karen Gedenk},
  title     = {Referral Reward Size and New Customer Profitability},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {6},
  pages     = {1166--1180},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1242},
  doi       = {10.1287/mksc.2020.1242},
  timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/WoltersSG20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WuC20,
  author    = {Chunhua Wu and
               Koray Cosguner},
  title     = {Profiting from the Decoy Effect: {A} Case Study of an Online Diamond
               Retailer},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {5},
  pages     = {974--995},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1231},
  doi       = {10.1287/mksc.2020.1231},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/WuC20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WuG20,
  author    = {Yue Wu and
               Tansev Geylani},
  title     = {Regulating Deceptive Advertising: False Claims and Skeptical Consumers},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {4},
  pages     = {788--806},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1221},
  doi       = {10.1287/mksc.2020.1221},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WuG20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yoon20,
  author    = {Tae Jung Yoon},
  title     = {Quality Information Disclosure and Patient Reallocation in the Healthcare
               Industry: Evidence from Cardiac Surgery Report Cards},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {3},
  pages     = {636--662},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2018.1146},
  doi       = {10.1287/mksc.2018.1146},
  timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Yoon20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangC20,
  author    = {Lingling Zhang and
               Doug J. Chung},
  title     = {Price Bargaining and Competition in Online Platforms: An Empirical
               Analysis of the Daily Deal Market},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {4},
  pages     = {687--706},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1213},
  doi       = {10.1287/mksc.2019.1213},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhangC20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangC20a,
  author    = {Lingling Zhang and
               Doug J. Chung},
  title     = {The Air War vs. the Ground Game: An Analysis of Multichannel Marketing
               in {U.S.} Presidential Elections},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {5},
  pages     = {872--892},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2020.1241},
  doi       = {10.1287/mksc.2020.1241},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhangC20a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangWC20,
  author    = {Qiang Zhang and
               Wenbo Wang and
               Yuxin Chen},
  title     = {Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured
               Data: The Case of Movie Appreciation and Live Comments},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {2},
  pages     = {285--295},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1215},
  doi       = {10.1287/mksc.2019.1215},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhangWC20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhongS20,
  author    = {Ning Zhong and
               David A. Schweidel},
  title     = {Capturing Changes in Social Media Content: {A} Multiple Latent Changepoint
               Topic Model},
  journal   = {Mark. Sci.},
  volume    = {39},
  number    = {4},
  pages     = {827--846},
  year      = {2020},
  url       = {https://doi.org/10.1287/mksc.2019.1212},
  doi       = {10.1287/mksc.2019.1212},
  timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhongS20.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmeriHX19,
  author    = {Mina Ameri and
               Elisabeth Honka and
               Ying Xie},
  title     = {Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The
               Role of the Personal vs. the Community Network},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {4},
  pages     = {567--583},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1155},
  doi       = {10.1287/mksc.2019.1155},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AmeriHX19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaoK19,
  author    = {Xinyu Cao and
               T. Tony Ke},
  title     = {Cooperative Search Advertising},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {1},
  pages     = {44--67},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1111},
  doi       = {10.1287/mksc.2018.1111},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CaoK19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChoiM19,
  author    = {Hana Choi and
               Carl F. Mela},
  title     = {Monetizing Online Marketplaces},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {6},
  pages     = {948--972},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1197},
  doi       = {10.1287/mksc.2019.1197},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChoiM19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChoiS19,
  author    = {W. Jason Choi and
               Amin Sayedi},
  title     = {Learning in Online Advertising},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {4},
  pages     = {584--608},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1154},
  doi       = {10.1287/mksc.2019.1154},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChoiS19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChouDK19,
  author    = {Cheng Chou and
               Timothy P. Derdenger and
               Vineet Kumar},
  title     = {Linear Estimation of Aggregate Dynamic Discrete Demand for Durable
               Goods: Overcoming the Curse of Dimensionality},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {5},
  pages     = {888--909},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1182},
  doi       = {10.1287/mksc.2019.1182},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChouDK19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DaiJ19,
  author    = {Tinglong Dai and
               Kinshuk Jerath},
  title     = {Salesforce Contracting Under Uncertain Demand and Supply: Double Moral
               Hazard and Optimality of Smooth Contracts},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {5},
  pages     = {852--870},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1171},
  doi       = {10.1287/mksc.2019.1171},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DaiJ19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DukesZ19,
  author    = {Anthony J. Dukes and
               Yi Zhu},
  title     = {Why Customer Service Frustrates Consumers: Using a Tiered Organizational
               Structure to Exploit Hassle Costs},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {3},
  pages     = {500--515},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1149},
  doi       = {10.1287/mksc.2019.1149},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DukesZ19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DzyaburaH19,
  author    = {Daria Dzyabura and
               John R. Hauser},
  title     = {Recommending Products When Consumers Learn Their Preference Weights},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {3},
  pages     = {417--441},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1144},
  doi       = {10.1287/mksc.2018.1144},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DzyaburaH19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DzyaburaJM19,
  author    = {Daria Dzyabura and
               Srikanth Jagabathula and
               Eitan Muller},
  title     = {Accounting for Discrepancies Between Online and Offline Product Evaluations},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {1},
  pages     = {88--106},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1124},
  doi       = {10.1287/mksc.2018.1124},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DzyaburaJM19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ErtekinSC19,
  author    = {Necati Ertekin and
               Jeffrey D. Shulman and
               Haipeng (Allan) Chen},
  title     = {On the Profitability of Stacked Discounts: Identifying Revenue and
               Cost Effects of Discount Framing},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {2},
  pages     = {317--342},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1137},
  doi       = {10.1287/mksc.2018.1137},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ErtekinSC19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FeitB19,
  author    = {Elea McDonnell Feit and
               Ron Berman},
  title     = {Test {\&} Roll: Profit-Maximizing {A/B} Tests},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {6},
  pages     = {1038--1058},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1194},
  doi       = {10.1287/mksc.2019.1194},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FeitB19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Fischer19,
  author    = {Marc Fischer},
  title     = {Practice Prize Paper-Managing Advertising Campaigns for New Product
               Launches: An Application at Mercedes-Benz},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {2},
  pages     = {343--359},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1136},
  doi       = {10.1287/mksc.2018.1136},
  timestamp = {Thu, 02 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Fischer19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FossenS19,
  author    = {Beth L. Fossen and
               David A. Schweidel},
  title     = {Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {2},
  pages     = {274--295},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1139},
  doi       = {10.1287/mksc.2018.1139},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FossenS19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FossenS19a,
  author    = {Beth L. Fossen and
               David A. Schweidel},
  title     = {Measuring the Impact of Product Placement with Brand-Related Social
               Media Conversations and Website Traffic},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {3},
  pages     = {481--499},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1147},
  doi       = {10.1287/mksc.2018.1147},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FossenS19a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FuI19,
  author    = {Qiang Fu and
               Ganesh Iyer},
  title     = {Multimarket Value Creation and Competition},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {1},
  pages     = {129--149},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1127},
  doi       = {10.1287/mksc.2018.1127},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FuI19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GordonZBC19,
  author    = {Brett R. Gordon and
               Florian Zettelmeyer and
               Neha Bhargava and
               Daniel Chapsky},
  title     = {A Comparison of Approaches to Advertising Measurement: Evidence from
               Big Field Experiments at Facebook},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {2},
  pages     = {193--225},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1135},
  doi       = {10.1287/mksc.2018.1135},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GordonZBC19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HauserES19,
  author    = {John R. Hauser and
               Felix Eggers and
               Matthew Selove},
  title     = {The Strategic Implications of Scale in Choice-Based Conjoint Analysis},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {6},
  pages     = {1059--1081},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1178},
  doi       = {10.1287/mksc.2019.1178},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HauserES19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HollenbeckMP19,
  author    = {Brett Hollenbeck and
               Sridhar Moorthy and
               Davide Proserpio},
  title     = {Advertising Strategy in the Presence of Reviews: An Empirical Analysis},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {5},
  pages     = {793--811},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1180},
  doi       = {10.1287/mksc.2019.1180},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HollenbeckMP19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuDC19,
  author    = {Mantian Mandy Hu and
               Chu (Ivy) Dang and
               Pradeep K. Chintagunta},
  title     = {Search and Learning at a Daily Deals Website},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {4},
  pages     = {609--642},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1156},
  doi       = {10.1287/mksc.2019.1156},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuDC19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Huang19,
  author    = {Yufeng Huang},
  title     = {Learning by Doing and the Demand for Advanced Products},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {1},
  pages     = {107--128},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1118},
  doi       = {10.1287/mksc.2018.1118},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Huang19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IshiharaC19,
  author    = {Masakazu Ishihara and
               Andrew T. Ching},
  title     = {Dynamic Demand for New and Used Durable Goods Without Physical Depreciation:
               The Case of Japanese Video Games},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {3},
  pages     = {392--416},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1142},
  doi       = {10.1287/mksc.2018.1142},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IshiharaC19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jain19,
  author    = {Sanjay Jain},
  title     = {Time Inconsistency and Product Design: {A} Strategic Analysis of Feature
               Creep},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {5},
  pages     = {835--851},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1170},
  doi       = {10.1287/mksc.2019.1170},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Jain19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JeziorskiKC19,
  author    = {Przemyslaw Jeziorski and
               Elena Krasnokutskaya and
               Olivia Ceccarini},
  title     = {Skimming from the Bottom: Empirical Evidence of Adverse Selection
               When Poaching Customers},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {4},
  pages     = {543--566},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1134},
  doi       = {10.1287/mksc.2018.1134},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JeziorskiKC19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KawaguchiUW19,
  author    = {Kohei Kawaguchi and
               Kosuke Uetake and
               Yasutora Watanabe},
  title     = {Effectiveness of Product Recommendations Under Time and Crowd Pressures},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {2},
  pages     = {253--273},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1132},
  doi       = {10.1287/mksc.2018.1132},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KawaguchiUW19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KleinVBSB19,
  author    = {Kristina Klein and
               Franziska V{\"{o}}lckner and
               Hern{\'{a}}n A. Bruno and
               Henrik Sattler and
               Pascal Bruno},
  title     = {Brand Positioning Based on Brand Image-Country Image Fit},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {3},
  pages     = {516--538},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1151},
  doi       = {10.1287/mksc.2019.1151},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/KleinVBSB19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovL19,
  author    = {Dmitri Kuksov and
               Chenxi Liao},
  title     = {Opinion Leaders and Product Variety},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {5},
  pages     = {812--834},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1179},
  doi       = {10.1287/mksc.2019.1179},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KuksovL19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovV19,
  author    = {Dmitri Kuksov and
               J. Miguel Villas{-}Boas},
  title     = {The Performance Measurement Trap},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {1},
  pages     = {68--87},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1122},
  doi       = {10.1287/mksc.2018.1122},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KuksovV19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LewisWW19,
  author    = {Michael Lewis and
               Yanwen Wang and
               Chunhua Wu},
  title     = {Season Ticket Buyer Value and Secondary Market Options},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {6},
  pages     = {973--993},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1183},
  doi       = {10.1287/mksc.2019.1183},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LewisWW19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiLS19,
  author    = {Xi Li and
               Yanzhi Li and
               Mengze Shi},
  title     = {Managing Consumer Deliberations in a Decentralized Distribution Channel},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {1},
  pages     = {170--190},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1120},
  doi       = {10.1287/mksc.2018.1120},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiLS19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiS19,
  author    = {Hui Li and
               Kannan Srinivasan},
  title     = {Competitive Dynamics in the Sharing Economy: An Analysis in the Context
               of Airbnb and Hotels},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {3},
  pages     = {365--391},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1143},
  doi       = {10.1287/mksc.2018.1143},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiS19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuoTFQ19,
  author    = {Xueming Luo and
               Siliang Tong and
               Zheng Fang and
               Zhe Qu},
  title     = {Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence
               Chatbot Disclosure on Customer Purchases},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {6},
  pages     = {937--947},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1192},
  doi       = {10.1287/mksc.2019.1192},
  timestamp = {Mon, 24 Aug 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LuoTFQ19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/McGranaghanLFW19,
  author    = {Matthew McGranaghan and
               Jura Liaukonyte and
               Geoffrey Fisher and
               Kenneth C. Wilbur},
  title     = {Lead Offer Spillovers},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {4},
  pages     = {643--668},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1161},
  doi       = {10.1287/mksc.2019.1161},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/McGranaghanLFW19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MisraSA19,
  author    = {Kanishka Misra and
               Eric M. Schwartz and
               Jacob D. Abernethy},
  title     = {Dynamic Online Pricing with Incomplete Information Using Multiarmed
               Bandit Experiments},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {2},
  pages     = {226--252},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1129},
  doi       = {10.1287/mksc.2018.1129},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MisraSA19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarangS19,
  author    = {Unnati Narang and
               Venkatesh Shankar},
  title     = {Mobile App Introduction and Online and Offline Purchases and Product
               Returns},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {5},
  pages     = {756--772},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1169},
  doi       = {10.1287/mksc.2019.1169},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NarangS19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NeumannTW19,
  author    = {Nico Neumann and
               Catherine E. Tucker and
               Timothy Whitfield},
  title     = {Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence
               from Field Studies},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {6},
  pages     = {918--926},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1188},
  doi       = {10.1287/mksc.2019.1188},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NeumannTW19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OzturkCV19,
  author    = {O. Cem Ozturk and
               Pradeep K. Chintagunta and
               Sriram Venkataraman},
  title     = {Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover
               to Competitors},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {2},
  pages     = {296--316},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1138},
  doi       = {10.1287/mksc.2018.1138},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/OzturkCV19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RansbothamLL19,
  author    = {Sam Ransbotham and
               Nicholas H. Lurie and
               Hongju Liu},
  title     = {Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews
               Different?},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {5},
  pages     = {773--792},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1115},
  doi       = {10.1287/mksc.2018.1115},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RansbothamLL19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShiZS19,
  author    = {Zijun (June) Shi and
               Kaifu Zhang and
               Kannan Srinivasan},
  title     = {Freemium as an Optimal Strategy for Market Dominant Firms},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {1},
  pages     = {150--169},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1109},
  doi       = {10.1287/mksc.2018.1109},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShiZS19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SmithRA19,
  author    = {Adam N. Smith and
               Peter E. Rossi and
               Greg M. Allenby},
  title     = {Inference for Product Competition and Separable Demand},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {4},
  pages     = {690--710},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1159},
  doi       = {10.1287/mksc.2019.1159},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SmithRA19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoleymanianWZ19,
  author    = {Miremad Soleymanian and
               Charles B. Weinberg and
               Ting Zhu},
  title     = {Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance
               Benefit Drivers?},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {1},
  pages     = {21--43},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1126},
  doi       = {10.1287/mksc.2018.1126},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SoleymanianWZ19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir19,
  author    = {K. Sudhir},
  title     = {Introduction to the Special Section on Mobile Technologies},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {5},
  pages     = {733},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1190},
  doi       = {10.1287/mksc.2019.1190},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Sudhir19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir19a,
  author    = {K. Sudhir},
  title     = {Editorial: An Update on the Frontiers Section},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {6},
  pages     = {913--917},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1199},
  doi       = {10.1287/mksc.2019.1199},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Sudhir19a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SunZZ19,
  author    = {Monic Sun and
               Xiaoquan (Michael) Zhang and
               Feng Zhu},
  title     = {U-Shaped Conformity in Online Social Networks},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {3},
  pages     = {461--480},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1133},
  doi       = {10.1287/mksc.2018.1133},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SunZZ19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TimoshenkoH19,
  author    = {Artem Timoshenko and
               John R. Hauser},
  title     = {Identifying Customer Needs from User-Generated Content},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {1},
  pages     = {1--20},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1123},
  doi       = {10.1287/mksc.2018.1123},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/TimoshenkoH19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Tuchman19,
  author    = {Anna E. Tuchman},
  title     = {Advertising and Demand for Addictive Goods: The Effects of E-Cigarette
               Advertising},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {6},
  pages     = {994--1022},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1195},
  doi       = {10.1287/mksc.2019.1195},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Tuchman19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangWZ19,
  author    = {Yanwen Wang and
               Chunhua Wu and
               Ting Zhu},
  title     = {Mobile Hailing Technology and Taxi Driving Behaviors},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {5},
  pages     = {734--755},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1187},
  doi       = {10.1287/mksc.2019.1187},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WangWZ19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangXY19,
  author    = {Pengyuan Wang and
               Guiyang Xiong and
               Jian Yang},
  title     = {Frontiers: Asymmetric Effects of Recreational Cannabis Legalization},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {6},
  pages     = {927--936},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1176},
  doi       = {10.1287/mksc.2019.1176},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WangXY19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XiaCM19,
  author    = {Feihong Xia and
               Rabikar Chatterjee and
               Jerrold H. May},
  title     = {Using Conditional Restricted Boltzmann Machines to Model Complex Consumer
               Shopping Patterns},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {4},
  pages     = {711--727},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1162},
  doi       = {10.1287/mksc.2019.1162},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/XiaCM19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XuD19,
  author    = {Zibin Xu and
               Anthony J. Dukes},
  title     = {Product Line Design Under Preference Uncertainty Using Aggregate Consumer
               Data},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {4},
  pages     = {669--689},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1160},
  doi       = {10.1287/mksc.2019.1160},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/XuD19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangCT19,
  author    = {Bicheng Yang and
               Tat Y. Chan and
               Raphael Thomadsen},
  title     = {A Salesforce-Driven Model of Consumer Choice},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {5},
  pages     = {871--887},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1175},
  doi       = {10.1287/mksc.2019.1175},
  timestamp = {Fri, 12 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/YangCT19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhengPC19,
  author    = {Quan Zheng and
               Xiajun Amy Pan and
               Janice E. Carrillo},
  title     = {Probabilistic Selling for Vertically Differentiated Products with
               Salient Thinkers},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {3},
  pages     = {442--460},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2018.1145},
  doi       = {10.1287/mksc.2018.1145},
  timestamp = {Wed, 28 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhengPC19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZiaR19,
  author    = {Mohammad Zia and
               Ram C. Rao},
  title     = {Search Advertising: Budget Allocation Across Search Engines},
  journal   = {Mark. Sci.},
  volume    = {38},
  number    = {6},
  pages     = {1023--1037},
  year      = {2019},
  url       = {https://doi.org/10.1287/mksc.2019.1186},
  doi       = {10.1287/mksc.2019.1186},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZiaR19.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AnsariLZ18,
  author    = {Asim Ansari and
               Yang Li and
               Jonathan Z. Zhang},
  title     = {Probabilistic Topic Model for Hybrid Recommender Systems: {A} Stochastic
               Variational Bayesian Approach},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {6},
  pages     = {987--1008},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1113},
  doi       = {10.1287/mksc.2018.1113},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AnsariLZ18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AscarzaNH18,
  author    = {Eva Ascarza and
               Oded Netzer and
               Bruce G. S. Hardie},
  title     = {Some Customers Would Rather Leave Without Saying Goodbye},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {1},
  pages     = {54--77},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1057},
  doi       = {10.1287/mksc.2017.1057},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AscarzaNH18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BaoNS18,
  author    = {Weining Bao and
               Jian Ni and
               Shubhranshu Singh},
  title     = {Informal Lending in Emerging Markets},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {1},
  pages     = {123--137},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1061},
  doi       = {10.1287/mksc.2017.1061},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BaoNS18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BendleB18,
  author    = {Neil Thomas Bendle and
               Moeen Naseer Butt},
  title     = {The Misuse of Accounting-Based Approximations of Tobin's q in a World
               of Market-Based Assets},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {3},
  pages     = {484--504},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1093},
  doi       = {10.1287/mksc.2018.1093},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BendleB18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Berman18,
  author    = {Ron Berman},
  title     = {Beyond the Last Touch: Attribution in Online Advertising},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {5},
  pages     = {771--792},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1104},
  doi       = {10.1287/mksc.2018.1104},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Berman18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BrunoCC18,
  author    = {Hern{\'{a}}n A. Bruno and
               Javier Cebollada and
               Pradeep K. Chintagunta},
  title     = {Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold
               Heterogeneity in Brand Choice Behavior},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {4},
  pages     = {631--648},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1088},
  doi       = {10.1287/mksc.2018.1088},
  timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BrunoCC18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChevalierDM18,
  author    = {Judith A. Chevalier and
               Yaniv Dover and
               Dina Mayzlin},
  title     = {Channels of Impact: User Reviews When Quality Is Dynamic and Managers
               Respond},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {5},
  pages     = {688--709},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1090},
  doi       = {10.1287/mksc.2018.1090},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChevalierDM18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaQV18,
  author    = {Pradeep K. Chintagunta and
               Marco Shaojun Qin and
               Maria Ana Vitorino},
  title     = {Licensing and Price Competition in Tied-Goods Markets: An Application
               to the Single-Serve Coffee System Industry},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {6},
  pages     = {883--911},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1114},
  doi       = {10.1287/mksc.2018.1114},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChintaguntaQV18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DattaKB18,
  author    = {Hannes Datta and
               George Knox and
               Bart J. Bronnenberg},
  title     = {Changing Their Tune: How Consumers' Adoption of Online Streaming Affects
               Music Consumption and Discovery},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {1},
  pages     = {5--21},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1051},
  doi       = {10.1287/mksc.2017.1051},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DattaKB18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiPZ18,
  author    = {Preyas S. Desai and
               Devavrat Purohit and
               Bo Zhou},
  title     = {Allowing Consumers to Bundle Themselves: The Profitability of Family
               Plans},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {6},
  pages     = {953--969},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1121},
  doi       = {10.1287/mksc.2018.1121},
  timestamp = {Tue, 27 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/DesaiPZ18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DewA18,
  author    = {Ryan Dew and
               Asim Ansari},
  title     = {Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {2},
  pages     = {216--235},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1050},
  doi       = {10.1287/mksc.2017.1050},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DewA18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeHR18,
  author    = {Jean{-}Pierre Dub{\'{e}} and
               G{\"{u}}nter J. Hitsch and
               Peter E. Rossi},
  title     = {Income and Wealth Effects on Private-Label Demand: Evidence from the
               Great Recession},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {1},
  pages     = {22--53},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1047},
  doi       = {10.1287/mksc.2017.1047},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DubeHR18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gao18,
  author    = {Yuetao Gao},
  title     = {On the Use of Overt Anti-Counterfeiting Technologies},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {3},
  pages     = {403--424},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1081},
  doi       = {10.1287/mksc.2017.1081},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Gao18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GardeteB18,
  author    = {Pedro M. Gardete and
               Yakov Bart},
  title     = {Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and
               Market Outcomes},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {5},
  pages     = {733--752},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1102},
  doi       = {10.1287/mksc.2018.1102},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GardeteB18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Guler18,
  author    = {Ali Umut Guler},
  title     = {Inferring the Economics of Store Density from Closures: The Starbucks
               Case},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {4},
  pages     = {611--630},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1078},
  doi       = {10.1287/mksc.2017.1078},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Guler18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HartmannK18,
  author    = {Wesley R. Hartmann and
               Daniel Klapper},
  title     = {Super Bowl Ads},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {1},
  pages     = {78--96},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1055},
  doi       = {10.1287/mksc.2017.1055},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HartmannK18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HermosillaGP18,
  author    = {Manuel Hermosilla and
               Fernanda Guti{\'{e}}rrez{-}Navratil and
               Juan Prieto{-}Rodriguez},
  title     = {Can Emerging Markets Tilt Global Product Design? Impacts of Chinese
               Colorism on Hollywood Castings},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {3},
  pages     = {356--381},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1089},
  doi       = {10.1287/mksc.2018.1089},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HermosillaGP18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangB18,
  author    = {Yufeng Huang and
               Bart J. Bronnenberg},
  title     = {Pennies for Your Thoughts: Costly Product Consideration and Purchase
               Quantity Thresholds},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {6},
  pages     = {1009--1028},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1108},
  doi       = {10.1287/mksc.2018.1108},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuangB18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Israeli18,
  author    = {Ayelet Israeli},
  title     = {Online {MAP} Enforcement: Evidence from a Quasi-Experiment},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {5},
  pages     = {710--732},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1092},
  doi       = {10.1287/mksc.2018.1092},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Israeli18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JainL18,
  author    = {Sanjay Jain and
               Krista J. Li},
  title     = {Pricing and Product Design for Vice Goods: {A} Strategic Analysis},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {4},
  pages     = {592--610},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1082},
  doi       = {10.1287/mksc.2017.1082},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JainL18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jing18,
  author    = {Bing Jing},
  title     = {Showrooming and Webrooming: Information Externalities Between Online
               and Offline Sellers},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {3},
  pages     = {469--483},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1084},
  doi       = {10.1287/mksc.2018.1084},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Jing18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LambrechtTW18,
  author    = {Anja Lambrecht and
               Catherine Tucker and
               Caroline Wiertz},
  title     = {Advertising to Early Trend Propagators: Evidence from Twitter},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {2},
  pages     = {177--199},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1062},
  doi       = {10.1287/mksc.2017.1062},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LambrechtTW18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Li18,
  author    = {Krista J. Li},
  title     = {Behavior-Based Pricing in Marketing Channels},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {2},
  pages     = {310--326},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1070},
  doi       = {10.1287/mksc.2017.1070},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Li18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiGN18,
  author    = {Yang Li and
               Brett R. Gordon and
               Oded Netzer},
  title     = {An Empirical Study of National vs. Local Pricing by Chain Stores Under
               Competition},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {5},
  pages     = {812--837},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1100},
  doi       = {10.1287/mksc.2018.1100},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiGN18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuDS18,
  author    = {Xiao Liu and
               Timothy P. Derdenger and
               Baohong Sun},
  title     = {An Empirical Analysis of Consumer Purchase Behavior of Base Products
               and Add-ons Given Compatibility Constraints},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {4},
  pages     = {569--591},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1080},
  doi       = {10.1287/mksc.2017.1080},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuDS18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuMS18,
  author    = {Xiao Liu and
               Alan Montgomery and
               Kannan Srinivasan},
  title     = {Analyzing Bank Overdraft Fees with Big Data},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {6},
  pages     = {855--882},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1106},
  doi       = {10.1287/mksc.2018.1106},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuMS18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuT18,
  author    = {Jia Liu and
               Olivier Toubia},
  title     = {A Semantic Approach for Estimating Consumer Content Preferences from
               Online Search Queries},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {6},
  pages     = {930--952},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1112},
  doi       = {10.1287/mksc.2018.1112},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuT18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuS18,
  author    = {Michelle Y. Lu and
               Jiwoong Shin},
  title     = {A Model of Two-Sided Costly Communication for Building New Product
               Category Demand},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {3},
  pages     = {382--402},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1071},
  doi       = {10.1287/mksc.2017.1071},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LuS18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MatosFB18,
  author    = {Miguel Godinho de Matos and
               Pedro Ferreira and
               Rodrigo Belo},
  title     = {Target the Ego or Target the Group: Evidence from a Randomized Experiment
               in Proactive Churn Management},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {5},
  pages     = {793--811},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1099},
  doi       = {10.1287/mksc.2018.1099},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MatosFB18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Miklos-ThalRS18,
  author    = {Jeanine Mikl{\'{o}}s{-}Thal and
               Michael Raith and
               Matthew Selove},
  title     = {What Are We Really Good At? Product Strategy with Uncertain Capabilities},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {2},
  pages     = {294--309},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1068},
  doi       = {10.1287/mksc.2017.1068},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Miklos-ThalRS18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MoonS18,
  author    = {Jihwan Moon and
               Steven M. Shugan},
  title     = {Explaining Bundle-Framing Effects with Signaling Theory},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {4},
  pages     = {668--681},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1097},
  doi       = {10.1287/mksc.2018.1097},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MoonS18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MoorthyCT18,
  author    = {Sridhar Moorthy and
               Yongmin Chen and
               Shervin Shahrokhi Tehrani},
  title     = {Selling Your Product Through Competitors' Outlets: Channel Strategy
               When Consumers Comparison Shop},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {1},
  pages     = {138--152},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1063},
  doi       = {10.1287/mksc.2017.1063},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MoorthyCT18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Pattabhiramaiah18,
  author    = {Adithya Pattabhiramaiah and
               S. Sriram and
               Shrihari Sridhar},
  title     = {Rising Prices Under Declining Preferences: The Case of the {U.S.}
               Print Newspaper Industry},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {1},
  pages     = {97--122},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1060},
  doi       = {10.1287/mksc.2017.1060},
  timestamp = {Fri, 12 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Pattabhiramaiah18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PhanG18,
  author    = {Tuan Quang Phan and
               David Godes},
  title     = {The Evolution of Influence Through Endogenous Link Formation},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {2},
  pages     = {259--278},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1077},
  doi       = {10.1287/mksc.2017.1077},
  timestamp = {Thu, 20 May 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/PhanG18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Roberts18,
  author    = {John H. Roberts},
  title     = {Practice Prize Report: The 2016 {ISMS} Gary Lilien Practice Prize
               Competition},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {5},
  pages     = {685--687},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1130},
  doi       = {10.1287/mksc.2018.1130},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Roberts18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RossiC18,
  author    = {Federico Rossi and
               Pradeep K. Chintagunta},
  title     = {Price Uncertainty and Market Power in Retail Gasoline: The Case of
               an Italian Highway},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {5},
  pages     = {753--770},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1105},
  doi       = {10.1287/mksc.2018.1105},
  timestamp = {Wed, 11 Nov 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/RossiC18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SahniWC18,
  author    = {Navdeep S. Sahni and
               S. Christian Wheeler and
               Pradeep Chintagunta},
  title     = {Personalization in Email Marketing: The Role of Noninformative Advertising
               Content},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {2},
  pages     = {236--258},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1066},
  doi       = {10.1287/mksc.2017.1066},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SahniWC18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sayedi18,
  author    = {Amin Sayedi},
  title     = {Real-Time Bidding in Online Display Advertising},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {4},
  pages     = {553--568},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1083},
  doi       = {10.1287/mksc.2017.1083},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Sayedi18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SayediJB18,
  author    = {Amin Sayedi and
               Kinshuk Jerath and
               Marjan Baghaie},
  title     = {Exclusive Placement in Online Advertising},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {6},
  pages     = {970--986},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1098},
  doi       = {10.1287/mksc.2018.1098},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SayediJB18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchaeferRM18,
  author    = {Richard Schaefer and
               Raghunath Singh Rao and
               Vijay Mahajan},
  title     = {Marketing Self-Improvement Programs for Self-Signaling Consumers},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {6},
  pages     = {912--929},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1107},
  doi       = {10.1287/mksc.2018.1107},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SchaeferRM18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchneiderJGLY18,
  author    = {Matthew J. Schneider and
               Sharan Jagpal and
               Sachin Gupta and
               Shaobo Li and
               Yan Yu},
  title     = {A Flexible Method for Protecting Marketing Data: An Application to
               Point-of-Sale Data},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {1},
  pages     = {153--171},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1064},
  doi       = {10.1287/mksc.2017.1064},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SchneiderJGLY18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SimonovNR18,
  author    = {Andrey Simonov and
               Chris Nosko and
               Justin M. Rao},
  title     = {Competition and Crowd-Out for Brand Keywords in Sponsored Search},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {2},
  pages     = {200--215},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1065},
  doi       = {10.1287/mksc.2017.1065},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SimonovNR18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SorescuSAD18,
  author    = {Alina Sorescu and
               Sorin M. Sorescu and
               Will J. Armstrong and
               Bart Devoldere},
  title     = {Two Centuries of Innovations and Stock Market Bubbles},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {4},
  pages     = {507--529},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1095},
  doi       = {10.1287/mksc.2018.1095},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SorescuSAD18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir18,
  author    = {K. Sudhir},
  title     = {Editorial - Introducing {A} New Section - \emph{Marketing Science:
               Frontiers}},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {1},
  pages     = {1--4},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1091},
  doi       = {10.1287/mksc.2018.1091},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Sudhir18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TranGD18,
  author    = {Thanh Tran and
               Haresh Gurnani and
               Ramarao Desiraju},
  title     = {Optimal Design of Return Policies},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {4},
  pages     = {649--667},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1094},
  doi       = {10.1287/mksc.2018.1094},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/TranGD18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Ursu18,
  author    = {Raluca M. Ursu},
  title     = {The Power of Rankings: Quantifying the Effect of Rankings on Online
               Consumer Search and Purchase Decisions},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {4},
  pages     = {530--552},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1072},
  doi       = {10.1287/mksc.2017.1072},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Ursu18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Villas-Boas18,
  author    = {J. Miguel Villas{-}Boas},
  title     = {A Dynamic Model of Repositioning},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {2},
  pages     = {279--293},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1075},
  doi       = {10.1287/mksc.2017.1075},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Villas-Boas18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangLS18,
  author    = {Yanwen Wang and
               Michael Lewis and
               David A. Schweidel},
  title     = {A Border Strategy Analysis of Ad Source and Message Tone in Senatorial
               Campaigns},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {3},
  pages     = {333--355},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1079},
  doi       = {10.1287/mksc.2017.1079},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WangLS18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yang18,
  author    = {Nan Yang},
  title     = {An Empirically Tractable Dynamic Oligopoly Model: Application to Store
               Entry and Exit in Dutch Grocery Retail},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {6},
  pages     = {1029--1049},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1117},
  doi       = {10.1287/mksc.2018.1117},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Yang18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YazdaniGC18,
  author    = {Elham Yazdani and
               Shyam Gopinath and
               Steve Carson},
  title     = {Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream
               Customers, and Product Sales},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {5},
  pages     = {838--851},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2018.1101},
  doi       = {10.1287/mksc.2018.1101},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YazdaniGC18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YooS18,
  author    = {Onesun Steve Yoo and
               Rakesh K. Sarin},
  title     = {Consumer Choice and Market Outcomes Under Ambiguity in Product Quality},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {3},
  pages     = {445--468},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1069},
  doi       = {10.1287/mksc.2017.1069},
  timestamp = {Thu, 26 Aug 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YooS18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangG18,
  author    = {Yuchi Zhang and
               David Godes},
  title     = {Learning from Online Social Ties},
  journal   = {Mark. Sci.},
  volume    = {37},
  number    = {3},
  pages     = {425--444},
  year      = {2018},
  url       = {https://doi.org/10.1287/mksc.2017.1076},
  doi       = {10.1287/mksc.2017.1076},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhangG18.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BalaBC17,
  author    = {Ram Bala and
               Pradeep Bhardwaj and
               Pradeep K. Chintagunta},
  title     = {Pharmaceutical Product Recalls: Category Effects and Competitor Response},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {6},
  pages     = {931--943},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1054},
  doi       = {10.1287/mksc.2017.1054},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BalaBC17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BaoN17,
  author    = {Weining Bao and
               Jian Ni},
  title     = {Could Good Intentions Backfire? An Empirical Analysis of the Bank
               Deposit Insurance},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {2},
  pages     = {301--319},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1009},
  doi       = {10.1287/mksc.2016.1009},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BaoN17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BoldtA17,
  author    = {Lin Boldt and
               Neeraj Arora},
  title     = {Dyadic Compromise Effect},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {3},
  pages     = {436--452},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1019},
  doi       = {10.1287/mksc.2016.1019},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BoldtA17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BorkovskyGHM17,
  author    = {Ron N. Borkovsky and
               Avi Goldfarb and
               Avery M. Haviv and
               Sridhar Moorthy},
  title     = {Measuring and Understanding Brand Value in a Dynamic Model of Brand
               Management},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {4},
  pages     = {471--499},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1020},
  doi       = {10.1287/mksc.2016.1020},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BorkovskyGHM17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CachonF17,
  author    = {G{\'{e}}rard P. Cachon and
               Pnina Feldman},
  title     = {Is Advance Selling Desirable with Competition?},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {2},
  pages     = {214--231},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1006},
  doi       = {10.1287/mksc.2016.1006},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CachonF17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChaeSBY17,
  author    = {Inyoung Chae and
               Andrew T. Stephen and
               Yakov Bart and
               Dai Yao},
  title     = {Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {1},
  pages     = {89--104},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1001},
  doi       = {10.1287/mksc.2016.1001},
  timestamp = {Fri, 09 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChaeSBY17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenII17,
  author    = {Yupeng Chen and
               Raghuram Iyengar and
               Garud Iyengar},
  title     = {Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis
               - {A} Sparse Learning Approach},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {1},
  pages     = {140--156},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.0992},
  doi       = {10.1287/mksc.2016.0992},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChenII17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenKZ17,
  author    = {Yuxin Chen and
               Oded Koenigsberg and
               Z. John Zhang},
  title     = {Pay-as-You-Wish Pricing},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {5},
  pages     = {780--791},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1032},
  doi       = {10.1287/mksc.2017.1032},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChenKZ17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenLS17,
  author    = {Yuxin Chen and
               Xinxin Li and
               Monic Sun},
  title     = {Competitive Mobile Geo Targeting},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {5},
  pages     = {666--682},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1030},
  doi       = {10.1287/mksc.2017.1030},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChenLS17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChesnesDJ17,
  author    = {Matthew Chesnes and
               Weijia (Daisy) Dai and
               Ginger Zhe Jin},
  title     = {Banning Foreign Pharmacies from Sponsored Search: The Online Consumer
               Response},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {6},
  pages     = {879--907},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1058},
  doi       = {10.1287/mksc.2017.1058},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChesnesDJ17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CosgunerCS17,
  author    = {Koray Cosguner and
               Tat Y. Chan and
               P. B. (Seethu) Seetharaman},
  title     = {Behavioral Price Discrimination in the Presence of Switching Costs},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {3},
  pages     = {426--435},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1024},
  doi       = {10.1287/mksc.2016.1024},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CosgunerCS17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeFFL17,
  author    = {Jean{-}Pierre Dub{\'{e}} and
               Zheng Fang and
               Nathan Fong and
               Xueming Luo},
  title     = {Competitive Price Targeting with Smartphone Coupons},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {6},
  pages     = {944--975},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1042},
  doi       = {10.1287/mksc.2017.1042},
  timestamp = {Mon, 24 Aug 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DubeFFL17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeLF17,
  author    = {Jean{-}Pierre Dub{\'{e}} and
               Xueming Luo and
               Zheng Fang},
  title     = {Self-Signaling and Prosocial Behavior: {A} Cause Marketing Experiment},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {2},
  pages     = {161--186},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1012},
  doi       = {10.1287/mksc.2016.1012},
  timestamp = {Mon, 24 Aug 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DubeLF17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EconomidesJ17,
  author    = {Nicholas Economides and
               Przemyslaw Jeziorski},
  title     = {Mobile Money in Tanzania},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {6},
  pages     = {815--837},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1027},
  doi       = {10.1287/mksc.2017.1027},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/EconomidesJ17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Esteban-BravoVY17,
  author    = {Mercedes Esteban{-}Bravo and
               Jose M. Vidal{-}Sanz and
               G{\"{o}}khan Yildirim},
  title     = {Can Retail Sales Volatility be Curbed Through Marketing Actions?},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {2},
  pages     = {232--253},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1013},
  doi       = {10.1287/mksc.2016.1013},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/Esteban-BravoVY17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FossenS17,
  author    = {Beth L. Fossen and
               David A. Schweidel},
  title     = {Television Advertising and Online Word-of-Mouth: An Empirical Investigation
               of Social {TV} Activity},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {1},
  pages     = {105--123},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1002},
  doi       = {10.1287/mksc.2016.1002},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FossenS17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FribergS17,
  author    = {Richard Friberg and
               Mark Sanctuary},
  title     = {The Effect of Retail Distribution on Sales of Alcoholic Beverages},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {4},
  pages     = {626--641},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1038},
  doi       = {10.1287/mksc.2017.1038},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FribergS17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GaoLT17,
  author    = {Sarah Yini Gao and
               Wei Shi Lim and
               Christopher S. Tang},
  title     = {Entry of Copycats of Luxury Brands},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {2},
  pages     = {272--289},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1008},
  doi       = {10.1287/mksc.2016.1008},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GaoLT17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GopalakrishnanB17,
  author    = {Arun Gopalakrishnan and
               Eric T. Bradlow and
               Peter S. Fader},
  title     = {A Cross-Cohort Changepoint Model for Customer-Base Analysis},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {2},
  pages     = {195--213},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1007},
  doi       = {10.1287/mksc.2016.1007},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GopalakrishnanB17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HonkaC17,
  author    = {Elisabeth Honka and
               Pradeep Chintagunta},
  title     = {Simultaneous or Sequential? Search Strategies in the {U.S.} Auto Insurance
               Industry},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {1},
  pages     = {21--42},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.0995},
  doi       = {10.1287/mksc.2016.0995},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HonkaC17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JerathKS17,
  author    = {Kinshuk Jerath and
               Sang{-}Hyun Kim and
               Robert Swinney},
  title     = {Product Quality in a Distribution Channel with Inventory Risk},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {5},
  pages     = {747--761},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1041},
  doi       = {10.1287/mksc.2017.1041},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JerathKS17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JohnsonLR17,
  author    = {Garrett A. Johnson and
               Randall A. Lewis and
               David H. Reiley},
  title     = {When Less Is More: Data and Power in Advertising Experiments},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {1},
  pages     = {43--53},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.0998},
  doi       = {10.1287/mksc.2016.0998},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JohnsonLR17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JungNGG17,
  author    = {Minah H. Jung and
               Leif D. Nelson and
               Uri Gneezy and
               Ayelet Gneezy},
  title     = {Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {2},
  pages     = {187--194},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1018},
  doi       = {10.1287/mksc.2016.1018},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JungNGG17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimBHA17,
  author    = {Dong Soo Kim and
               Roger A. Bailey and
               Nino Hardt and
               Greg M. Allenby},
  title     = {Benefit-Based Conjoint Analysis},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {1},
  pages     = {54--69},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1003},
  doi       = {10.1287/mksc.2016.1003},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KimBHA17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KireyevKO17,
  author    = {Pavel Kireyev and
               Vineet Kumar and
               Elie Ofek},
  title     = {Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing
               Strategy},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {6},
  pages     = {908--930},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1035},
  doi       = {10.1287/mksc.2017.1035},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KireyevKO17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovPZ17,
  author    = {Dmitri Kuksov and
               Ashutosh Prasad and
               Mohammad Zia},
  title     = {In-Store Advertising by Competitors},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {3},
  pages     = {402--425},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1015},
  doi       = {10.1287/mksc.2016.1015},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KuksovPZ17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiLZW17,
  author    = {Chenxi Li and
               Xueming Luo and
               Cheng Zhang and
               Xiaoyi Wang},
  title     = {Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {5},
  pages     = {762--779},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1044},
  doi       = {10.1287/mksc.2017.1044},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiLZW17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Lin17,
  author    = {Song Lin},
  title     = {Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels
               Charge for Internet While Economy Hotels Do Not?},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {4},
  pages     = {610--625},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1028},
  doi       = {10.1287/mksc.2017.1028},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Lin17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuLC17,
  author    = {Hongju Liu and
               Qiang Liu and
               Pradeep K. Chintagunta},
  title     = {Promotion Spillovers: Drug Detailing in Combination Therapy},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {3},
  pages     = {382--401},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1014},
  doi       = {10.1287/mksc.2016.1014},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuLC17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuY17,
  author    = {Shijie Lu and
               Sha Yang},
  title     = {Investigating the Spillover Effect of Keyword Market Entry in Sponsored
               Search Advertising},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {6},
  pages     = {976--998},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1053},
  doi       = {10.1287/mksc.2017.1053},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LuY17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MehtaNSS17,
  author    = {Nitin Mehta and
               Jian Ni and
               Kannan Srinivasan and
               Baohong Sun},
  title     = {A Dynamic Model of Health Insurance Choices and Healthcare Consumption
               Decisions},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {3},
  pages     = {338--360},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1021},
  doi       = {10.1287/mksc.2016.1021},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MehtaNSS17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MorenoT17,
  author    = {Antonio Moreno and
               Christian Terwiesch},
  title     = {The Effects of Product Line Breadth: Evidence from the Automotive
               Industry},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {2},
  pages     = {254--271},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.0979},
  doi       = {10.1287/mksc.2016.0979},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MorenoT17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MorvinskiAM17,
  author    = {Coby Morvinski and
               On Amir and
               Eitan Muller},
  title     = {"Ten Million Readers Can't Be Wrong!, " or Can They? On the Role of
               Information About Adoption Stock in New Product Trial},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {2},
  pages     = {290--300},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1011},
  doi       = {10.1287/mksc.2016.1011},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MorvinskiAM17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NairMHMA17,
  author    = {Harikesh S. Nair and
               Sanjog Misra and
               William J. Hornbuckle IV and
               Ranjan Mishra and
               Anand Acharya},
  title     = {Big Data and Marketing Analytics in Gaming: Combining Empirical Models
               and Field Experimentation},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {5},
  pages     = {699--725},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1039},
  doi       = {10.1287/mksc.2017.1039},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NairMHMA17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Ngwe17,
  author    = {Donald Ngwe},
  title     = {Why Outlet Stores Exist: Averting Cannibalization in Product Line
               Extensions},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {4},
  pages     = {523--541},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1031},
  doi       = {10.1287/mksc.2017.1031},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Ngwe17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Nishida17,
  author    = {Mitsukuni Nishida},
  title     = {First-Mover Advantage Through Distribution: {A} Decomposition Approach},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {4},
  pages     = {590--609},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1029},
  doi       = {10.1287/mksc.2017.1029},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Nishida17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PeersHD17,
  author    = {Yuri Peers and
               Harald J. van Heerde and
               Marnik G. Dekimpe},
  title     = {Marketing Budget Allocation Across Countries: The Role of International
               Business Cycles},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {5},
  pages     = {792--809},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1046},
  doi       = {10.1287/mksc.2017.1046},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/PeersHD17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ProserpioZ17,
  author    = {Davide Proserpio and
               Georgios Zervas},
  title     = {Online Reputation Management: Estimating the Impact of Management
               Responses on Consumer Reviews},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {5},
  pages     = {645--665},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1043},
  doi       = {10.1287/mksc.2017.1043},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ProserpioZ17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PuranamNK17,
  author    = {Dinesh Puranam and
               Vishal Narayan and
               Vrinda Kadiyali},
  title     = {The Effect of Calorie Posting Regulation on Consumer Opinion: {A}
               Flexible Latent Dirichlet Allocation Model with Informative Priors},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {5},
  pages     = {726--746},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1048},
  doi       = {10.1287/mksc.2017.1048},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/PuranamNK17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RubelN17,
  author    = {Olivier Rubel and
               Prasad A. Naik},
  title     = {Robust Dynamic Estimation},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {3},
  pages     = {453--467},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1010},
  doi       = {10.1287/mksc.2016.1010},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RubelN17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SantosK17,
  author    = {Babur De los Santos and
               Sergei Koulayev},
  title     = {Optimizing Click-Through in Online Rankings with Endogenous Search
               Refinement},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {4},
  pages     = {542--564},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1036},
  doi       = {10.1287/mksc.2017.1036},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SantosK17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchwartzBF17,
  author    = {Eric M. Schwartz and
               Eric T. Bradlow and
               Peter S. Fader},
  title     = {Customer Acquisition via Display Advertising Using Multi-Armed Bandit
               Experiments},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {4},
  pages     = {500--522},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1023},
  doi       = {10.1287/mksc.2016.1023},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SchwartzBF17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SeilerP17,
  author    = {Stephan Seiler and
               Fabio Pinna},
  title     = {Estimating Search Benefits from Path-Tracking Data: Measurement and
               Determinants},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {4},
  pages     = {565--589},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1026},
  doi       = {10.1287/mksc.2017.1026},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SeilerP17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SeilerYW17,
  author    = {Stephan Seiler and
               Song Yao and
               Wenbo Wang},
  title     = {Does Online Word of Mouth Increase Demand? (And How?) Evidence from
               a Natural Experiment},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {6},
  pages     = {838--861},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1045},
  doi       = {10.1287/mksc.2017.1045},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SeilerYW17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shamir17,
  author    = {Noam Shamir},
  title     = {Cartel Formation Through Strategic Information Leakage in a Distribution
               Channel},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {1},
  pages     = {70--88},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1000},
  doi       = {10.1287/mksc.2016.1000},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Shamir17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShuganMSK17,
  author    = {Steven M. Shugan and
               Jihwan Moon and
               Qiaoni Shi and
               Nanda S. Kumar},
  title     = {Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle
               Low-End},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {1},
  pages     = {124--139},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1004},
  doi       = {10.1287/mksc.2016.1004},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShuganMSK17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Singh17,
  author    = {Shubhranshu Singh},
  title     = {Competition in Corruptible Markets},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {3},
  pages     = {361--381},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1017},
  doi       = {10.1287/mksc.2016.1017},
  timestamp = {Sun, 25 Jul 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Singh17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sinitsyn17,
  author    = {Maxim Sinitsyn},
  title     = {Pricing with Prescheduled Sales},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {6},
  pages     = {999--1014},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1052},
  doi       = {10.1287/mksc.2017.1052},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Sinitsyn17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir17,
  author    = {K. Sudhir},
  title     = {Editorial - Acknowledging 2016 \emph{Marketing Science} Contributions},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {3},
  pages     = {327--328},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1056},
  doi       = {10.1287/mksc.2017.1056},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Sudhir17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir17a,
  author    = {K. Sudhir},
  title     = {Congratulations to Richard Thaler for Winning the Nobel Prize in Economics},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {6},
  pages     = {813--814},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1073},
  doi       = {10.1287/mksc.2017.1073},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Sudhir17a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SunDM17,
  author    = {Yacheng Sun and
               Xiaojing Dong and
               Shelby McIntyre},
  title     = {Motivation of User-Generated Content: Social Connectedness Moderates
               the Effects of Monetary Rewards},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {3},
  pages     = {329--337},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.1022},
  doi       = {10.1287/mksc.2016.1022},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SunDM17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TirunillaiT17,
  author    = {Seshadri Tirunillai and
               Gerard J. Tellis},
  title     = {Does Offline {TV} Advertising Affect Online Chatter? Quasi-Experimental
               Analysis Using Synthetic Control},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {6},
  pages     = {862--878},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1040},
  doi       = {10.1287/mksc.2017.1040},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/TirunillaiT17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ToubiaN17,
  author    = {Olivier Toubia and
               Oded Netzer},
  title     = {Idea Generation, Creativity, and Prototypicality},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {1},
  pages     = {1--20},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2016.0994},
  doi       = {10.1287/mksc.2016.0994},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ToubiaN17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhuD17,
  author    = {Yi Zhu and
               Anthony J. Dukes},
  title     = {Prominent Attributes Under Limited Attention},
  journal   = {Mark. Sci.},
  volume    = {36},
  number    = {5},
  pages     = {683--698},
  year      = {2017},
  url       = {https://doi.org/10.1287/mksc.2017.1037},
  doi       = {10.1287/mksc.2017.1037},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhuD17.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AhnDM16,
  author    = {Dae{-}Yong Ahn and
               Jason A. Duan and
               Carl F. Mela},
  title     = {Managing User-Generated Content: {A} Dynamic Rational Expectations
               Equilibrium Approach},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {2},
  pages     = {284--303},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0937},
  doi       = {10.1287/mksc.2015.0937},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AhnDM16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossJS16,
  author    = {Wilfred Amaldoss and
               Kinshuk Jerath and
               Amin Sayedi},
  title     = {Keyword Management Costs and "Broad Match" in Sponsored Search Advertising},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {2},
  pages     = {259--274},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0919},
  doi       = {10.1287/mksc.2015.0919},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AmaldossJS16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AndrewsLFG16,
  author    = {Michelle Andrews and
               Xueming Luo and
               Zheng Fang and
               Anindya Ghose},
  title     = {Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {2},
  pages     = {218--233},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0905},
  doi       = {10.1287/mksc.2015.0905},
  timestamp = {Mon, 24 Aug 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AndrewsLFG16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BarajasAHF16,
  author    = {Joel Barajas and
               Ram Akella and
               Marius Holtan and
               Aaron Flores},
  title     = {Experimental Designs and Estimation for Online Display Advertising
               Attribution in Marketplaces},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {3},
  pages     = {465--483},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0982},
  doi       = {10.1287/mksc.2016.0982},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BarajasAHF16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BrancoSV16,
  author    = {Fernando Branco and
               Monic Sun and
               J. Miguel Villas{-}Boas},
  title     = {Too Much Information? Information Provision and Search Costs},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {4},
  pages     = {605--618},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0959},
  doi       = {10.1287/mksc.2015.0959},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BrancoSV16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BraunD16,
  author    = {Michael Braun and
               Paul Damien},
  title     = {Scalable Rejection Sampling for Bayesian Hierarchical Models},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {3},
  pages     = {427--444},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2014.0901},
  doi       = {10.1287/mksc.2014.0901},
  timestamp = {Tue, 25 Aug 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BraunD16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BronnenbergKM16,
  author    = {Bart J. Bronnenberg and
               Jun B. Kim and
               Carl F. Mela},
  title     = {Zooming In on Choice: How Do Consumers Search for Cameras Online?},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {5},
  pages     = {693--712},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0977},
  doi       = {10.1287/mksc.2016.0977},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BronnenbergKM16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BuschkenA16,
  author    = {Joachim B{\"{u}}schken and
               Greg M. Allenby},
  title     = {Sentence-Based Text Analysis for Customer Reviews},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {6},
  pages     = {953--975},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0993},
  doi       = {10.1287/mksc.2016.0993},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BuschkenA16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaiR16,
  author    = {C. Jeffrey Cai and
               Jagmohan S. Raju},
  title     = {Keeping Your Enemies Closer: When Market Entry as an Alliance with
               Your Competitor Makes Sense},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {5},
  pages     = {743--755},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0988},
  doi       = {10.1287/mksc.2016.0988},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CaiR16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChingCHL16,
  author    = {Andrew T. Ching and
               Robert Clark and
               Ignatius Horstmann and
               Hyunwoo Lim},
  title     = {The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {1},
  pages     = {158--181},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0925},
  doi       = {10.1287/mksc.2015.0925},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChingCHL16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaHH16,
  author    = {Pradeep Chintagunta and
               Dominique M. Hanssens and
               John R. Hauser},
  title     = {Editorial - Marketing Science and Big Data},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {3},
  pages     = {341--342},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0996},
  doi       = {10.1287/mksc.2016.0996},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChintaguntaHH16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChuM16,
  author    = {Junhong Chu and
               Puneet Manchanda},
  title     = {Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer
               Platforms},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {6},
  pages     = {870--893},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0976},
  doi       = {10.1287/mksc.2016.0976},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChuM16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CulottaC16,
  author    = {Aron Culotta and
               Jennifer Cutler},
  title     = {Mining Brand Perceptions from Twitter Social Networks},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {3},
  pages     = {343--362},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0968},
  doi       = {10.1287/mksc.2015.0968},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CulottaC16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiPZ16,
  author    = {Preyas S. Desai and
               Devavrat Purohit and
               Bo Zhou},
  title     = {The Strategic Role of Exchange Promotions},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {1},
  pages     = {93--112},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0955},
  doi       = {10.1287/mksc.2015.0955},
  timestamp = {Tue, 27 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/DesaiPZ16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DongC16,
  author    = {Xiaojing Dong and
               Pradeep K. Chintagunta},
  title     = {Satisfaction Spillovers Across Categories},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {2},
  pages     = {275--283},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0941},
  doi       = {10.1287/mksc.2015.0941},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DongC16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EstevesR16,
  author    = {Rosa{-}Branca Esteves and
               Joana Resende},
  title     = {Competitive Targeted Advertising with Price Discrimination},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {4},
  pages     = {576--587},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0967},
  doi       = {10.1287/mksc.2015.0967},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/EstevesR16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FeinbergSY16,
  author    = {Fred M. Feinberg and
               Linda Court Salisbury and
               Yuanping Ying},
  title     = {When Random Assignment Is Not Enough: Accounting for Item Selectivity
               in Experimental Research},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {6},
  pages     = {976--994},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0991},
  doi       = {10.1287/mksc.2016.0991},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FeinbergSY16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FoubertG16,
  author    = {Bram Foubert and
               Els Gijsbrechts},
  title     = {Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial
               Promotions for High-Tech Service Adoption},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {5},
  pages     = {810--826},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0973},
  doi       = {10.1287/mksc.2015.0973},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FoubertG16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FranceG16,
  author    = {Stephen L. France and
               Sanjoy Ghose},
  title     = {An Analysis and Visualization Methodology for Identifying and Testing
               Market Structure},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {1},
  pages     = {182--197},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0958},
  doi       = {10.1287/mksc.2015.0958},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FranceG16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HardtVA16,
  author    = {Nino Hardt and
               Alex Varbanov and
               Greg M. Allenby},
  title     = {Monetizing Ratings Data for Product Research},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {5},
  pages     = {713--726},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0980},
  doi       = {10.1287/mksc.2016.0980},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HardtVA16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HowellLA16,
  author    = {John R. Howell and
               Sanghak Lee and
               Greg M. Allenby},
  title     = {Price Promotions in Choice Models},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {2},
  pages     = {319--334},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0948},
  doi       = {10.1287/mksc.2015.0948},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HowellLA16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangL16,
  author    = {Dongling Huang and
               Lan Luo},
  title     = {Consumer Preference Elicitation of Complex Products Using Fuzzy Support
               Vector Machine Active Learning},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {3},
  pages     = {445--464},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0946},
  doi       = {10.1287/mksc.2015.0946},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuangL16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IsraeliAC16,
  author    = {Ayelet Israeli and
               Eric T. Anderson and
               Anne T. Coughlan},
  title     = {Minimum Advertised Pricing: Patterns of Violation in Competitive Retail
               Markets},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {4},
  pages     = {539--564},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0933},
  doi       = {10.1287/mksc.2015.0933},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IsraeliAC16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyerS16,
  author    = {Ganesh Iyer and
               David A. Soberman},
  title     = {Social Responsibility and Product Innovation},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {5},
  pages     = {727--742},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0975},
  doi       = {10.1287/mksc.2015.0975},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IyerS16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JacobsDF16,
  author    = {Bruno J. D. Jacobs and
               Bas Donkers and
               Dennis Fok},
  title     = {Model-Based Purchase Predictions for Large Assortments},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {3},
  pages     = {389--404},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0985},
  doi       = {10.1287/mksc.2016.0985},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JacobsDF16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JerathSZ16,
  author    = {Kinshuk Jerath and
               S. Sajeesh and
               Z. John Zhang},
  title     = {A Model of Unorganized and Organized Retailing in Emerging Economies},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {5},
  pages     = {756--778},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0962},
  doi       = {10.1287/mksc.2015.0962},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JerathSZ16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangTXZ16,
  author    = {Baojun Jiang and
               Lin Tian and
               Yifan Xu and
               Fuqiang Zhang},
  title     = {To Share or Not to Share: Demand Forecast Sharing in a Distribution
               Channel},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {5},
  pages     = {800--809},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0981},
  doi       = {10.1287/mksc.2016.0981},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JiangTXZ16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jing16,
  author    = {Bing Jing},
  title     = {Lowering Customer Evaluation Costs, Product Differentiation, and Price
               Competition},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {1},
  pages     = {113--127},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0918},
  doi       = {10.1287/mksc.2015.0918},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Jing16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JoshiRZ16,
  author    = {Yogesh V. Joshi and
               David J. Reibstein and
               Z. John Zhang},
  title     = {Turf Wars: Product Line Strategies in Competitive Markets},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {1},
  pages     = {128--141},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0945},
  doi       = {10.1287/mksc.2015.0945},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/JoshiRZ16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KappeS16,
  author    = {Eelco Kappe and
               Stefan Stremersch},
  title     = {Drug Detailing and Doctors' Prescription Decisions: The Role of Information
               Content in the Face of Competitive Entry},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {6},
  pages     = {915--933},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0971},
  doi       = {10.1287/mksc.2015.0971},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KappeS16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KhanMS16,
  author    = {Romana Khan and
               Kanishka Misra and
               Vishal Singh},
  title     = {Will a Fat Tax Work?},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {1},
  pages     = {10--26},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0917},
  doi       = {10.1287/mksc.2015.0917},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KhanMS16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiKVP16,
  author    = {Hongshuang (Alice) Li and
               P. K. Kannan and
               Siva Viswanathan and
               Abhishek Pani},
  title     = {Attribution Strategies and Return on Keyword Investment in Paid Search
               Advertising},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {6},
  pages     = {831--848},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0987},
  doi       = {10.1287/mksc.2016.0987},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiKVP16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuSS16,
  author    = {Xiao Liu and
               Param Vir Singh and
               Kannan Srinivasan},
  title     = {A Structured Analysis of Unstructured Big Data by Leveraging Cloud
               Computing},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {3},
  pages     = {363--388},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0972},
  doi       = {10.1287/mksc.2015.0972},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuSS16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LovettS16,
  author    = {Mitchell J. Lovett and
               Richard Staelin},
  title     = {The Role of Paid, Earned, and Owned Media in Building Entertainment
               Brands: Reminding, Informing, and Enhancing Enjoyment},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {1},
  pages     = {142--157},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0961},
  doi       = {10.1287/mksc.2015.0961},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LovettS16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuXD16,
  author    = {Shasha Lu and
               Li Xiao and
               Min Ding},
  title     = {A Video-Based Automated Recommender {(VAR)} System for Garments},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {3},
  pages     = {484--510},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0984},
  doi       = {10.1287/mksc.2016.0984},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LuXD16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MantinR16,
  author    = {Benny Mantin and
               Eran Rubin},
  title     = {Fare Prediction Websites and Transaction Prices: Empirical Evidence
               from the Airline Industry},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {4},
  pages     = {640--655},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0965},
  doi       = {10.1287/mksc.2015.0965},
  timestamp = {Fri, 09 Apr 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MantinR16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/McShaneCAS16,
  author    = {Blakeley B. McShane and
               Chaoqun Chen and
               Eric T. Anderson and
               Duncan Simester},
  title     = {Decision Stages and Asymmetries in Regular Retail Price Pass-Through},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {4},
  pages     = {619--639},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0947},
  doi       = {10.1287/mksc.2015.0947},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/McShaneCAS16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MontagutiNV16,
  author    = {Elisa Montaguti and
               Scott A. Neslin and
               Sara Valentini},
  title     = {Can Marketing Campaigns Induce Multichannel Buying and More Profitable
               Customers? {A} Field Experiment},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {2},
  pages     = {201--217},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0923},
  doi       = {10.1287/mksc.2015.0923},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MontagutiNV16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OrhunVC16,
  author    = {A. Yesim Orhun and
               Sriram Venkataraman and
               Pradeep K. Chintagunta},
  title     = {Impact of Competition on Product Decisions: Movie Choices of Exhibitors},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {1},
  pages     = {73--92},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0909},
  doi       = {10.1287/mksc.2015.0909},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/OrhunVC16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OzturkVC16,
  author    = {O. Cem Ozturk and
               Sriram Venkataraman and
               Pradeep K. Chintagunta},
  title     = {Price Reactions to Rivals' Local Channel Exits},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {4},
  pages     = {588--604},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0952},
  doi       = {10.1287/mksc.2015.0952},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/OzturkVC16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkP16,
  author    = {Chang Hee Park and
               Young{-}Hoon Park},
  title     = {Investigating Purchase Conversion by Uncovering Online Visit Patterns},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {6},
  pages     = {894--914},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0990},
  doi       = {10.1287/mksc.2016.0990},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ParkP16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PlatzerR16,
  author    = {Michael Platzer and
               Thomas Reutterer},
  title     = {Ticking Away the Moments: Timing Regularity Helps to Better Predict
               Customer Activity},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {5},
  pages     = {779--799},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0963},
  doi       = {10.1287/mksc.2015.0963},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/PlatzerR16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RaoYU16,
  author    = {Vithala R. Rao and
               Yu Yu and
               Nita Umashankar},
  title     = {Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger
               Innovation},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {6},
  pages     = {934--952},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0978},
  doi       = {10.1287/mksc.2016.0978},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RaoYU16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RingelS16,
  author    = {Daniel M. Ringel and
               Bernd Skiera},
  title     = {Visualizing Asymmetric Competition Among More Than 1, 000 Products
               Using Big Search Data},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {3},
  pages     = {511--534},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0950},
  doi       = {10.1287/mksc.2015.0950},
  timestamp = {Tue, 01 Jun 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RingelS16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RubelP16,
  author    = {Olivier Rubel and
               Ashutosh Prasad},
  title     = {Dynamic Incentives in Sales Force Compensation},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {4},
  pages     = {676--689},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0953},
  doi       = {10.1287/mksc.2015.0953},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RubelP16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SabooCG16,
  author    = {Alok R. Saboo and
               Anindita Chakravarty and
               Rajdeep Grewal},
  title     = {Organizational Debut on the Public Stage: Marketing Myopia and Initial
               Public Offerings},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {4},
  pages     = {656--675},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0970},
  doi       = {10.1287/mksc.2015.0970},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SabooCG16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sinitsyn16,
  author    = {Maxim Sinitsyn},
  title     = {Managing Price Promotions Within a Product Line},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {2},
  pages     = {304--318},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0938},
  doi       = {10.1287/mksc.2015.0938},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Sinitsyn16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir16,
  author    = {K. Sudhir},
  title     = {Editorial - The Exploration-Exploitation Tradeoff and Efficiency in
               Knowledge Production},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {1},
  pages     = {1--9},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0974},
  doi       = {10.1287/mksc.2015.0974},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Sudhir16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SudhirRC16,
  author    = {K. Sudhir and
               Subroto Roy and
               Mathew Cherian},
  title     = {Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising
               Content},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {6},
  pages     = {849--869},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2016.0989},
  doi       = {10.1287/mksc.2016.0989},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SudhirRC16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TrusovMJ16,
  author    = {Michael Trusov and
               Liye Ma and
               Zainab Jamal},
  title     = {Crumbs of the Cookie: User Profiling in Customer-Base Analysis and
               Behavioral Targeting},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {3},
  pages     = {405--426},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0956},
  doi       = {10.1287/mksc.2015.0956},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/TrusovMJ16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Wang0S16,
  author    = {Yanwen Wang and
               Michael Lewis and
               Vishal Singh},
  title     = {The Unintended Consequences of Countermarketing Strategies: How Particular
               Antismoking Measures May Shift Consumers to More Dangerous Cigarettes},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {1},
  pages     = {55--72},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0910},
  doi       = {10.1287/mksc.2015.0910},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Wang0S16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangLCS16,
  author    = {Yanwen Wang and
               Michael Lewis and
               Cynthia Cryder and
               Jim Sprigg},
  title     = {Enduring Effects of Goal Achievement and Failure Within Customer Loyalty
               Programs: {A} Large-Scale Field Experiment},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {4},
  pages     = {565--575},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0966},
  doi       = {10.1287/mksc.2015.0966},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WangLCS16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WeiYBD16,
  author    = {Yanhao Wei and
               Pinar Yildirim and
               Christophe Van den Bulte and
               Chrysanthos Dellarocas},
  title     = {Credit Scoring with Social Network Data},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {2},
  pages     = {234--258},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0949},
  doi       = {10.1287/mksc.2015.0949},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WeiYBD16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yoganarasimhan16,
  author    = {Hema Yoganarasimhan},
  title     = {Estimation of Beauty Contest Auctions},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {1},
  pages     = {27--54},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0929},
  doi       = {10.1287/mksc.2015.0929},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Yoganarasimhan16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AbhishekHF15,
  author    = {Vibhanshu Abhishek and
               Kartik Hosanagar and
               Peter S. Fader},
  title     = {Aggregation Bias in Sponsored Search Data: The Curse and the Cure},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {1},
  pages     = {59--77},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0884},
  doi       = {10.1287/mksc.2014.0884},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AbhishekHF15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AravindakshanRR15,
  author    = {Ashwin Aravindakshan and
               Olivier Rubel and
               Oliver J. Rutz},
  title     = {Managing Blood Donations with Marketing},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {2},
  pages     = {269--280},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0892},
  doi       = {10.1287/mksc.2014.0892},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AravindakshanRR15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AugustDS15,
  author    = {Terrence August and
               Duy Dao and
               Hyoduk Shin},
  title     = {Optimal Timing of Sequential Distribution: The Impact of Congestion
               Externalities and Day-and-Date Strategies},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {5},
  pages     = {755--774},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0936},
  doi       = {10.1287/mksc.2015.0936},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AugustDS15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Balasubramanian15,
  author    = {Sridhar Balasubramanian and
               Shantanu Bhattacharya and
               Vish V. Krishnan},
  title     = {Pricing Information Goods: {A} Strategic Analysis of the Selling and
               Pay-per-Use Mechanisms},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {2},
  pages     = {218--234},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0894},
  doi       = {10.1287/mksc.2014.0894},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Balasubramanian15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BleierE15,
  author    = {Alexander Bleier and
               Maik Eisenbeiss},
  title     = {Personalized Online Advertising Effectiveness: The Interplay of What,
               When, and Where},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {5},
  pages     = {669--688},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0930},
  doi       = {10.1287/mksc.2015.0930},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/BleierE15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChanP15,
  author    = {Tat Y. Chan and
               Young{-}Hoon Park},
  title     = {Consumer Search Activities and the Value of Ad Positions in Sponsored
               Search Advertising},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {4},
  pages     = {606--623},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0903},
  doi       = {10.1287/mksc.2015.0903},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChanP15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai15,
  author    = {Preyas S. Desai},
  title     = {Editorial - Acknowledging 2014 \emph{Marketing Science} Contributions},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {3},
  pages     = {309--310},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0927},
  doi       = {10.1287/mksc.2015.0927},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Desai15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DongXCY15,
  author    = {Yan Dong and
               Kefeng Xu and
               Tony Haitao Cui and
               Yuliang Yao},
  title     = {Service Failure Recovery and Prevention: Managing Stockouts in Distribution
               Channels},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {5},
  pages     = {689--701},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0924},
  doi       = {10.1287/mksc.2015.0924},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DongXCY15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GopalakrishnanI15,
  author    = {Arun Gopalakrishnan and
               Raghuram Iyengar and
               Robert J. Meyer},
  title     = {Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {1},
  pages     = {116--133},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0877},
  doi       = {10.1287/mksc.2014.0877},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GopalakrishnanI15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GordonS15,
  author    = {Brett R. Gordon and
               Baohong Sun},
  title     = {A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {3},
  pages     = {452--470},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0885},
  doi       = {10.1287/mksc.2014.0885},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GordonS15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HandelM15,
  author    = {Benjamin R. Handel and
               Kanishka Misra},
  title     = {Robust New Product Pricing},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {6},
  pages     = {864--881},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0914},
  doi       = {10.1287/mksc.2015.0914},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HandelM15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuLS15,
  author    = {Ming Hu and
               Xi Li and
               Mengze Shi},
  title     = {Product and Pricing Decisions in Crowdfunding},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {3},
  pages     = {331--345},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0900},
  doi       = {10.1287/mksc.2014.0900},
  timestamp = {Thu, 05 Aug 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuLS15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangKS15,
  author    = {Guofang Huang and
               Ahmed Khwaja and
               K. Sudhir},
  title     = {Short-Run Needs and Long-Term Goals: {A} Dynamic Model of Thirst Management},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {5},
  pages     = {702--721},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0939},
  doi       = {10.1287/mksc.2015.0939},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuangKS15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyengarBL15,
  author    = {Raghuram Iyengar and
               Christophe Van den Bulte and
               Jae Young Lee},
  title     = {Social Contagion in New Product Trial and Repeat},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {3},
  pages     = {408--429},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0888},
  doi       = {10.1287/mksc.2014.0888},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IyengarBL15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jindal15,
  author    = {Pranav Jindal},
  title     = {Risk Preferences and Demand Drivers of Extended Warranties},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {1},
  pages     = {39--58},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0879},
  doi       = {10.1287/mksc.2014.0879},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Jindal15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JindalM15,
  author    = {Niket Jindal and
               Leigh McAlister},
  title     = {The Impacts of Advertising Assets and R{\&}D Assets on Reducing
               Bankruptcy Risk},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {4},
  pages     = {555--572},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0913},
  doi       = {10.1287/mksc.2015.0913},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/JindalM15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Kannan15,
  author    = {P. K. Kannan},
  title     = {2013-2014 Gary L. Lilien {ISMS-MSI} Practice Prize Competition},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {6},
  pages     = {787--788},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0960},
  doi       = {10.1287/mksc.2015.0960},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Kannan15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarSDR15,
  author    = {V. Kumar and
               Amalesh Sharma and
               Naveen Donthu and
               Carey Rountree},
  title     = {Practice Prize Paper - Implementing Integrated Marketing Science Modeling
               at a Non-Profit Organization: Balancing Multiple Business Objectives
               at Georgia Aquarium},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {6},
  pages     = {804--814},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0932},
  doi       = {10.1287/mksc.2015.0932},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KumarSDR15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LeeSHP15,
  author    = {Ju{-}Yeon Lee and
               Shrihari Sridhar and
               Conor M. Henderson and
               Robert W. Palmatier},
  title     = {Effect of Customer-Centric Structure on Long-Term Financial Performance},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {2},
  pages     = {250--268},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0878},
  doi       = {10.1287/mksc.2014.0878},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LeeSHP15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiaukonyteTW15,
  author    = {Jura Liaukonyte and
               Thales Teixeira and
               Kenneth C. Wilbur},
  title     = {Television Advertising and Online Shopping},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {3},
  pages     = {311--330},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0899},
  doi       = {10.1287/mksc.2014.0899},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiaukonyteTW15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LinZH15,
  author    = {Song Lin and
               Juanjuan Zhang and
               John R. Hauser},
  title     = {Learning from Experience, Simply},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {1},
  pages     = {1--19},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0868},
  doi       = {10.1287/mksc.2014.0868},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LinZH15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuSG15,
  author    = {Qiang Liu and
               Thomas J. Steenburgh and
               Sachin Gupta},
  title     = {The Cross Attributes Flexible Substitution Logit: Uncovering Category
               Expansion and Share Impacts of Marketing Instruments},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {1},
  pages     = {144--159},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0886},
  doi       = {10.1287/mksc.2014.0886},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuSG15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuT15,
  author    = {Qing Liu and
               Yihui (Elina) Tang},
  title     = {Construction of Heterogeneous Conjoint Choice Designs: {A} New Approach},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {3},
  pages     = {346--366},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0897},
  doi       = {10.1287/mksc.2014.0897},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuT15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuZD15,
  author    = {Shijie Lu and
               Yi Zhu and
               Anthony J. Dukes},
  title     = {Position Auctions with Budget Constraints: Implications for Advertisers
               and Publishers},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {6},
  pages     = {897--905},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0931},
  doi       = {10.1287/mksc.2015.0931},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LuZD15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MaSK15,
  author    = {Liye Ma and
               Baohong Sun and
               Sunder Kekre},
  title     = {The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer
               Voice and Firm Intervention on Twitter},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {5},
  pages     = {627--645},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0912},
  doi       = {10.1287/mksc.2015.0912},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MaSK15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ManchandaPP15,
  author    = {Puneet Manchanda and
               Grant Packard and
               Adithya Pattabhiramaiah},
  title     = {Social Dollars: The Economic Impact of Customer Participation in a
               Firm-Sponsored Online Customer Community},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {3},
  pages     = {367--387},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0890},
  doi       = {10.1287/mksc.2014.0890},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ManchandaPP15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Mehta15,
  author    = {Nitin Mehta},
  title     = {A Flexible Yet Globally Regular Multigood Demand System},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {6},
  pages     = {843--863},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0908},
  doi       = {10.1287/mksc.2015.0908},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Mehta15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MillerM15,
  author    = {Grant Miller and
               A. Mushfiq Mobarak},
  title     = {Learning About New Technologies Through Social Networks: Experimental
               Evidence on Nontraditional Stoves in Bangladesh},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {4},
  pages     = {480--499},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0845},
  doi       = {10.1287/mksc.2014.0845},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MillerM15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MurthiRR15,
  author    = {B. P. S. Murthi and
               Ram C. Rao and
               Brian T. Ratchford},
  title     = {Invited Editorial - {A} Descriptive Analysis of Publications in \emph{Marketing
               Science} Over Its History},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {6},
  pages     = {779--786},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0957},
  doi       = {10.1287/mksc.2015.0957},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MurthiRR15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarasimhanSS15,
  author    = {Laxman Narasimhan and
               Kannan Srinivasan and
               K. Sudhir},
  title     = {Editorial - Marketing Science in Emerging Markets},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {4},
  pages     = {473--479},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0934},
  doi       = {10.1287/mksc.2015.0934},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NarasimhanSS15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarayanRS15,
  author    = {Vishal Narayan and
               Vithala R. Rao and
               K. Sudhir},
  title     = {Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence
               from India},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {6},
  pages     = {825--842},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0940},
  doi       = {10.1287/mksc.2015.0940},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NarayanRS15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarayananK15,
  author    = {Sridhar Narayanan and
               Kirthi Kalyanam},
  title     = {Position Effects in Search Advertising and their Moderators: {A} Regression
               Discontinuity Approach},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {3},
  pages     = {388--407},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0893},
  doi       = {10.1287/mksc.2014.0893},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NarayananK15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NatterOK15,
  author    = {Martin Natter and
               Ana{-}Marija Ozimec and
               Ju{-}Young Kim},
  title     = {Practice Prize Winner - {ECO:} Entega's Profitable New Customer Acquisition
               on Online Price Comparison Sites},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {6},
  pages     = {789--803},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0943},
  doi       = {10.1287/mksc.2015.0943},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NatterOK15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NiS15,
  author    = {Jian Ni and
               Kannan Srinivasan},
  title     = {Matching in the Sourcing Market: {A} Structural Analysis of the Upstream
               Channel},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {5},
  pages     = {722--738},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0922},
  doi       = {10.1287/mksc.2015.0922},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NiS15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Nishida15,
  author    = {Mitsukuni Nishida},
  title     = {Estimating a Model of Strategic Network Choice: The Convenience-Store
               Industry in Okinawa},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {1},
  pages     = {20--38},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0871},
  doi       = {10.1287/mksc.2014.0871},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Nishida15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkM15,
  author    = {Hee Mok Park and
               Puneet Manchanda},
  title     = {When Harry Bet with Sally: An Empirical Analysis of Multiple Peer
               Effects in Casino Gambling Behavior},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {2},
  pages     = {179--194},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0889},
  doi       = {10.1287/mksc.2014.0889},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ParkM15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/QianGC15,
  author    = {Yi Qian and
               Qiang Gong and
               Yuxin Chen},
  title     = {Untangling Searchable and Experiential Quality Responses to Counterfeits},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {4},
  pages     = {522--538},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0867},
  doi       = {10.1287/mksc.2014.0867},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/QianGC15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Rao15,
  author    = {Anita Rao},
  title     = {Online Content Pricing: Purchase and Rental Markets},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {3},
  pages     = {430--451},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0896},
  doi       = {10.1287/mksc.2014.0896},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Rao15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RobertsRDR15,
  author    = {Ken Roberts and
               John H. Roberts and
               Peter J. Danaher and
               Rohan Raghavan},
  title     = {Practice Prize Paper - Incorporating Emotions into Evaluation and
               Choice Models: Application to Kmart Australia},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {6},
  pages     = {815--824},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0954},
  doi       = {10.1287/mksc.2015.0954},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RobertsRDR15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Rubera15,
  author    = {Gaia Rubera},
  title     = {Design Innovativeness and Product Sales' Evolution},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {1},
  pages     = {98--115},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0875},
  doi       = {10.1287/mksc.2014.0875},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Rubera15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shin15,
  author    = {Woochoel Shin},
  title     = {Keyword Search Advertising and Limited Budgets},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {6},
  pages     = {882--896},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0915},
  doi       = {10.1287/mksc.2015.0915},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/Shin15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shriver15,
  author    = {Scott K. Shriver},
  title     = {Network Effects in Alternative Fuel Adoption: Empirical Analysis of
               the Market for Ethanol},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {1},
  pages     = {78--97},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0881},
  doi       = {10.1287/mksc.2014.0881},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Shriver15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShulmanCC15,
  author    = {Jeffrey D. Shulman and
               Marcus Cunha Jr. and
               Julian K. Saint Clair},
  title     = {Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {4},
  pages     = {590--605},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0906},
  doi       = {10.1287/mksc.2015.0906},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShulmanCC15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SpannFT15,
  author    = {Martin Spann and
               Marc Fischer and
               Gerard J. Tellis},
  title     = {Skimming or Penetration? Strategic Dynamic Pricing for New Products},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {2},
  pages     = {235--249},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0891},
  doi       = {10.1287/mksc.2014.0891},
  timestamp = {Thu, 02 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SpannFT15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SpannZH15,
  author    = {Martin Spann and
               Robert Zeithammer and
               Gerald H{\"{a}}ubl},
  title     = {Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert
               Zeithammer, and Gerald H{\"{a}}ubl},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {2},
  pages     = {297--299},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0883},
  doi       = {10.1287/mksc.2014.0883},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SpannZH15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SudhirT15,
  author    = {K. Sudhir and
               Debabrata Talukdar},
  title     = {The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency
               Trade-off in {IT} Adoption},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {4},
  pages     = {500--521},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0921},
  doi       = {10.1287/mksc.2015.0921},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/SudhirT15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SunLS15,
  author    = {Yacheng Sun and
               Shibo Li and
               Baohong Sun},
  title     = {An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based
               Price Discrimination},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {5},
  pages     = {646--668},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0942},
  doi       = {10.1287/mksc.2015.0942},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SunLS15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Tucker15,
  author    = {Catherine E. Tucker},
  title     = {The Reach and Persuasiveness of Viral Video Ads},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {2},
  pages     = {281--296},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0874},
  doi       = {10.1287/mksc.2014.0874},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Tucker15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/VinhasH15,
  author    = {Alberto Sa Vinhas and
               Jan B. Heide},
  title     = {Forms of Competition and Outcomes in Dual Distribution Channels: The
               Distributor's Perspective},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {1},
  pages     = {160--175},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0880},
  doi       = {10.1287/mksc.2014.0880},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/VinhasH15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WedelP15,
  author    = {Michel Wedel and
               Rik Pieters},
  title     = {The Buffer Effect: The Role of Color When Advertising Exposures Are
               Brief and Blurred},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {1},
  pages     = {134--143},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0882},
  doi       = {10.1287/mksc.2014.0882},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WedelP15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Wu15,
  author    = {Chunhua Wu},
  title     = {Matching Value and Market Design in Online Advertising Networks: An
               Empirical Analysis},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {6},
  pages     = {906--921},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0944},
  doi       = {10.1287/mksc.2015.0944},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Wu15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WuCCL15,
  author    = {Chunhua Wu and
               Hai Che and
               Tat Y. Chan and
               Xianghua Lu},
  title     = {The Economic Value of Online Reviews},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {5},
  pages     = {739--754},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0926},
  doi       = {10.1287/mksc.2015.0926},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/WuCCL15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Zhang15,
  author    = {Kaifu Zhang},
  title     = {Breaking Free of a Stereotype: Should a Domestic Brand Pretend to
               Be a Foreign One?},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {4},
  pages     = {539--554},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0895},
  doi       = {10.1287/mksc.2014.0895},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Zhang15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangBS15,
  author    = {Yao Zhang and
               Eric T. Bradlow and
               Dylan S. Small},
  title     = {Predicting Customer Value Using Clumpiness: From {RFM} to {RFMC}},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {2},
  pages     = {195--208},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2014.0873},
  doi       = {10.1287/mksc.2014.0873},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhangBS15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangLC15,
  author    = {Jurui Zhang and
               Yong Liu and
               Yubo Chen},
  title     = {Social Learning in Networks of Friends versus Strangers},
  journal   = {Mark. Sci.},
  volume    = {34},
  number    = {4},
  pages     = {573--589},
  year      = {2015},
  url       = {https://doi.org/10.1287/mksc.2015.0902},
  doi       = {10.1287/mksc.2015.0902},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhangLC15.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AlexandrovB14,
  author    = {Alexei Alexandrov and
               {\"{O}}zlem Bedre{-}Defolie},
  title     = {The Equivalence of Bundling and Advance Sales},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {2},
  pages     = {259--272},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0833},
  doi       = {10.1287/mksc.2013.0833},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/AlexandrovB14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AutreyBS14,
  author    = {Romana L. Autrey and
               Francesco Bova and
               David A. Soberman},
  title     = {Organizational Structure and Gray Markets},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {6},
  pages     = {849--870},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0869},
  doi       = {10.1287/mksc.2014.0869},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AutreyBS14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BendleV14,
  author    = {Neil Thomas Bendle and
               Mark B. Vandenbosch},
  title     = {Competitor Orientation and the Evolution of Business Markets},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {6},
  pages     = {781--795},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0863},
  doi       = {10.1287/mksc.2014.0863},
  timestamp = {Mon, 29 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/BendleV14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BorahT14,
  author    = {Abhishek Borah and
               Gerard J. Tellis},
  title     = {Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate
               Strategies for Innovations},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {1},
  pages     = {114--133},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0818},
  doi       = {10.1287/mksc.2013.0818},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BorahT14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaillaudN14,
  author    = {Bernard Caillaud and
               Romain De Nijs},
  title     = {Strategic Loyalty Reward in Dynamic Price Discrimination},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {5},
  pages     = {725--742},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0840},
  doi       = {10.1287/mksc.2013.0840},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CaillaudN14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChakrabortyH14,
  author    = {Archishman Chakraborty and
               Rick Harbaugh},
  title     = {Persuasive Puffery},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {3},
  pages     = {382--400},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0826},
  doi       = {10.1287/mksc.2013.0826},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChakrabortyH14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChanLP14,
  author    = {Tat Y. Chan and
               Jia Li and
               Lamar Pierce},
  title     = {Learning from Peers: Knowledge Transfer and Sales Force Productivity
               Growth},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {4},
  pages     = {463--484},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0831},
  doi       = {10.1287/mksc.2013.0831},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChanLP14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChungSS14,
  author    = {Doug J. Chung and
               Thomas J. Steenburgh and
               K. Sudhir},
  title     = {Do Bonuses Enhance Sales Productivity? {A} Dynamic Structural Analysis
               of Bonus-Based Compensation Plans},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {2},
  pages     = {165--187},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0815},
  doi       = {10.1287/mksc.2013.0815},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChungSS14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai14,
  author    = {Preyas S. Desai},
  title     = {Editorial - Acknowledging 2013 Marketing Science Contributions},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {3},
  pages     = {315--316},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0855},
  doi       = {10.1287/mksc.2014.0855},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Desai14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiFISW14,
  author    = {Preyas S. Desai and
               Fred M. Feinberg and
               Ganesh Iyer and
               K. Sudhir and
               Russ Winer},
  title     = {Editorial - New Editorial Structure for Marketing Science},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {2},
  pages     = {163--164},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0844},
  doi       = {10.1287/mksc.2014.0844},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DesaiFISW14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiSS14,
  author    = {Preyas S. Desai and
               Woochoel Shin and
               Richard Staelin},
  title     = {The Company That You Keep: When to Buy a Competitor's Keyword},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {4},
  pages     = {485--508},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0834},
  doi       = {10.1287/mksc.2013.0834},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/DesaiSS14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DongJX14,
  author    = {Xiaojing Dong and
               Ramkumar Janakiraman and
               Ying Xie},
  title     = {The Effect of Survey Participation on Consumer Behavior: The Moderating
               Role of Marketing Communication},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {4},
  pages     = {567--585},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0852},
  doi       = {10.1287/mksc.2014.0852},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DongJX14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DyachenkoRA14,
  author    = {Tatiana Dyachenko and
               Rebecca Walker Reczek and
               Greg M. Allenby},
  title     = {Models of Sequential Evaluation in Best-Worst Choice Tasks},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {6},
  pages     = {828--848},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0870},
  doi       = {10.1287/mksc.2014.0870},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DyachenkoRA14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Esteban-BravoVY14,
  author    = {Mercedes Esteban{-}Bravo and
               Jose M. Vidal{-}Sanz and
               G{\"{o}}khan Yildirim},
  title     = {Valuing Customer Portfolios with Endogenous Mass and Direct Marketing
               Interventions Using a Stochastic Dynamic Programming Decomposition},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {5},
  pages     = {621--640},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0848},
  doi       = {10.1287/mksc.2014.0848},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/Esteban-BravoVY14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderBINNS14,
  author    = {Peter S. Fader and
               Bart J. Bronnenberg and
               Ganesh Iyer and
               Scott A. Neslin and
               Oded Netzer and
               Kannan Srinivasan},
  title     = {Editorial - Report of the Marketing Science Editorial Review Committee},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {2},
  pages     = {159--162},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0843},
  doi       = {10.1287/mksc.2013.0843},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FaderBINNS14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GangwarKR14,
  author    = {Manish Gangwar and
               Nanda Kumar and
               Ram C. Rao},
  title     = {Consumer Stockpiling and Competitive Promotional Strategies},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {1},
  pages     = {94--113},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0814},
  doi       = {10.1287/mksc.2013.0814},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GangwarKR14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoelG14,
  author    = {Sharad Goel and
               Daniel G. Goldstein},
  title     = {Predicting Individual Behavior with Social Networks},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {1},
  pages     = {82--93},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0817},
  doi       = {10.1287/mksc.2013.0817},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GoelG14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GopinathTK14,
  author    = {Shyam Gopinath and
               Jacquelyn S. Thomas and
               Lakshman Krishnamurthi},
  title     = {Investigating the Relationship Between the Content of Online Word
               of Mouth, Advertising, and Brand Performance},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {2},
  pages     = {241--258},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0820},
  doi       = {10.1287/mksc.2013.0820},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GopinathTK14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuptaHHLS14,
  author    = {Sunil Gupta and
               Dominique M. Hanssens and
               John R. Hauser and
               Donald Lehmann and
               Bernd Schmitt},
  title     = {Introduction to Theory and Practice in Marketing Conference Special
               Section of Marketing Science},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {1},
  pages     = {1--5},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0830},
  doi       = {10.1287/mksc.2013.0830},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GuptaHHLS14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HanssensPSVY14,
  author    = {Dominique M. Hanssens and
               Koen H. Pauwels and
               Shuba Srinivasan and
               Marc Vanhuele and
               G{\"{o}}khan Yildirim},
  title     = {Consumer Attitude Metrics for Guiding Marketing Mix Decisions},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {4},
  pages     = {534--550},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0841},
  doi       = {10.1287/mksc.2013.0841},
  timestamp = {Tue, 15 Sep 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HanssensPSVY14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuB14,
  author    = {Yansong Hu and
               Christophe Van den Bulte},
  title     = {Nonmonotonic Status Effects in New Product Adoption},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {4},
  pages     = {509--533},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0857},
  doi       = {10.1287/mksc.2014.0857},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuB14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangY14,
  author    = {Tingliang Huang and
               Yimin Yu},
  title     = {Sell Probabilistic Goods? {A} Behavioral Explanation for Opaque Selling},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {5},
  pages     = {743--759},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0851},
  doi       = {10.1287/mksc.2014.0851},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuangY14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuiMA14,
  author    = {Sam K. Hui and
               Tom Meyvis and
               Henry Assael},
  title     = {Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear
               Model: Application to {TV} Show Pilot Testing},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {2},
  pages     = {222--240},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0835},
  doi       = {10.1287/mksc.2013.0835},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuiMA14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangNS14,
  author    = {Baojun Jiang and
               Jian Ni and
               Kannan Srinivasan},
  title     = {Signaling Through Pricing by Service Providers with Social Preferences},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {5},
  pages     = {641--654},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0850},
  doi       = {10.1287/mksc.2014.0850},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JiangNS14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovW14,
  author    = {Dmitri Kuksov and
               Kangkang Wang},
  title     = {The Bright Side of Loss Aversion in Dynamic and Competitive Markets},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {5},
  pages     = {693--711},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0847},
  doi       = {10.1287/mksc.2014.0847},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KuksovW14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarUKB14,
  author    = {V. Kumar and
               Nita Umashankar and
               Kihyun Hannah Kim and
               Yashoda Bhagwat},
  title     = {Assessing the Influence of Economic and Customer Experience Factors
               on Service Purchase Behaviors},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {5},
  pages     = {673--692},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0862},
  doi       = {10.1287/mksc.2014.0862},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KumarUKB14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LansBD14,
  author    = {Ralf van der Lans and
               Bram Van den Bergh and
               Evelien Dieleman},
  title     = {Partner Selection in Brand Alliances: An Empirical Investigation of
               the Drivers of Brand Fit},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {4},
  pages     = {551--566},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0859},
  doi       = {10.1287/mksc.2014.0859},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LansBD14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LeeA14,
  author    = {Sanghak Lee and
               Greg M. Allenby},
  title     = {Modeling Indivisible Demand},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {3},
  pages     = {364--381},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0829},
  doi       = {10.1287/mksc.2013.0829},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LeeA14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LovettPS14,
  author    = {Mitchell J. Lovett and
               Renana Peres and
               Ron Shachar},
  title     = {A Data Set of Brands and Their Characteristics},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {4},
  pages     = {609--617},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0861},
  doi       = {10.1287/mksc.2014.0861},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LovettPS14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NijsMH14,
  author    = {Vincent R. Nijs and
               Kanishka Misra and
               Karsten Hansen},
  title     = {Outsourcing Retail Pricing to a Category Captain: The Role of Information
               Firewalls},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {1},
  pages     = {66--81},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0822},
  doi       = {10.1287/mksc.2013.0822},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NijsMH14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/QianX14,
  author    = {Yi Qian and
               Hui Xie},
  title     = {Which Brand Purchasers Are Lost to Counterfeiters? An Application
               of New Data Fusion Approaches},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {3},
  pages     = {437--448},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0823},
  doi       = {10.1287/mksc.2013.0823},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/QianX14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Rossi14,
  author    = {Peter E. Rossi},
  title     = {Invited Paper - Even the Rich Can Make Themselves Poor: {A} Critical
               Examination of {IV} Methods in Marketing Applications},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {5},
  pages     = {655--672},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0860},
  doi       = {10.1287/mksc.2014.0860},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Rossi14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RustH14,
  author    = {Roland T. Rust and
               Ming{-}Hui Huang},
  title     = {The Service Revolution and the Transformation of Marketing Science},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {2},
  pages     = {206--221},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0836},
  doi       = {10.1287/mksc.2013.0836},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RustH14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SayediJS14,
  author    = {Amin Sayedi and
               Kinshuk Jerath and
               Kannan Srinivasan},
  title     = {Competitive Poaching in Sponsored Search Advertising and Its Strategic
               Impact on Traditional Advertising},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {4},
  pages     = {586--608},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0838},
  doi       = {10.1287/mksc.2013.0838},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SayediJS14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchwartzBF14,
  author    = {Eric M. Schwartz and
               Eric T. Bradlow and
               Peter S. Fader},
  title     = {Model Selection Using Database Characteristics: Developing a Classification
               Tree for Longitudinal Incidence Data},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {2},
  pages     = {188--205},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0825},
  doi       = {10.1287/mksc.2013.0825},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SchwartzBF14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchweidelFT14,
  author    = {David A. Schweidel and
               Natasha Zhang Foutz and
               Robin J. Tanner},
  title     = {Synergy or Interference: The Effect of Product Placement on Commercial
               Break Audience Decline},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {6},
  pages     = {763--780},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0864},
  doi       = {10.1287/mksc.2014.0864},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SchweidelFT14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchweidelPJ14,
  author    = {David A. Schweidel and
               Young{-}Hoon Park and
               Zainab Jamal},
  title     = {A Multiactivity Latent Attrition Model for Customer Base Analysis},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {2},
  pages     = {273--286},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0832},
  doi       = {10.1287/mksc.2013.0832},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SchweidelPJ14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Selove14,
  author    = {Matthew Selove},
  title     = {A Dynamic Model of Competitive Entry Response},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {3},
  pages     = {353--363},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0827},
  doi       = {10.1287/mksc.2013.0827},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Selove14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shen14,
  author    = {Qiaowei Shen},
  title     = {A Dynamic Model of Entry and Exit in a Growing Industry},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {5},
  pages     = {712--724},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0853},
  doi       = {10.1287/mksc.2014.0853},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Shen14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShenX14,
  author    = {Qiaowei Shen and
               Ping Xiao},
  title     = {McDonald's and {KFC} in China: Competitors or Companions?},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {2},
  pages     = {287--307},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0824},
  doi       = {10.1287/mksc.2013.0824},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShenX14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShiZ14,
  author    = {Savannah Wei Shi and
               Jie Zhang},
  title     = {Usage Experience with Decision Aids and Evolution of Online Purchase
               Behavior},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {6},
  pages     = {871--882},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0872},
  doi       = {10.1287/mksc.2014.0872},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShiZ14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShuganM14,
  author    = {Steven M. Shugan and
               Debanjan Mitra},
  title     = {A Theory for Market Growth or Decline},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {1},
  pages     = {47--65},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0813},
  doi       = {10.1287/mksc.2013.0813},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShuganM14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shulman14,
  author    = {Jeffrey D. Shulman},
  title     = {Product Diversion to a Direct Competitor},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {3},
  pages     = {422--436},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0816},
  doi       = {10.1287/mksc.2013.0816},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Shulman14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SimesterZ14,
  author    = {Duncan Simester and
               Juanjuan Zhang},
  title     = {Why Do Salespeople Spend So Much Time Lobbying for Low Prices?},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {6},
  pages     = {796--808},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0856},
  doi       = {10.1287/mksc.2014.0856},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SimesterZ14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SteenkampG14,
  author    = {Jan{-}Benedict E. M. Steenkamp and
               Inge Geyskens},
  title     = {Manufacturer and Retailer Strategies to Impact Store Brand Share:
               Global Integration, Local Adaptation, and Worldwide Learning},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {1},
  pages     = {6--26},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0801},
  doi       = {10.1287/mksc.2013.0801},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/SteenkampG14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TeixeiraPK14,
  author    = {Thales Teixeira and
               Rosalind W. Picard and
               Rana El Kaliouby},
  title     = {Why, When, and How Much to Entertain Consumers in Advertisements?
               {A} Web-Based Facial Tracking Field Study},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {6},
  pages     = {809--827},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2014.0854},
  doi       = {10.1287/mksc.2014.0854},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/TeixeiraPK14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/UrbanLMBH14,
  author    = {Glen L. Urban and
               Guilherme Liberali and
               Erin MacDonald and
               Robert F. Bordley and
               John R. Hauser},
  title     = {Morphing Banner Advertising},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {1},
  pages     = {27--46},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0803},
  doi       = {10.1287/mksc.2013.0803},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/UrbanLMBH14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangMC14,
  author    = {Xin (Shane) Wang and
               Feng Mai and
               Roger H. L. Chiang},
  title     = {Database Submission - Market Dynamics and User-Generated Content About
               Tablet Computers},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {3},
  pages     = {449--458},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0821},
  doi       = {10.1287/mksc.2013.0821},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WangMC14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XiaoD14,
  author    = {Li Xiao and
               Min Ding},
  title     = {Just the Faces: Exploring the Effects of Facial Features in Print
               Advertising},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {3},
  pages     = {338--352},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0837},
  doi       = {10.1287/mksc.2013.0837},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/XiaoD14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XiongB14,
  author    = {Guiyang Xiong and
               Sundar Bharadwaj},
  title     = {Prerelease Buzz Evolution Patterns and New Product Performance},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {3},
  pages     = {401--421},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0828},
  doi       = {10.1287/mksc.2013.0828},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/XiongB14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangLL14,
  author    = {Sha Yang and
               Shijie Lu and
               Xianghua Lu},
  title     = {Modeling Competition and Its Impact on Paid-Search Advertising},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {1},
  pages     = {134--153},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0812},
  doi       = {10.1287/mksc.2013.0812},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YangLL14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangNA14,
  author    = {Jonathan Z. Zhang and
               Oded Netzer and
               Asim Ansari},
  title     = {Dynamic Targeted Pricing in {B2B} Relationships},
  journal   = {Mark. Sci.},
  volume    = {33},
  number    = {3},
  pages     = {317--337},
  year      = {2014},
  url       = {https://doi.org/10.1287/mksc.2013.0842},
  doi       = {10.1287/mksc.2013.0842},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhangNA14.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossH13,
  author    = {Wilfred Amaldoss and
               Chuan He},
  title     = {Pricing Prototypical Products},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {5},
  pages     = {733--752},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0793},
  doi       = {10.1287/mksc.2013.0793},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AmaldossH13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AscarzaH13,
  author    = {Eva Ascarza and
               Bruce G. S. Hardie},
  title     = {A Joint Model of Usage and Churn in Contractual Settings},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {4},
  pages     = {570--590},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0786},
  doi       = {10.1287/mksc.2013.0786},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AscarzaH13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BaghB13,
  author    = {Adib Bagh and
               Hemant K. Bhargava},
  title     = {How to Price Discriminate When Tariff Size Matters},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {111--126},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0720},
  doi       = {10.1287/mksc.1120.0720},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BaghB13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BalaBC13,
  author    = {Ram Bala and
               Pradeep Bhardwaj and
               Yuxin Chen},
  title     = {Offering Pharmaceutical Samples: The Role of Physician Learning and
               Patient Payment Ability},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {3},
  pages     = {522--527},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0743},
  doi       = {10.1287/mksc.1120.0743},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BalaBC13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BermanK13,
  author    = {Ron Berman and
               Zsolt Katona},
  title     = {The Role of Search Engine Optimization in Search Marketing},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {4},
  pages     = {644--651},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0783},
  doi       = {10.1287/mksc.2013.0783},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BermanK13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BraunM13,
  author    = {Michael Braun and
               Wendy W. Moe},
  title     = {Online Display Advertising: Modeling the Effects of Multiple Creatives
               and Individual Impression Histories},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {5},
  pages     = {753--767},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0802},
  doi       = {10.1287/mksc.2013.0802},
  timestamp = {Tue, 25 Aug 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BraunM13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BrieschDF13,
  author    = {Richard A. Briesch and
               William R. Dillon and
               Edward J. Fox},
  title     = {Category Positioning and Store Choice: The Role of Destination Categories},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {3},
  pages     = {488--509},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0775},
  doi       = {10.1287/mksc.2013.0775},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BrieschDF13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BuschkenOA13,
  author    = {Joachim B{\"{u}}schken and
               Thomas Otter and
               Greg M. Allenby},
  title     = {The Dimensionality of Customer Satisfaction Survey Responses and Implications
               for Driver Analysis},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {4},
  pages     = {533--553},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0779},
  doi       = {10.1287/mksc.2013.0779},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BuschkenOA13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaoS13,
  author    = {Zixia Cao and
               Alina Sorescu},
  title     = {Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction
               of Cobranded Products},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {6},
  pages     = {939--959},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0806},
  doi       = {10.1287/mksc.2013.0806},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CaoS13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenC13,
  author    = {Yuxin Chen and
               Tony Haitao Cui},
  title     = {The Benefit of Uniform Price for Branded Variants},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {36--50},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0751},
  doi       = {10.1287/mksc.1120.0751},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChenC13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChingEK13,
  author    = {Andrew T. Ching and
               T{\"{u}}lin Erdem and
               Michael P. Keane},
  title     = {Invited Paper - Learning Models: An Assessment of Progress, Challenges,
               and New Developments},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {6},
  pages     = {913--938},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0805},
  doi       = {10.1287/mksc.2013.0805},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChingEK13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaHHRSS13,
  author    = {Pradeep Chintagunta and
               Dominique M. Hanssens and
               John R. Hauser and
               Jagmohan Singh Raju and
               Kannan Srinivasan and
               Richard Staelin},
  title     = {Editorial - \emph{Marketing Science}: {A} Strategic Review},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {4--7},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0763},
  doi       = {10.1287/mksc.1120.0763},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChintaguntaHHRSS13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Chung13,
  author    = {Doug J. Chung},
  title     = {The Dynamic Advertising Effect of Collegiate Athletics},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {5},
  pages     = {679--698},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0795},
  doi       = {10.1287/mksc.2013.0795},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Chung13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChungDS13,
  author    = {Kevin Y. C. Chung and
               Timothy P. Derdenger and
               Kannan Srinivasan},
  title     = {Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales
               of Nike Golf Balls},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {271--293},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0760},
  doi       = {10.1287/mksc.1120.0760},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChungDS13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Colombo13,
  author    = {Stefano Colombo},
  title     = {Product Differentiation and Collusion Sustainability When Collusion
               Is Costly},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {4},
  pages     = {669--674},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0750},
  doi       = {10.1287/mksc.1120.0750},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Colombo13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DerdengerK13,
  author    = {Timothy P. Derdenger and
               Vineet Kumar},
  title     = {The Dynamic Effects of Bundling as a Product Strategy},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {6},
  pages     = {827--859},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0810},
  doi       = {10.1287/mksc.2013.0810},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DerdengerK13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai13,
  author    = {Preyas S. Desai},
  title     = {Editorial - \emph{Marketing Science} Replication and Disclosure Policy},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {1--3},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0761},
  doi       = {10.1287/mksc.1120.0761},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Desai13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai13a,
  author    = {Preyas S. Desai},
  title     = {Editorial - Acknowledging 2012 \emph{Marketing Science} Contributors},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {3},
  pages     = {365--367},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0787},
  doi       = {10.1287/mksc.2013.0787},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Desai13a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gardete13,
  author    = {Pedro M. Gardete},
  title     = {Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated
               Markets},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {4},
  pages     = {609--621},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0772},
  doi       = {10.1287/mksc.2013.0772},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Gardete13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GordonH13,
  author    = {Brett R. Gordon and
               Wesley R. Hartmann},
  title     = {Advertising Effects in Presidential Elections},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {19--35},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0745},
  doi       = {10.1287/mksc.1120.0745},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GordonH13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuL13,
  author    = {Zheyin (Jane) Gu and
               Yunchuan Liu},
  title     = {Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {4},
  pages     = {652--668},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0778},
  doi       = {10.1287/mksc.2013.0778},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GuL13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GumusRY13,
  author    = {Mehmet G{\"{u}}m{\"{u}}s and
               Saibal Ray and
               Shuya Yin},
  title     = {Returns Policies Between Channel Partners for Durable Products},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {4},
  pages     = {622--643},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0784},
  doi       = {10.1287/mksc.2013.0784},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GumusRY13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuoI13,
  author    = {Liang Guo and
               Ganesh Iyer},
  title     = {Multilateral Bargaining and Downstream Competition},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {3},
  pages     = {411--430},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0766},
  doi       = {10.1287/mksc.1120.0766},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GuoI13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HorvathF13,
  author    = {Csilla Horv{\'{a}}th and
               Dennis Fok},
  title     = {Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects
               of Price Promotions},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {127--152},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0748},
  doi       = {10.1287/mksc.1120.0748},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HorvathF13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HossainM13,
  author    = {Tanjim Hossain and
               John Morgan},
  title     = {When Do Markets Tip? {A} Cognitive Hierarchy Approach},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {3},
  pages     = {431--453},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0770},
  doi       = {10.1287/mksc.1120.0770},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HossainM13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimCL13,
  author    = {Kilsun Kim and
               Dilip Chhajed and
               Yunchuan Liu},
  title     = {Can Commonality Relieve Cannibalization in Product Line Design?},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {3},
  pages     = {510--521},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0774},
  doi       = {10.1287/mksc.2013.0774},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KimCL13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovSW13,
  author    = {Dmitri Kuksov and
               Ron Shachar and
               Kangkang Wang},
  title     = {Advertising and Consumers' Communications},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {294--309},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0753},
  doi       = {10.1287/mksc.1120.0753},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KuksovSW13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovW13,
  author    = {Dmitri Kuksov and
               Kangkang Wang},
  title     = {A Model of the "It" Products in Fashion},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {51--69},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0742},
  doi       = {10.1287/mksc.1120.0742},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KuksovW13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarBMS13,
  author    = {V. Kumar and
               Vikram Bhaskaran and
               Rohan Mirchandani and
               Milap Shah},
  title     = {Practice Prize Winner - Creating a Measurable Social Media Marketing
               Strategy: Increasing the Value and {ROI} of Intangibles and Tangibles
               for Hokey Pokey},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {194--212},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0768},
  doi       = {10.1287/mksc.1120.0768},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KumarBMS13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LanLH13,
  author    = {Yongquan Lan and
               Yanzhi Li and
               Zhongsheng Hua},
  title     = {Commentary - On "Equilibrium Returns Policies in the Presence of Supplier
               Competition"},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {5},
  pages     = {821--823},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0744},
  doi       = {10.1287/mksc.1120.0744},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LanLH13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LandwehrLH13,
  author    = {Jan R. Landwehr and
               Aparna A. Labroo and
               Andreas Herrmann},
  title     = {Erratum},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {v},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1100.0633},
  doi       = {10.1287/mksc.1100.0633},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LandwehrLH13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LeeB13,
  author    = {Jae Young Lee and
               David R. Bell},
  title     = {Neighborhood Social Capital and Social Learning for Experience Attributes
               of Products},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {6},
  pages     = {960--976},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0796},
  doi       = {10.1287/mksc.2013.0796},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LeeB13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LeeKA13,
  author    = {Sanghak Lee and
               Jaehwan Kim and
               Greg M. Allenby},
  title     = {A Direct Utility Model for Asymmetric Complements},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {3},
  pages     = {454--470},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0782},
  doi       = {10.1287/mksc.2013.0782},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LeeKA13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LilienRS13,
  author    = {Gary L. Lilien and
               John H. Roberts and
               Venkatesh Shankar},
  title     = {Effective Marketing Science Applications: Insights from the {ISMS-MSI}
               Practice Prize Finalist Papers and Projects},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {229--245},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0756},
  doi       = {10.1287/mksc.1120.0756},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LilienRS13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LinVJ13,
  author    = {Chen Lin and
               Sriram Venkataraman and
               Sandy D. Jap},
  title     = {Media Multiplexing Behavior: Implications for Targeting and Media
               Planning},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {310--324},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0759},
  doi       = {10.1287/mksc.1120.0759},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LinVJ13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MelaRD13,
  author    = {Carl F. Mela and
               Jason M. T. Roos and
               Yiting Deng},
  title     = {Invited Paper - {A} Keyword History of Marketing Science},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {8--18},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0764},
  doi       = {10.1287/mksc.1120.0764},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MelaRD13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MintzCJ13,
  author    = {Ofer Mintz and
               Imran S. Currim and
               Ivan Jeliazkov},
  title     = {Information Processing Pattern and Propensity to Buy: An Investigation
               of Online Point-of-Purchase Behavior},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {5},
  pages     = {716--732},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0790},
  doi       = {10.1287/mksc.2013.0790},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MintzCJ13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarasimhanT13,
  author    = {Chakravarthi Narasimhan and
               {\"{O}}zge Turut},
  title     = {Differentiate or Imitate? The Role of Context-Dependent Preferences},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {3},
  pages     = {393--410},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0776},
  doi       = {10.1287/mksc.2013.0776},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NarasimhanT13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NasserTN13,
  author    = {Sherif Nasser and
               Danko Turcic and
               Chakravarthi Narasimhan},
  title     = {National Brand's Response to Store Brands: Throw In the Towel or Fight
               Back?},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {4},
  pages     = {591--608},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0788},
  doi       = {10.1287/mksc.2013.0788},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NasserTN13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OfekT13,
  author    = {Elie Ofek and
               {\"{O}}zge Turut},
  title     = {Vaporware, Suddenware, and Trueware: New Product Preannouncements
               Under Market Uncertainty},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {342--355},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0762},
  doi       = {10.1287/mksc.1120.0762},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/OfekT13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PazgalST13,
  author    = {Amit Pazgal and
               David Soberman and
               Raphael Thomadsen},
  title     = {Profit-Increasing Consumer Exit},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {6},
  pages     = {998--1008},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0804},
  doi       = {10.1287/mksc.2013.0804},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/PazgalST13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RaoS13,
  author    = {Raghunath Singh Rao and
               Richard Schaefer},
  title     = {Conspicuous Consumption and Dynamic Pricing},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {5},
  pages     = {786--804},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0797},
  doi       = {10.1287/mksc.2013.0797},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RaoS13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RidlonS13,
  author    = {Robert Ridlon and
               Jiwoong Shin},
  title     = {Favoring the Winner or Loser in Repeated Contests},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {5},
  pages     = {768--785},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0798},
  doi       = {10.1287/mksc.2013.0798},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RidlonS13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RooderkerkHB13,
  author    = {Robert P. Rooderkerk and
               Harald J. van Heerde and
               Tammo H. A. Bijmolt},
  title     = {Optimizing Retail Assortments},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {5},
  pages     = {699--715},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0800},
  doi       = {10.1287/mksc.2013.0800},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RooderkerkHB13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Rotemberg13,
  author    = {Julio J. Rotemberg},
  title     = {Expected Firm Altruism, Quality Provision, and Brand Extensions},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {325--341},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0765},
  doi       = {10.1287/mksc.1120.0765},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Rotemberg13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SabooG13,
  author    = {Alok R. Saboo and
               Rajdeep Grewal},
  title     = {Stock Market Reactions to Customer and Competitor Orientations: The
               Case of Initial Public Offerings},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {70--88},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0749},
  doi       = {10.1287/mksc.1120.0749},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SabooG13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchweidelK13,
  author    = {David A. Schweidel and
               George Knox},
  title     = {Incorporating Direct Marketing Activity into Latent Attrition Models},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {3},
  pages     = {471--487},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0781},
  doi       = {10.1287/mksc.2013.0781},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SchweidelK13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SinhaSM13,
  author    = {Ashish Sinha and
               Anna Sahgal and
               Sharat K. Mathur},
  title     = {Practice Prize Paper - Category Optimizer: {A} Dynamic-Assortment,
               New-Product-Introduction, Mix-Optimization, and Demand-Planning System},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {221--228},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0746},
  doi       = {10.1287/mksc.1120.0746},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SinhaSM13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SkieraN13,
  author    = {Bernd Skiera and
               Nadia Abou Nabout},
  title     = {Practice Prize Paper - {PROSAD:} {A} Bidding Decision Support System
               for Profit Optimizing Search Engine Advertising},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {213--220},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0735},
  doi       = {10.1287/mksc.1120.0735},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SkieraN13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/StremerschLV13,
  author    = {Stefan Stremersch and
               Vardit Landsman and
               Sriram Venkataraman},
  title     = {The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering
               Variation in Specialty and Space},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {89--110},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0757},
  doi       = {10.1287/mksc.1120.0757},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/StremerschLV13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SubramanianRZ13,
  author    = {Upender Subramanian and
               Jagmohan S. Raju and
               Z. John Zhang},
  title     = {Exclusive Handset Arrangements in the Wireless Industry: {A} Competitive
               Analysis},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {246--270},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0752},
  doi       = {10.1287/mksc.1120.0752},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SubramanianRZ13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SyamP13,
  author    = {Niladri B. Syam and
               Amit Pazgal},
  title     = {Co-Creation with Production Externalities},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {5},
  pages     = {805--820},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0791},
  doi       = {10.1287/mksc.2013.0791},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SyamP13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ToubiaS13,
  author    = {Olivier Toubia and
               Andrew T. Stephen},
  title     = {Intrinsic vs. Image-Related Utility in Social Media: Why Do People
               Contribute Content to Twitter?},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {3},
  pages     = {368--392},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0773},
  doi       = {10.1287/mksc.2013.0773},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ToubiaS13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WachtelO13,
  author    = {Stephan Wachtel and
               Thomas Otter},
  title     = {Successive Sample Selection and Its Relevance for Management Decisions},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {170--185},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0754},
  doi       = {10.1287/mksc.1120.0754},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WachtelO13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangAA13,
  author    = {Jing Wang and
               Anocha Aribarg and
               Yves F. Atchad{\'{e}}},
  title     = {Modeling Choice Interdependence in a Social Network},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {6},
  pages     = {977--997},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0811},
  doi       = {10.1287/mksc.2013.0811},
  timestamp = {Tue, 05 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WangAA13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WilburXK13,
  author    = {Kenneth C. Wilbur and
               Linli Xu and
               David Kempe},
  title     = {Correcting Audience Externalities in Television Advertising},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {6},
  pages     = {892--912},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0807},
  doi       = {10.1287/mksc.2013.0807},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WilburXK13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Winer13,
  author    = {Russell S. Winer},
  title     = {2011-2012 Gary L. Lilien {ISMS-MSI} Practice Prize Competition - Special
               Section Introduction},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {2},
  pages     = {191--193},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0767},
  doi       = {10.1287/mksc.1120.0767},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Winer13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YalcinOKB13,
  author    = {Taylan Yalcin and
               Elie Ofek and
               Oded Koenigsberg and
               Eyal Biyalogorsky},
  title     = {Complementary Goods: Creating, Capturing, and Competing for Value},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {4},
  pages     = {554--569},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0785},
  doi       = {10.1287/mksc.2013.0785},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YalcinOKB13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yoganarasimhan13,
  author    = {Hema Yoganarasimhan},
  title     = {The Value of Reputation in an Online Freelance Marketplace},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {6},
  pages     = {860--891},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.2013.0809},
  doi       = {10.1287/mksc.2013.0809},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Yoganarasimhan13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhaoYNZ13,
  author    = {Yi Zhao and
               Sha Yang and
               Vishal Narayan and
               Ying Zhao},
  title     = {Modeling Consumer Learning from Online Product Reviews},
  journal   = {Mark. Sci.},
  volume    = {32},
  number    = {1},
  pages     = {153--169},
  year      = {2013},
  url       = {https://doi.org/10.1287/mksc.1120.0755},
  doi       = {10.1287/mksc.1120.0755},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhaoYNZ13.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AlbuquerqueB12,
  author    = {Paulo Albuquerque and
               Bart J. Bronnenberg},
  title     = {Measuring the Impact of Negative Demand Shocks on Car Dealer Networks},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {1},
  pages     = {4--23},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0659},
  doi       = {10.1287/mksc.1110.0659},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AlbuquerqueB12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AlbuquerquePCCJ12,
  author    = {Paulo Albuquerque and
               Polykarpos Pavlidis and
               Udi Chatow and
               Kay{-}Yut Chen and
               Zainab Jamal},
  title     = {Evaluating Promotional Activities in an Online Two-Sided Market of
               User-Generated Content},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {3},
  pages     = {406--432},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0685},
  doi       = {10.1287/mksc.1110.0685},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AlbuquerquePCCJ12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BelloniLBS12,
  author    = {Alexandre Belloni and
               Mitchell J. Lovett and
               William Boulding and
               Richard Staelin},
  title     = {Optimal Admission and Scholarship Decisions: Choosing Customized Marketing
               Offers to Attract a Desirable Mix of Customers},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {4},
  pages     = {621--636},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0707},
  doi       = {10.1287/mksc.1120.0707},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BelloniLBS12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bhargava12,
  author    = {Hemant K. Bhargava},
  title     = {Retailer-Driven Product Bundling in a Distribution Channel},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {6},
  pages     = {1014--1021},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0725},
  doi       = {10.1287/mksc.1120.0725},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Bhargava12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BollingerG12,
  author    = {Bryan Bollinger and
               Kenneth Gillingham},
  title     = {Peer Effects in the Diffusion of Solar Photovoltaic Panels},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {6},
  pages     = {900--912},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0727},
  doi       = {10.1287/mksc.1120.0727},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BollingerG12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaiDZ12,
  author    = {Gangshu (George) Cai and
               Yue Dai and
               Sean X. Zhou},
  title     = {Exclusive Channels and Revenue Sharing in a Complementary Goods Market},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {1},
  pages     = {172--187},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0688},
  doi       = {10.1287/mksc.1110.0688},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/CaiDZ12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CalzadaV12,
  author    = {Joan Calzada and
               Tommaso M. Valletti},
  title     = {Intertemporal Movie Distribution: Versioning When Customers Can Buy
               Both Versions},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {4},
  pages     = {649--667},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0716},
  doi       = {10.1287/mksc.1120.0716},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CalzadaV12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CheemaCS12,
  author    = {Amar Cheema and
               Dipankar Chakravarti and
               Atanu R. Sinha},
  title     = {Bidding Behavior in Descending and Ascending Auctions},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {5},
  pages     = {779--800},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0730},
  doi       = {10.1287/mksc.1120.0730},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CheemaCS12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenGY12,
  author    = {Rachel R. Chen and
               Eitan Gerstner and
               Yinghui (Catherine) Yang},
  title     = {Customer Bill of Rights Under No-Fault Service Failure: Confinement
               and Compensation},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {1},
  pages     = {157--171},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0683},
  doi       = {10.1287/mksc.1110.0683},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChenGY12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaCC12,
  author    = {Pradeep K. Chintagunta and
               Junhong Chu and
               Javier Cebollada},
  title     = {Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {1},
  pages     = {96--114},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0678},
  doi       = {10.1287/mksc.1110.0678},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChintaguntaCC12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChiouT12,
  author    = {Lesley Chiou and
               Catherine Tucker},
  title     = {How Does the Use of Trademarks by Third-Party Sellers Affect Online
               Search?},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {5},
  pages     = {819--837},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0724},
  doi       = {10.1287/mksc.1120.0724},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChiouT12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChylinskiRH12,
  author    = {Mathew B. Chylinski and
               John H. Roberts and
               Bruce G. S. Hardie},
  title     = {Consumer Learning of New Binary Attribute Importance Accounting for
               Priors, Bias, and Order Effects},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {4},
  pages     = {549--566},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0719},
  doi       = {10.1287/mksc.1120.0719},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChylinskiRH12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ConitzerTW12,
  author    = {Vincent Conitzer and
               Curtis R. Taylor and
               Liad Wagman},
  title     = {Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {2},
  pages     = {277--292},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0691},
  doi       = {10.1287/mksc.1110.0691},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ConitzerTW12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai12,
  author    = {Preyas S. Desai},
  title     = {Editorial - People of \emph{Marketing Science}},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {2},
  pages     = {195--197},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0709},
  doi       = {10.1287/mksc.1120.0709},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Desai12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiBLS12,
  author    = {Preyas S. Desai and
               David Bell and
               Gary L. Lilien and
               David Soberman},
  title     = {Editorial - The Science-to-Practice Initiative: Getting New Marketing
               Science Thinking into the Real World},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {1},
  pages     = {1--3},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0697},
  doi       = {10.1287/mksc.1110.0697},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DesaiBLS12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DoverGS12,
  author    = {Yaniv Dover and
               Jacob Goldenberg and
               Daniel Shapira},
  title     = {Network Traces on Penetration: Uncovering Degree Distribution from
               Adoption Data},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {4},
  pages     = {689--712},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0711},
  doi       = {10.1287/mksc.1120.0711},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DoverGS12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EratB12,
  author    = {Sanjiv Erat and
               Sreekumar R. Bhaskaran},
  title     = {Consumer Mental Accounts and Implications to Selling Base Products
               and Add-ons},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {5},
  pages     = {801--818},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0731},
  doi       = {10.1287/mksc.1120.0731},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/EratB12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderW12,
  author    = {Peter S. Fader and
               Russell S. Winer},
  title     = {Introduction to the Special Issue on the Emergence and Impact of User-Generated
               Content},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {3},
  pages     = {369--371},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0715},
  doi       = {10.1287/mksc.1120.0715},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FaderW12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FreimerH12,
  author    = {Marshall L. Freimer and
               Dan Horsky},
  title     = {Periodic Advertising Pulsing in a Competitive Market},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {4},
  pages     = {637--648},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0712},
  doi       = {10.1287/mksc.1120.0712},
  timestamp = {Fri, 19 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/FreimerH12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GalbrethGS12,
  author    = {Michael R. Galbreth and
               Bikram Ghosh and
               Mikhael Shor},
  title     = {Social Sharing of Information Goods: Implications for Pricing and
               Profits},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {4},
  pages     = {603--620},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0706},
  doi       = {10.1287/mksc.1120.0706},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GalbrethGS12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GhoseIL12,
  author    = {Anindya Ghose and
               Panagiotis G. Ipeirotis and
               Beibei Li},
  title     = {Designing Ranking Systems for Hotels on Travel Search Engines by Mining
               User-Generated and Crowdsourced Content},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {3},
  pages     = {493--520},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0700},
  doi       = {10.1287/mksc.1110.0700},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GhoseIL12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Godes12,
  author    = {David Godes},
  title     = {The Strategic Impact of References in Business Markets},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {2},
  pages     = {257--276},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0695},
  doi       = {10.1287/mksc.1110.0695},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Godes12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GodesS12,
  author    = {David Godes and
               Jos{\'{e}} C. Silva},
  title     = {Sequential and Temporal Dynamics of Online Opinion},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {3},
  pages     = {448--473},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0653},
  doi       = {10.1287/mksc.1110.0653},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GodesS12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuoZ12,
  author    = {Liang Guo and
               Juanjuan Zhang},
  title     = {Consumer Deliberation and Product Line Design},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {6},
  pages     = {995--1007},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0736},
  doi       = {10.1287/mksc.1120.0736},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GuoZ12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HeKN12,
  author    = {Tingting He and
               Dmitri Kuksov and
               Chakravarthi Narasimhan},
  title     = {Intraconnectivity and Interconnectivity: When Value Creation May Reduce
               Profits},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {4},
  pages     = {587--602},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0705},
  doi       = {10.1287/mksc.1120.0705},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HeKN12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HoLPS12,
  author    = {Teck{-}Hua Ho and
               Shan Li and
               So{-}Eun Park and
               Zuo{-}Jun Max Shen},
  title     = {Customer Influence Value and Purchase Acceleration in New Product
               Diffusion},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {2},
  pages     = {236--256},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0701},
  doi       = {10.1287/mksc.1110.0701},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HoLPS12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyengarJ12,
  author    = {Raghuram Iyengar and
               Kamel Jedidi},
  title     = {A Conjoint Model of Quantity Discounts},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {2},
  pages     = {334--350},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0702},
  doi       = {10.1287/mksc.1110.0702},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IyengarJ12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyerK12,
  author    = {Ganesh Iyer and
               Dmitri Kuksov},
  title     = {Competition in Consumer Shopping Experience},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {6},
  pages     = {913--933},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0734},
  doi       = {10.1287/mksc.1120.0734},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IyerK12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jain12,
  author    = {Sanjay Jain},
  title     = {Marketing of Vice Goods: {A} Strategic Analysis of the Package Size
               Decision},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {1},
  pages     = {36--51},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0657},
  doi       = {10.1287/mksc.1110.0657},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Jain12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jain12a,
  author    = {Sanjay Jain},
  title     = {Self-Control and Incentives: An Analysis of Multiperiod Quota Plans},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {5},
  pages     = {855--869},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0714},
  doi       = {10.1287/mksc.1120.0714},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Jain12a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JongLN12,
  author    = {Martijn G. de Jong and
               Donald R. Lehmann and
               Oded Netzer},
  title     = {State-Dependence Effects in Surveys},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {5},
  pages     = {838--854},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0722},
  doi       = {10.1287/mksc.1120.0722},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JongLN12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KopalleSNSS12,
  author    = {Praveen K. Kopalle and
               Yacheng Sun and
               Scott A. Neslin and
               Baohong Sun and
               Vanitha Swaminathan},
  title     = {The Joint Sales Impact of Frequency Reward and Customer Tier Components
               of Loyalty Programs},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {2},
  pages     = {216--235},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0687},
  doi       = {10.1287/mksc.1110.0687},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/KopalleSNSS12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MallapragadaGL12,
  author    = {Girish Mallapragada and
               Rajdeep Grewal and
               Gary L. Lilien},
  title     = {User-Generated Open Source Products: Founder's Social Capital and
               Time to Product Release},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {3},
  pages     = {474--492},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0690},
  doi       = {10.1287/mksc.1110.0690},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MallapragadaGL12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MoeS12,
  author    = {Wendy W. Moe and
               David A. Schweidel},
  title     = {Online Product Opinions: Incidence, Evaluation, and Evolution},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {3},
  pages     = {372--386},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0662},
  doi       = {10.1287/mksc.1110.0662},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MoeS12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MoormanFH12,
  author    = {Christine Moorman and
               Rosellina Ferraro and
               Joel Huber},
  title     = {Unintended Nutrition Consequences: Firm Responses to the Nutrition
               Labeling and Education Act},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {5},
  pages     = {717--737},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0692},
  doi       = {10.1287/mksc.1110.0692},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MoormanFH12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MoormanWMS12,
  author    = {Christine Moorman and
               Simone Wies and
               Natalie Mizik and
               Fredrika J. Spencer},
  title     = {Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods
               Firms},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {6},
  pages     = {934--951},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0737},
  doi       = {10.1287/mksc.1120.0737},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MoormanWMS12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Moorthy12,
  author    = {Sridhar Moorthy},
  title     = {Can Brand Extension Signal Product Quality?},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {5},
  pages     = {756--770},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0723},
  doi       = {10.1287/mksc.1120.0723},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Moorthy12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NetzerFGF12,
  author    = {Oded Netzer and
               Ronen Feldman and
               Jacob Goldenberg and
               Moshe Fresko},
  title     = {Mine Your Own Business: Market-Structure Surveillance Through Text
               Mining},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {3},
  pages     = {521--543},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0713},
  doi       = {10.1287/mksc.1120.0713},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NetzerFGF12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NiNS12,
  author    = {Jian Ni and
               Scott A. Neslin and
               Baohong Sun},
  title     = {Database Submission - The {ISMS} Durable Goods Data Sets},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {6},
  pages     = {1008--1013},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0726},
  doi       = {10.1287/mksc.1120.0726},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NiNS12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkG12,
  author    = {Sungho Park and
               Sachin Gupta},
  title     = {Handling Endogenous Regressors by Joint Estimation Using Copulas},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {4},
  pages     = {567--586},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0718},
  doi       = {10.1287/mksc.1120.0718},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ParkG12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PeersFF12,
  author    = {Yuri Peers and
               Dennis Fok and
               Philip Hans Franses},
  title     = {Modeling Seasonality in New Product Diffusion},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {2},
  pages     = {351--364},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0696},
  doi       = {10.1287/mksc.1110.0696},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/PeersFF12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PietersW12,
  author    = {Rik Pieters and
               Michel Wedel},
  title     = {Ad Gist: Ad Communication in a Single Eye Fixation},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {1},
  pages     = {59--73},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0673},
  doi       = {10.1287/mksc.1110.0673},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/PietersW12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RansbothamKL12,
  author    = {Sam Ransbotham and
               Gerald C. Kane and
               Nicholas H. Lurie},
  title     = {Network Characteristics and the Value of Collaborative User-Generated
               Content},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {3},
  pages     = {387--405},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0684},
  doi       = {10.1287/mksc.1110.0684},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RansbothamKL12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RaoWJ12,
  author    = {Ram C. Rao and
               Brian Wansink and
               Sanjay Jain},
  title     = {Commentaries and Rejoinder to "Marketing of Vice Goods: {A} Strategic
               Analysis of the Package Size Decision" by Sanjay Jain},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {1},
  pages     = {52--58},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0699},
  doi       = {10.1287/mksc.1110.0699},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RaoWJ12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShachatW12,
  author    = {Jason Shachat and
               Lijia Wei},
  title     = {Procuring Commodities: First-Price Sealed-Bid or English Auctions?},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {2},
  pages     = {317--333},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0704},
  doi       = {10.1287/mksc.1120.0704},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShachatW12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShinMH12,
  author    = {Sangwoo Shin and
               Sanjog Misra and
               Dan Horsky},
  title     = {Disentangling Preferences and Learning in Brand Choice Models},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {1},
  pages     = {115--137},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0680},
  doi       = {10.1287/mksc.1110.0680},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShinMH12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoodJTZ12,
  author    = {Ashish Sood and
               Gareth M. James and
               Gerard J. Tellis and
               Ji Zhu},
  title     = {Predicting the Path of Technological Innovation: {SAW} vs. Moore,
               Bass, Gompertz, and Kryder},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {6},
  pages     = {964--979},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0739},
  doi       = {10.1287/mksc.1120.0739},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/SoodJTZ12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoysalK12,
  author    = {Gonca P. Soysal and
               Lakshman Krishnamurthi},
  title     = {Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {2},
  pages     = {293--316},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0693},
  doi       = {10.1287/mksc.1110.0693},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SoysalK12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SridharBT12,
  author    = {Karthik Sridhar and
               Ram Bezawada and
               Minakshi Trivedi},
  title     = {Investigating the Drivers of Consumer Cross-Category Learning for
               New Products Using Multiple Data Sets},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {4},
  pages     = {668--688},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0717},
  doi       = {10.1287/mksc.1120.0717},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SridharBT12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/StuttgenBM12,
  author    = {Peter St{\"{u}}ttgen and
               Peter Boatwright and
               Robert T. Monroe},
  title     = {A Satisficing Choice Model},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {6},
  pages     = {878--899},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0732},
  doi       = {10.1287/mksc.1120.0732},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/StuttgenBM12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TirunillaiT12,
  author    = {Seshadri Tirunillai and
               Gerard J. Tellis},
  title     = {Does Chatter Really Matter? Dynamics of User-Generated Content and
               Stock Performance},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {2},
  pages     = {198--215},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0682},
  doi       = {10.1287/mksc.1110.0682},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/TirunillaiT12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ToubiaJSF12,
  author    = {Olivier Toubia and
               Martijn G. de Jong and
               Daniel Stieger and
               Johann F{\"{u}}ller},
  title     = {Measuring Consumer Preferences Using Conjoint Poker},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {1},
  pages     = {138--156},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0672},
  doi       = {10.1287/mksc.1110.0672},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ToubiaJSF12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangHWAC12,
  author    = {Sha Yang and
               Mantian Mandy Hu and
               Russell S. Winer and
               Henry Assael and
               Xiaohong Chen},
  title     = {An Empirical Study of Word-of-Mouth Generation and Consumption},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {6},
  pages     = {952--963},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0738},
  doi       = {10.1287/mksc.1120.0738},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YangHWAC12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yoganarasimhan12,
  author    = {Hema Yoganarasimhan},
  title     = {Cloak or Flaunt? The Fashion Dilemma},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {1},
  pages     = {74--95},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0689},
  doi       = {10.1287/mksc.1110.0689},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Yoganarasimhan12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangEPR12,
  author    = {Kaifu Zhang and
               Theodoros Evgeniou and
               Vineet Padmanabhan and
               Emile Richard},
  title     = {Content Contributor Management and Network Effects in a {UGC} Environment},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {3},
  pages     = {433--447},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1110.0639},
  doi       = {10.1287/mksc.1110.0639},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhangEPR12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangK12,
  author    = {Kaifu Zhang and
               Zsolt Katona},
  title     = {Contextual Advertising},
  journal   = {Mark. Sci.},
  volume    = {31},
  number    = {6},
  pages     = {980--994},
  year      = {2012},
  url       = {https://doi.org/10.1287/mksc.1120.0740},
  doi       = {10.1287/mksc.1120.0740},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhangK12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossS11,
  author    = {Wilfred Amaldoss and
               Woochoel Shin},
  title     = {Competing for Low-End Markets},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {5},
  pages     = {776--788},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0664},
  doi       = {10.1287/mksc.1110.0664},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/AmaldossS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Aral11,
  author    = {Sinan Aral},
  title     = {Commentary - Identifying Social Influence: {A} Comment on Opinion
               Leadership and Social Contagion in New Product Diffusion},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {217--223},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0596},
  doi       = {10.1287/mksc.1100.0596},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Aral11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AroraHL11,
  author    = {Neeraj Arora and
               Ty Henderson and
               Qing Liu},
  title     = {Noncompensatory Dyadic Choices},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {1028--1047},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0667},
  doi       = {10.1287/mksc.1110.0667},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AroraHL11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow11,
  author    = {Eric T. Bradlow},
  title     = {2010 Guest Area Editors and Ad Hoc Reviewers},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {191--194},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0625},
  doi       = {10.1287/mksc.1100.0625},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Bradlow11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BraunB11,
  author    = {Michael Braun and
               Andr{\'{e}} Bonfrer},
  title     = {Scalable Inference of Customer Similarities from Interactions Data
               Using Dirichlet Processes},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {513--531},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0640},
  doi       = {10.1287/mksc.1110.0640},
  timestamp = {Tue, 25 Aug 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BraunB11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BraunS11,
  author    = {Michael Braun and
               David A. Schweidel},
  title     = {Modeling Customer Lifetimes with Multiple Causes of Churn},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {5},
  pages     = {881--902},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0665},
  doi       = {10.1287/mksc.1110.0665},
  timestamp = {Tue, 25 Aug 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BraunS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BulteI11,
  author    = {Christophe Van den Bulte and
               Raghuram Iyengar},
  title     = {Tricked by Truncation: Spurious Duration Dependence and Social Contagion
               in Hazard Models},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {233--248},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0615},
  doi       = {10.1287/mksc.1100.0615},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BulteI11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CamachoDS11,
  author    = {Nuno Camacho and
               Bas Donkers and
               Stefan Stremersch},
  title     = {Predictably Non-Bayesian: Quantifying Salience Effects in Physician
               Learning About Drug Quality},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {305--320},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0624},
  doi       = {10.1287/mksc.1100.0624},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CamachoDS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChanWX11,
  author    = {Tat Y. Chan and
               Chunhua Wu and
               Ying Xie},
  title     = {Measuring the Lifetime Value of Customers Acquired from Google Search
               Advertising},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {5},
  pages     = {837--850},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0658},
  doi       = {10.1287/mksc.1110.0658},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChanWX11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChandukalaDBA11,
  author    = {Sandeep R. Chandukala and
               Jeffrey P. Dotson and
               Jeff D. Brazell and
               Greg M. Allenby},
  title     = {Bayesian Analysis of Hierarchical Effects},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {123--133},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0602},
  doi       = {10.1287/mksc.1100.0602},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChandukalaDBA11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChandukalaEA11,
  author    = {Sandeep R. Chandukala and
               Yancy D. Edwards and
               Greg M. Allenby},
  title     = {Identifying Unmet Demand},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {61--73},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0589},
  doi       = {10.1287/mksc.1100.0589},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChandukalaEA11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaN11,
  author    = {Pradeep K. Chintagunta and
               Harikesh S. Nair},
  title     = {Structural Workshop Paper - Discrete-Choice Models of Consumer Demand
               in Marketing},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {977--996},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0674},
  doi       = {10.1287/mksc.1110.0674},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChintaguntaN11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChristakisF11,
  author    = {Nicholas A. Christakis and
               James H. Fowler},
  title     = {Commentary - Contagion in Prescribing Behavior Among Networks of Doctors},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {213--216},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0595},
  doi       = {10.1287/mksc.1100.0595},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChristakisF11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DanaherRRS11,
  author    = {Peter J. Danaher and
               John H. Roberts and
               Ken Roberts and
               Alan Simpson},
  title     = {Practice Prize Paper - Applying a Dynamic Model of Consumer Choice
               to Guide Brand Development at Jetstar Airways},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {586--594},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0619},
  doi       = {10.1287/mksc.1100.0619},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DanaherRRS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DanaherS11,
  author    = {Peter J. Danaher and
               Michael S. Smith},
  title     = {Modeling Multivariate Distributions Using Copulas: Applications in
               Marketing},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {4--21},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1090.0491},
  doi       = {10.1287/mksc.1090.0491},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DanaherS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DanaherS11a,
  author    = {Peter J. Danaher and
               Michael S. Smith},
  title     = {Rejoinder - Estimation Issues for Copulas Applied to Marketing Data},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {25--28},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0604},
  doi       = {10.1287/mksc.1100.0604},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DanaherS11a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai11,
  author    = {Preyas S. Desai},
  title     = {Editorial - \emph{Marketing Science}: Marketing \emph{and} Science},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {1--3},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0621},
  doi       = {10.1287/mksc.1100.0621},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Desai11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DuanMS11,
  author    = {Jason A. Duan and
               Leigh McAlister and
               Shameek Sinha},
  title     = {Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand
               Pass-Through},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {550--561},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0611},
  doi       = {10.1287/mksc.1100.0611},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DuanMS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DuttP11,
  author    = {Pushan Dutt and
               Vineet Padmanabhan},
  title     = {Crisis and Consumption Smoothing},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {491--512},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0630},
  doi       = {10.1287/mksc.1100.0630},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DuttP11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DzyaburaH11,
  author    = {Daria Dzyabura and
               John R. Hauser},
  title     = {Active Machine Learning for Consideration Heuristics},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {5},
  pages     = {801--819},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0660},
  doi       = {10.1287/mksc.1110.0660},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DzyaburaH11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EbbesPH11,
  author    = {Peter Ebbes and
               Dominik Papies and
               Harald J. van Heerde},
  title     = {The Sense and Non-Sense of Holdout Sample Validation in the Presence
               of Endogeneity},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {1115--1122},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0666},
  doi       = {10.1287/mksc.1110.0666},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/EbbesPH11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EllicksonM11,
  author    = {Paul B. Ellickson and
               Sanjog Misra},
  title     = {Structural Workshop Paper - Estimating Discrete Games},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {997--1010},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0675},
  doi       = {10.1287/mksc.1110.0675},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/EllicksonM11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FischerAWF11,
  author    = {Marc Fischer and
               S{\"{o}}nke Albers and
               Nils Wagner and
               Monika Frie},
  title     = {Practice Prize Winner - Dynamic Marketing Budget Allocation Across
               Countries, Products, and Marketing Activities},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {568--585},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0627},
  doi       = {10.1287/mksc.1100.0627},
  timestamp = {Thu, 02 Sep 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FischerAWF11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GeorgeJ11,
  author    = {Edward I. George and
               Shane T. Jensen},
  title     = {Commentary - {A} Latent Variable Perspective of Copula Modeling},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {22--24},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0579},
  doi       = {10.1287/mksc.1100.0579},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GeorgeJ11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Godes11,
  author    = {David Godes},
  title     = {Commentary - Invited Comment on "Opinion Leadership and Social Contagion
               in New Product Diffusion"},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {224--229},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0605},
  doi       = {10.1287/mksc.1100.0605},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Godes11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoicJS11,
  author    = {Marcel Goic and
               Kinshuk Jerath and
               Kannan Srinivasan},
  title     = {Cross-Market Discounts},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {134--148},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0603},
  doi       = {10.1287/mksc.1100.0603},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GoicJS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldfarbT11,
  author    = {Avi Goldfarb and
               Catherine Tucker},
  title     = {Online Display Advertising: Targeting and Obtrusiveness},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {389--404},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0583},
  doi       = {10.1287/mksc.1100.0583},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GoldfarbT11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldfarbT11a,
  author    = {Avi Goldfarb and
               Catherine Tucker},
  title     = {Rejoinder - Implications of "Online Display Advertising: Targeting
               and Obtrusiveness"},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {413--415},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0634},
  doi       = {10.1287/mksc.1100.0634},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GoldfarbT11a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GordonTBDS11,
  author    = {Brett R. Gordon and
               Raphael Thomadsen and
               Eric T. Bradlow and
               Jean{-}Pierre Dub{\'{e}} and
               Richard Staelin},
  title     = {Foreword - Revisiting the Workshop on Quantitative Marketing and Structural
               Econometrics},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {945--949},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0677},
  doi       = {10.1287/mksc.1110.0677},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GordonTBDS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HartmannNN11,
  author    = {Wesley R. Hartmann and
               Harikesh S. Nair and
               Sridhar Narayanan},
  title     = {Identifying Causal Marketing Mix Effects Using a Regression Discontinuity
               Design},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {1079--1097},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0670},
  doi       = {10.1287/mksc.1110.0670},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HartmannNN11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyengarBV11,
  author    = {Raghuram Iyengar and
               Christophe Van den Bulte and
               Thomas W. Valente},
  title     = {Opinion Leadership and Social Contagion in New Product Diffusion},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {195--212},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0566},
  doi       = {10.1287/mksc.1100.0566},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IyengarBV11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyengarBV11a,
  author    = {Raghuram Iyengar and
               Christophe Van den Bulte and
               Thomas W. Valente},
  title     = {Rejoinder - Further Reflections on Studying Social Influence in New
               Product Diffusion},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {230--232},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0614},
  doi       = {10.1287/mksc.1100.0614},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IyengarBV11a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyengarJED11,
  author    = {Raghuram Iyengar and
               Kamel Jedidi and
               Skander Essegaier and
               Peter J. Danaher},
  title     = {The Impact of Tariff Structure on Customer Retention, Usage, and Profitability
               of Access Services},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {5},
  pages     = {820--836},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0655},
  doi       = {10.1287/mksc.1110.0655},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IyengarJED11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JerathFH11,
  author    = {Kinshuk Jerath and
               Peter S. Fader and
               Bruce G. S. Hardie},
  title     = {New Perspectives on Customer "Death" Using a Generalization of the
               Pareto/NBD Model},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {5},
  pages     = {866--880},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0654},
  doi       = {10.1287/mksc.1110.0654},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JerathFH11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JerathMPS11,
  author    = {Kinshuk Jerath and
               Liye Ma and
               Young{-}Hoon Park and
               Kannan Srinivasan},
  title     = {A "Position Paradox" in Sponsored Search Auctions},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {612--627},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0645},
  doi       = {10.1287/mksc.1110.0645},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JerathMPS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangJS11,
  author    = {Baojun Jiang and
               Kinshuk Jerath and
               Kannan Srinivasan},
  title     = {Firm Strategies in the "Mid Tail" of Platform-Based Retailing},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {5},
  pages     = {757--775},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0656},
  doi       = {10.1287/mksc.1110.0656},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JiangJS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangSKL11,
  author    = {Yuan{-}Chun Jiang and
               Jennifer Shang and
               Chris F. Kemerer and
               Yezheng Liu},
  title     = {Optimizing E-tailer Profits and Customer Savings: Pricing Multistage
               Customized Online Bundles},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {737--752},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0631},
  doi       = {10.1287/mksc.1100.0631},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JiangSKL11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jing11,
  author    = {Bing Jing},
  title     = {Social Learning and Dynamic Pricing of Durable Goods},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {5},
  pages     = {851--865},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0649},
  doi       = {10.1287/mksc.1110.0649},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Jing11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KalraLZ11,
  author    = {Ajay Kalra and
               Shibo Li and
               Wei Zhang},
  title     = {Understanding Responses to Contradictory Information About Products},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {1098--1114},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0671},
  doi       = {10.1287/mksc.1110.0671},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KalraLZ11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KoenigsbergKM11,
  author    = {Oded Koenigsberg and
               Rajeev Kohli and
               Ricardo Montoya},
  title     = {The Design of Durable Goods},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {111--122},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0592},
  doi       = {10.1287/mksc.1100.0592},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KoenigsbergKM11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarGS11,
  author    = {Vineet Kumar and
               Brett R. Gordon and
               Kannan Srinivasan},
  title     = {Competitive Strategy for Open Source Software},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {1066--1078},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0669},
  doi       = {10.1287/mksc.1110.0669},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KumarGS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarS11,
  author    = {V. Kumar and
               Denish Shah},
  title     = {Practice Prize Paper - Uncovering \emph{Implicit} Consumer Needs for
               Determining \emph{Explicit} Product Positioning: Growing Prudential
               Annuities' Variable Annuity Sales},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {595--603},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0610},
  doi       = {10.1287/mksc.1100.0610},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KumarS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarSLC11,
  author    = {V. Kumar and
               S. Sriram and
               Anita Luo and
               Pradeep K. Chintagunta},
  title     = {Assessing the Effect of Marketing Investments in a Business Marketing
               Context},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {5},
  pages     = {924--940},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0661},
  doi       = {10.1287/mksc.1110.0661},
  timestamp = {Fri, 12 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KumarSLC11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LambrechtST11,
  author    = {Anja Lambrecht and
               Katja Seim and
               Catherine Tucker},
  title     = {Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption
               Process on Usage},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {355--367},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0613},
  doi       = {10.1287/mksc.1100.0613},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LambrechtST11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LandwehrLH11,
  author    = {Jan R. Landwehr and
               Aparna A. Labroo and
               Andreas Herrmann},
  title     = {Gut Liking for the Ordinary: Incorporating Design Fluency Improves
               Automobile Sales Forecasts},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {416--429},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0633},
  doi       = {10.1287/mksc.1110.0633},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LandwehrLH11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LaugaO11,
  author    = {Dominique Oli{\'{e}} Lauga and
               Elie Ofek},
  title     = {Product Positioning in a Two-Dimensional Vertical Differentiation
               Model: The Role of Quality Costs},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {5},
  pages     = {903--923},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0652},
  doi       = {10.1287/mksc.1110.0652},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LaugaO11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuA11,
  author    = {Qing Liu and
               Neeraj Arora},
  title     = {Efficient Choice Designs for a Consider-Then-Choose Model},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {321--338},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0629},
  doi       = {10.1287/mksc.1100.0629},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuA11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LodishR11,
  author    = {Leonard M. Lodish and
               Americus Reed II},
  title     = {Commentary - When Is Less More, and How Much More? Thoughts on the
               Psychological and Economic Implications of Online Targeting and Obtrusiveness},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {405--408},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0594},
  doi       = {10.1287/mksc.1100.0594},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LodishR11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LovettS11,
  author    = {Mitchell J. Lovett and
               Ron Shachar},
  title     = {The Seeds of Negativity: Knowledge and Money},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {430--446},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0638},
  doi       = {10.1287/mksc.1110.0638},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LovettS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Matwyshyn11,
  author    = {Andrea M. Matwyshyn},
  title     = {Commentary - Discussion of "Online Display Advertising: Targeting
               and Obtrusiveness" by Avi Goldfarb and Catherine Tucker},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {409--412},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0599},
  doi       = {10.1287/mksc.1100.0599},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Matwyshyn11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MayzlinS11,
  author    = {Dina Mayzlin and
               Jiwoong Shin},
  title     = {Uninformative Advertising as an Invitation to Search},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {666--685},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0651},
  doi       = {10.1287/mksc.1110.0651},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MayzlinS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Mela11,
  author    = {Carl F. Mela},
  title     = {Structural Workshop Paper - Data Selection and Procurement},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {965--976},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0650},
  doi       = {10.1287/mksc.1110.0650},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Mela11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarayanRS11,
  author    = {Vishal Narayan and
               Vithala R. Rao and
               Carolyne Saunders},
  title     = {How Peer Influence Affects Attribute Preferences: {A} Bayesian Updating
               Mechanism},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {368--384},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0618},
  doi       = {10.1287/mksc.1100.0618},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NarayanRS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OfekKS11,
  author    = {Elie Ofek and
               Zsolt Katona and
               Miklos Sarvary},
  title     = {"Bricks and Clicks": The Impact of Product Returns on the Strategies
               of Multichannel Retailers},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {42--60},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0588},
  doi       = {10.1287/mksc.1100.0588},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/OfekKS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OtterGA11,
  author    = {Thomas Otter and
               Timothy J. Gilbride and
               Greg M. Allenby},
  title     = {Testing Models of Strategic Behavior Characterized by Conditional
               Likelihoods},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {686--701},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0644},
  doi       = {10.1287/mksc.1110.0644},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/OtterGA11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkG11,
  author    = {Sungho Park and
               Sachin Gupta},
  title     = {A Regime-Switching Model of Cyclical Category Buying},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {469--480},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0643},
  doi       = {10.1287/mksc.1110.0643},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ParkG11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/QianX11,
  author    = {Yi Qian and
               Hui Xie},
  title     = {No Customer Left Behind: {A} Distribution-Free Bayesian Approach to
               Accounting for Missing Xs in Marketing Models},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {717--736},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0648},
  doi       = {10.1287/mksc.1110.0648},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/QianX11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Reiss11,
  author    = {Peter C. Reiss},
  title     = {Structural Workshop Paper - Descriptive, Structural, and Experimental
               Empirical Methods in Marketing Research},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {950--964},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0681},
  doi       = {10.1287/mksc.1110.0681},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Reiss11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RubelNS11,
  author    = {Olivier Rubel and
               Prasad A. Naik and
               Shuba Srinivasan},
  title     = {Optimal Advertising When Envisioning a Product-Harm Crisis},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {1048--1065},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0679},
  doi       = {10.1287/mksc.1110.0679},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RubelNS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RutzS11,
  author    = {Oliver J. Rutz and
               Garrett P. Sonnier},
  title     = {The Evolution of Internal Market Structure},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {274--289},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0620},
  doi       = {10.1287/mksc.1100.0620},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RutzS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RutzT11,
  author    = {Oliver J. Rutz and
               Michael Trusov},
  title     = {Zooming In on Paid Search Ads - {A} Consumer-Level Model Calibrated
               on Aggregated Data},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {5},
  pages     = {789--800},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0647},
  doi       = {10.1287/mksc.1110.0647},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RutzT11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RutzTB11,
  author    = {Oliver J. Rutz and
               Michael Trusov and
               Randolph E. Bucklin},
  title     = {Modeling Indirect Effects of Paid Search Advertising: Which Keywords
               Lead to More Future Visits?},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {646--665},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0635},
  doi       = {10.1287/mksc.1110.0635},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RutzTB11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SatomuraKA11,
  author    = {Takuya Satomura and
               Jaehwan Kim and
               Greg M. Allenby},
  title     = {Multiple-Constraint Choice Models with Corner and Interior Solutions},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {481--490},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0636},
  doi       = {10.1287/mksc.1110.0636},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SatomuraKA11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShacharECF11,
  author    = {Ron Shachar and
               T{\"{u}}lin Erdem and
               Keisha M. Cutright and
               Gavan J. Fitzsimons},
  title     = {Brands: The Opiate of the Nonreligious Masses?},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {92--110},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0591},
  doi       = {10.1287/mksc.1100.0591},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShacharECF11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shapiro11,
  author    = {Dmitry Shapiro},
  title     = {Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse
               Buyers},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {290--304},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0622},
  doi       = {10.1287/mksc.1100.0622},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Shapiro11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SinghHW11,
  author    = {Surendra N. Singh and
               Steve Hillmer and
               Ze Wang},
  title     = {Efficient Methods for Sampling Responses from Large-Scale Qualitative
               Data},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {532--549},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0632},
  doi       = {10.1287/mksc.1100.0632},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SinghHW11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SonnierMR11,
  author    = {Garrett P. Sonnier and
               Leigh McAlister and
               Oliver J. Rutz},
  title     = {A Dynamic Model of the Effect of Online Communications on Firm Sales},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {702--716},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0642},
  doi       = {10.1287/mksc.1110.0642},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SonnierMR11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoodT11,
  author    = {Ashish Sood and
               Gerard J. Tellis},
  title     = {Demystifying Disruption: {A} New Model for Understanding and Predicting
               Disruptive Technologies},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {339--354},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0617},
  doi       = {10.1287/mksc.1100.0617},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/SoodT11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TeruiBA11,
  author    = {Nobuhiko Terui and
               Masataka Ban and
               Greg M. Allenby},
  title     = {The Effect of Media Advertising on Brand Consideration and Choice},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {74--91},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0590},
  doi       = {10.1287/mksc.1100.0590},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/TeruiBA11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/VernikPD11,
  author    = {Dinah A. Vernik and
               Devavrat Purohit and
               Preyas S. Desai},
  title     = {Music Downloads and the Flip Side of Digital Rights Management},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {6},
  pages     = {1011--1027},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1110.0668},
  doi       = {10.1287/mksc.1110.0668},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/VernikPD11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WieselPA11,
  author    = {Thorsten Wiesel and
               Koen Pauwels and
               Joep Arts},
  title     = {Practice Prize Paper - Marketing's Profit Impact: Quantifying Online
               and Off-line Funnel Progression},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {604--611},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0612},
  doi       = {10.1287/mksc.1100.0612},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WieselPA11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Winer11,
  author    = {Russell S. Winer},
  title     = {2009-2010 {ISMS-MSI} Practice Prize Competition - Special Section
               Introduction},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {4},
  pages     = {565--567},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0628},
  doi       = {10.1287/mksc.1100.0628},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Winer11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XiangS11,
  author    = {Yi Xiang and
               David A. Soberman},
  title     = {Preview Provision Under Competition},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {149--169},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0606},
  doi       = {10.1287/mksc.1100.0606},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/XiangS11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangG11,
  author    = {Sha Yang and
               Anindya Ghose},
  title     = {Erratum},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {v},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0552},
  doi       = {10.1287/mksc.1100.0552},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YangG11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YaoM11,
  author    = {Song Yao and
               Carl F. Mela},
  title     = {A Dynamic Model of Sponsored Search Advertising},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {3},
  pages     = {447--468},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0626},
  doi       = {10.1287/mksc.1100.0626},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YaoM11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YooL11,
  author    = {Weon Sang Yoo and
               Eunkyu Lee},
  title     = {Internet Channel Entry: {A} Strategic Analysis of Mixed Channel Structures},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {29--41},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0586},
  doi       = {10.1287/mksc.1100.0586},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YooL11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Zhang11,
  author    = {Juanjuan Zhang},
  title     = {The Perils of Behavior-Based Personalization},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {1},
  pages     = {170--186},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0607},
  doi       = {10.1287/mksc.1100.0607},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Zhang11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhuW11,
  author    = {Yi Zhu and
               Kenneth C. Wilbur},
  title     = {Hybrid Advertising Auctions},
  journal   = {Mark. Sci.},
  volume    = {30},
  number    = {2},
  pages     = {249--273},
  year      = {2011},
  url       = {https://doi.org/10.1287/mksc.1100.0609},
  doi       = {10.1287/mksc.1100.0609},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhuW11.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AlgesheimerBDS10,
  author    = {Ren{\'{e}} Algesheimer and
               Sharad Borle and
               Utpal M. Dholakia and
               Siddharth S. Singh},
  title     = {The Impact of Customer Community Participation on Customer Behaviors:
               An Empirical Investigation},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {756--769},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0555},
  doi       = {10.1287/mksc.1090.0555},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AlgesheimerBDS10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AllenbyGR10,
  author    = {Greg M. Allenby and
               Mark J. Garratt and
               Peter E. Rossi},
  title     = {A Model for Trade-Up and Change in Considered Brands},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {40--56},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1080.0466},
  doi       = {10.1287/mksc.1080.0466},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AllenbyGR10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AribargAK10,
  author    = {Anocha Aribarg and
               Neeraj Arora and
               Moon Young Kang},
  title     = {Predicting Joint Choice Using Individual Data},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {139--157},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0490},
  doi       = {10.1287/mksc.1090.0490},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/AribargAK10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BalachanderGS10,
  author    = {Subramanian Balachander and
               Bikram Ghosh and
               Axel Stock},
  title     = {Why Bundle Discounts Can Be a Profitable Alternative to Competing
               on Price Promotions},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {624--638},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0540},
  doi       = {10.1287/mksc.1090.0540},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BalachanderGS10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BandyopadhyayP10,
  author    = {Subhajyoti Bandyopadhyay and
               Anand A. Paul},
  title     = {Equilibrium Returns Policies in the Presence of Supplier Competition},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {5},
  pages     = {846--857},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0563},
  doi       = {10.1287/mksc.1100.0563},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BandyopadhyayP10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BergerSR10,
  author    = {Jonah Berger and
               Alan T. Sorensen and
               Scott J. Rasmussen},
  title     = {Positive Effects of Negative Publicity: When Negative Reviews Increase
               Sales},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {5},
  pages     = {815--827},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0557},
  doi       = {10.1287/mksc.1090.0557},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BergerSR10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow10,
  author    = {Eric T. Bradlow},
  title     = {Editorial - It's Never Good-bye to Marketing Science},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {963},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0608},
  doi       = {10.1287/mksc.1100.0608},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Bradlow10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BusseSZ10,
  author    = {Meghan R. Busse and
               Duncan Simester and
               Florian Zettelmeyer},
  title     = {"The Best Price You'll Ever Get": The 2005 Employee Discount Pricing
               Promotions in the {U.S.} Automobile Industry},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {2},
  pages     = {268--290},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0516},
  doi       = {10.1287/mksc.1090.0516},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BusseSZ10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenIP10,
  author    = {Yuxin Chen and
               Ganesh Iyer and
               Amit Pazgal},
  title     = {Limited Memory, Categorization, and Competition},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {650--670},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0546},
  doi       = {10.1287/mksc.1090.0546},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChenIP10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenNJD10,
  author    = {Xinlei (Jack) Chen and
               Om Narasimhan and
               George John and
               Tirtha Dhar},
  title     = {An Empirical Investigation of Private Label Supply by National Label
               Producers},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {738--755},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0554},
  doi       = {10.1287/mksc.1090.0554},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChenNJD10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaGV10,
  author    = {Pradeep K. Chintagunta and
               Shyam Gopinath and
               Sriram Venkataraman},
  title     = {The Effects of Online User Reviews on Movie Box Office Performance:
               Accounting for Sequential Rollout and Aggregation Across Local Markets},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {5},
  pages     = {944--957},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0572},
  doi       = {10.1287/mksc.1100.0572},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChintaguntaGV10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CleerenVDG10,
  author    = {Kathleen Cleeren and
               Frank Verboven and
               Marnik G. Dekimpe and
               Katrijn Gielens},
  title     = {Intra- and Interformat Competition Among Discounters and Supermarkets},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {3},
  pages     = {456--473},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0529},
  doi       = {10.1287/mksc.1090.0529},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/CleerenVDG10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DanaherDST10,
  author    = {Brett Danaher and
               Samita Dhanasobhon and
               Michael D. Smith and
               Rahul Telang},
  title     = {Converting Pirates Without Cannibalizing Purchasers: The Impact of
               Digital Distribution on Physical Sales and Internet Piracy},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {1138--1151},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0600},
  doi       = {10.1287/mksc.1100.0600},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DanaherDST10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DanaherLK10,
  author    = {Peter J. Danaher and
               Janghyuk Lee and
               Laoucine Kerbache},
  title     = {Optimal Internet Media Selection},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {2},
  pages     = {336--347},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0507},
  doi       = {10.1287/mksc.1090.0507},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DanaherLK10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiKS10,
  author    = {Preyas S. Desai and
               Anand Krishnamoorthy and
               Preethika Sainam},
  title     = {"Call for Prices": Strategic Implications of Raising Consumers' Costs},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {158--174},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0498},
  doi       = {10.1287/mksc.1090.0498},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DesaiKS10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DobsonG10,
  author    = {Paul W. Dobson and
               Eitan Gerstner},
  title     = {For a Few Cents More: Why Supersize Unhealthy Food?},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {770--778},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0558},
  doi       = {10.1287/mksc.1100.0558},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DobsonG10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DotsonA10,
  author    = {Jeffrey P. Dotson and
               Greg M. Allenby},
  title     = {Investigating the Strategic Influence of Customer and Employee Satisfaction
               on Firm Financial Performance},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {5},
  pages     = {895--908},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0584},
  doi       = {10.1287/mksc.1100.0584},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DotsonA10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DraganskaKV10,
  author    = {Michaela Draganska and
               Daniel Klapper and
               Sofia Berto Villas{-}Boas},
  title     = {A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining
               Power in the Distribution Channel},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {57--74},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1080.0472},
  doi       = {10.1287/mksc.1080.0472},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DraganskaKV10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeHC10,
  author    = {Jean{-}Pierre Dub{\'{e}} and
               G{\"{u}}nter J. Hitsch and
               Pradeep K. Chintagunta},
  title     = {Tipping and Concentration in Markets with Indirect Network Effects},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {2},
  pages     = {216--249},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0541},
  doi       = {10.1287/mksc.1090.0541},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DubeHC10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DukesL10,
  author    = {Anthony J. Dukes and
               Yunchuan Liu},
  title     = {In-Store Media and Distribution Channel Coordination},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {94--107},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1080.0483},
  doi       = {10.1287/mksc.1080.0483},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DukesL10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderH10,
  author    = {Peter S. Fader and
               Bruce G. S. Hardie},
  title     = {Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring
               Heterogeneity},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {85--93},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1080.0482},
  doi       = {10.1287/mksc.1080.0482},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FaderH10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderHS10,
  author    = {Peter S. Fader and
               Bruce G. S. Hardie and
               Jen Shang},
  title     = {Customer-Base Analysis in a Discrete-Time Noncontractual Setting},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {1086--1108},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0580},
  doi       = {10.1287/mksc.1100.0580},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FaderHS10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FayX10,
  author    = {Scott A. Fay and
               Jinhong Xie},
  title     = {The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic
               Selling},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {1040--1057},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0576},
  doi       = {10.1287/mksc.1100.0576},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FayX10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FiebigKLW10,
  author    = {Denzil G. Fiebig and
               Michael P. Keane and
               Jordan Louviere and
               Nada Wasi},
  title     = {The Generalized Multinomial Logit Model: Accounting for Scale and
               Coefficient Heterogeneity},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {3},
  pages     = {393--421},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0508},
  doi       = {10.1287/mksc.1090.0508},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/FiebigKLW10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FoutzJ10,
  author    = {Natasha Zhang Foutz and
               Wolfgang Jank},
  title     = {Research Note - Prerelease Demand Forecasting for Motion Pictures
               Using Functional Shape Analysis of Virtual Stock Markets},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {3},
  pages     = {568--579},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0542},
  doi       = {10.1287/mksc.1090.0542},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FoutzJ10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GhoshS10,
  author    = {Bikram Ghosh and
               Axel Stock},
  title     = {Advertising Effectiveness, Digital Video Recorders, and Product Market
               Competition},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {639--649},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0544},
  doi       = {10.1287/mksc.1090.0544},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GhoshS10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldenbergLMS10,
  author    = {Jacob Goldenberg and
               Barak Libai and
               Eitan Muller and
               Stefan Stremersch},
  title     = {Database Submission - The Evolving Social Network of Marketing Scholars},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {3},
  pages     = {561--567},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0539},
  doi       = {10.1287/mksc.1090.0539},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GoldenbergLMS10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuoI10,
  author    = {Liang Guo and
               Ganesh Iyer},
  title     = {Information Acquisition and Sharing in a Vertical Relationship},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {3},
  pages     = {483--506},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0534},
  doi       = {10.1287/mksc.1090.0534},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GuoI10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Hartmann10,
  author    = {Wesley R. Hartmann},
  title     = {Demand Estimation with Social Interactions and the Implications for
               Targeted Marketing},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {585--601},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0559},
  doi       = {10.1287/mksc.1100.0559},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Hartmann10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HartmannN10,
  author    = {Wesley R. Hartmann and
               Harikesh S. Nair},
  title     = {Retail Competition and the Dynamics of Demand for Tied Goods},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {2},
  pages     = {366--386},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0518},
  doi       = {10.1287/mksc.1090.0518},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HartmannN10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HaruvyL10,
  author    = {Ernan Haruvy and
               Peter T. L. Popkowski Leszczyc},
  title     = {Search and Choice in Online Consumer Auctions},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {1152--1164},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0601},
  doi       = {10.1287/mksc.1100.0601},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HaruvyL10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HaublDD10,
  author    = {Gerald H{\"{a}}ubl and
               Benedict G. C. Dellaert and
               Bas Donkers},
  title     = {Tunnel Vision: Local Behavioral Influences on Consumer Decisions in
               Product Search},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {3},
  pages     = {438--455},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0525},
  doi       = {10.1287/mksc.1090.0525},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HaublDD10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HeerdeSD10,
  author    = {Harald J. van Heerde and
               Shuba Srinivasan and
               Marnik G. Dekimpe},
  title     = {Estimating Cannibalization Rates for Pioneering Innovations},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {1024--1039},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0575},
  doi       = {10.1287/mksc.1100.0575},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/HeerdeSD10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HortacsuN10,
  author    = {Ali Horta{\c{c}}su and
               Eric R. Nielsen},
  title     = {Commentary - Do Bids Equal Values on eBay?},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {994--997},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0593},
  doi       = {10.1287/mksc.1100.0593},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HortacsuN10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HutchinsonZM10,
  author    = {J. Wesley Hutchinson and
               Gal Zauberman and
               Robert Meyer},
  title     = {Commentary - On the Interpretation of Temporal Inflation Parameters
               in Stochastic Models of Judgment and Choice},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {23--31},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0511},
  doi       = {10.1287/mksc.1090.0511},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HutchinsonZM10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HwangBT10,
  author    = {Minha Hwang and
               Bart J. Bronnenberg and
               Raphael Thomadsen},
  title     = {An Empirical Analysis of Assortment Similarities Across {U.S.} Supermarkets},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {5},
  pages     = {858--879},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0564},
  doi       = {10.1287/mksc.1100.0564},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HwangBT10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KatonaS10,
  author    = {Zsolt Katona and
               Miklos Sarvary},
  title     = {The Race for Sponsored Links: Bidding Patterns for Search Advertising},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {2},
  pages     = {199--215},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0517},
  doi       = {10.1287/mksc.1090.0517},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KatonaS10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimAB10,
  author    = {Jun B. Kim and
               Paulo Albuquerque and
               Bart J. Bronnenberg},
  title     = {Online Demand Under Limited Consumer Search},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {1001--1023},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0574},
  doi       = {10.1287/mksc.1100.0574},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KimAB10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KornishL10,
  author    = {Laura J. Kornish and
               Qiuping Li},
  title     = {Optimal Referral Bonuses with Asymmetric Information: Firm-Offered
               and Interpersonal Incentives},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {108--121},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1080.0484},
  doi       = {10.1287/mksc.1080.0484},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KornishL10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovL10,
  author    = {Dmitri Kuksov and
               Yuanfang Lin},
  title     = {Information Provision in a Vertically Differentiated Competitive Marketplace},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {122--138},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0486},
  doi       = {10.1287/mksc.1090.0486},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KuksovL10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovV10,
  author    = {Dmitri Kuksov and
               J. Miguel Villas{-}Boas},
  title     = {When More Alternatives Lead to Less Choice},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {3},
  pages     = {507--524},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0535},
  doi       = {10.1287/mksc.1090.0535},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KuksovV10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovX10,
  author    = {Dmitri Kuksov and
               Ying Xie},
  title     = {Pricing, Frills, and Customer Ratings},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {5},
  pages     = {925--943},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0571},
  doi       = {10.1287/mksc.1100.0571},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KuksovX10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LansBEW10,
  author    = {Ralf van der Lans and
               Gerrit H. van Bruggen and
               Jehoshua Eliashberg and
               Berend Wierenga},
  title     = {A Viral Branching Model for Predicting the Spread of Electronic Word
               of Mouth},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {2},
  pages     = {348--365},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0520},
  doi       = {10.1287/mksc.1090.0520},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LansBEW10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuC10,
  author    = {Yunchuan Liu and
               Tony Haitao Cui},
  title     = {The Length of Product Line in Distribution Channels},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {3},
  pages     = {474--482},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0533},
  doi       = {10.1287/mksc.1090.0533},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuC10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuCZ10,
  author    = {Hongju Liu and
               Pradeep K. Chintagunta and
               Ting Zhu},
  title     = {Complementarities and the Demand for Home Broadband Internet Services},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {701--720},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0551},
  doi       = {10.1287/mksc.1090.0551},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuCZ10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuRLB10,
  author    = {Ying Liu and
               Sudha Ram and
               Robert F. Lusch and
               Michael J. Brusco},
  title     = {Multicriterion Market Segmentation: {A} New Model, Implementation,
               and Evaluation},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {5},
  pages     = {880--894},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0565},
  doi       = {10.1287/mksc.1100.0565},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LiuRLB10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LouviereS10,
  author    = {Jordan Louviere and
               Joffre Swait},
  title     = {Commentary - Discussion of "Alleviating the Constant Stochastic Variance
               Assumption in Decision Research: Theory, Measurement, and Experimental
               Test"},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {18--22},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1080.0474},
  doi       = {10.1287/mksc.1080.0474},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LouviereS10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MehtaCN10,
  author    = {Nitin Mehta and
               Xinlei (Jack) Chen and
               Om Narasimhan},
  title     = {Examining Demand Elasticities in Hanemann's Framework: {A} Theoretical
               and Empirical Analysis},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {3},
  pages     = {422--437},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0524},
  doi       = {10.1287/mksc.1090.0524},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MehtaCN10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MontoyaNJ10,
  author    = {Ricardo Montoya and
               Oded Netzer and
               Kamel Jedidi},
  title     = {Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term
               Profitability},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {5},
  pages     = {909--924},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0570},
  doi       = {10.1287/mksc.1100.0570},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MontoyaNJ10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NamMC10,
  author    = {Sungjoon Nam and
               Puneet Manchanda and
               Pradeep K. Chintagunta},
  title     = {The Effect of Signal Quality and Contiguous Word of Mouth on Customer
               Acquisition for a Video-on-Demand Service},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {690--700},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0550},
  doi       = {10.1287/mksc.1090.0550},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NamMC10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NijsMAHK10,
  author    = {Vincent R. Nijs and
               Kanishka Misra and
               Eric T. Anderson and
               Karsten Hansen and
               Lakshman Krishnamurthi},
  title     = {Channel Pass-Through of Trade Promotions},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {2},
  pages     = {250--267},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0509},
  doi       = {10.1287/mksc.1090.0509},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NijsMAHK10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OestHD10,
  author    = {Rutger D. van Oest and
               Harald J. van Heerde and
               Marnik G. Dekimpe},
  title     = {Return on Roller Coasters: {A} Model to Guide Investments in Theme
               Park Attractions},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {721--737},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0553},
  doi       = {10.1287/mksc.1090.0553},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/OestHD10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Okada10,
  author    = {Erica Mina Okada},
  title     = {Uncertainty, Risk Aversion, and {WTA} vs. {WTP}},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {75--84},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1080.0480},
  doi       = {10.1287/mksc.1080.0480},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Okada10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SalisburyF10,
  author    = {Linda Court Salisbury and
               Fred M. Feinberg},
  title     = {Alleviating the Constant Stochastic Variance Assumption in Decision
               Research: Theory, Measurement, and Experimental Test},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {1--17},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1080.0464},
  doi       = {10.1287/mksc.1080.0464},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SalisburyF10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SalisburyF10a,
  author    = {Linda Court Salisbury and
               Fred M. Feinberg},
  title     = {Rejoinder - Temporal Stochastic Inflation in Choice-Based Research},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {32--39},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0530},
  doi       = {10.1287/mksc.1090.0530},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SalisburyF10a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShinS10,
  author    = {Jiwoong Shin and
               K. Sudhir},
  title     = {A Customer Management Dilemma: When Is It Profitable to Reward One's
               Own Customers?},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {671--689},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0547},
  doi       = {10.1287/mksc.1090.0547},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShinS10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shugan10,
  author    = {Steven M. Shugan},
  title     = {Statement from the Editor Regarding "New Perspectives on Customer
               'Death' Using a Generalization of the Pareto/NBD Model"},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {1165},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0568},
  doi       = {10.1287/mksc.1100.0568},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Shugan10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShulmanCS10,
  author    = {Jeffrey D. Shulman and
               Anne T. Coughlan and
               R. Canan Savaskan},
  title     = {Optimal Reverse Channel Structure for Consumer Product Returns},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {1071--1085},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0578},
  doi       = {10.1287/mksc.1100.0578},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShulmanCS10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SpannZH10,
  author    = {Martin Spann and
               Robert Zeithammer and
               Gerald H{\"{a}}ubl},
  title     = {Optimal Reverse-Pricing Mechanisms},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {1058--1070},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0577},
  doi       = {10.1287/mksc.1100.0577},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SpannZH10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SrinivasanW10,
  author    = {Kannan Srinivasan and
               Xin Wang},
  title     = {Commentary - Bidders' Experience and Learning in Online Auctions:
               Issues and Implications},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {988--993},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0581},
  doi       = {10.1287/mksc.1100.0581},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SrinivasanW10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SriramCA10,
  author    = {S. Sriram and
               Pradeep K. Chintagunta and
               Manoj K. Agarwal},
  title     = {Investigating Consumer Purchase Behavior in Related Technology Product
               Categories},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {2},
  pages     = {291--314},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0506},
  doi       = {10.1287/mksc.1090.0506},
  timestamp = {Fri, 12 Jun 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SriramCA10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TeixeiraWP10,
  author    = {Thales S. Teixeira and
               Michel Wedel and
               Rik Pieters},
  title     = {Moment-to-Moment Optimal Branding in {TV} Commercials: Preventing
               Avoidance by Pulsing},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {5},
  pages     = {783--804},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0567},
  doi       = {10.1287/mksc.1100.0567},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/TeixeiraWP10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ThomasSK10,
  author    = {Manoj A. Thomas and
               Daniel H. Simon and
               Vrinda Kadiyali},
  title     = {The Price Precision Effect: Evidence from Laboratory and Market Data},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {1},
  pages     = {175--190},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0512},
  doi       = {10.1287/mksc.1090.0512},
  timestamp = {Fri, 29 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ThomasSK10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TuckerZ10,
  author    = {Catherine Tucker and
               Juanjuan Zhang},
  title     = {Growing Two-Sided Networks by Advertising the User Base: {A} Field
               Experiment},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {5},
  pages     = {805--814},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0560},
  doi       = {10.1287/mksc.1100.0560},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/TuckerZ10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangKJ10,
  author    = {Qiong Wang and
               Ujwal Kayande and
               Sandy D. Jap},
  title     = {The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier
               Exchange},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {1109--1124},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0582},
  doi       = {10.1287/mksc.1100.0582},
  timestamp = {Tue, 29 Dec 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/WangKJ10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WilesJML10,
  author    = {Michael A. Wiles and
               Shailendra P. Jain and
               Saurabh Mishra and
               Charles Lindsey},
  title     = {Stock Market Response to Regulatory Reports of Deceptive Advertising:
               The Moderating Effect of Omission Bias and Firm Reputation},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {5},
  pages     = {828--845},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0562},
  doi       = {10.1287/mksc.1100.0562},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WilesJML10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangG10,
  author    = {Sha Yang and
               Anindya Ghose},
  title     = {Analyzing the Relationship Between Organic and Sponsored Search Advertising:
               Positive, Negative, or Zero Interdependence?},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {4},
  pages     = {602--623},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0552},
  doi       = {10.1287/mksc.1090.0552},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YangG10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangZD10,
  author    = {Sha Yang and
               Yi Zhao and
               Ravi Dhar},
  title     = {Modeling the Underreporting Bias in Panel Survey Data},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {3},
  pages     = {525--539},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0536},
  doi       = {10.1287/mksc.1090.0536},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YangZD10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YinRGA10,
  author    = {Shuya Yin and
               Saibal Ray and
               Haresh Gurnani and
               Animesh Animesh},
  title     = {Durable Products with Multiple Used Goods Markets: Product Upgrade
               and Retail Pricing Implications},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {3},
  pages     = {540--560},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0545},
  doi       = {10.1287/mksc.1090.0545},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YinRGA10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZeithammerA10,
  author    = {Robert Zeithammer and
               Christopher Adams},
  title     = {The Sealed-Bid Abstraction in Online Auctions},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {964--987},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0561},
  doi       = {10.1287/mksc.1100.0561},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZeithammerA10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZeithammerA10a,
  author    = {Robert Zeithammer and
               Christopher Adams},
  title     = {Rejoinder - Causes and Implications of Some Bidders Not Conforming
               to the Sealed-Bid Abstraction},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {998--1000},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0597},
  doi       = {10.1287/mksc.1100.0597},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZeithammerA10a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Zhang10,
  author    = {Juanjuan Zhang},
  title     = {The Sound of Silence: Observational Learning in the {U.S.} Kidney
               Market},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {2},
  pages     = {315--335},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1090.0500},
  doi       = {10.1287/mksc.1090.0500},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Zhang10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhouZ10,
  author    = {Zach Zhizhong Zhou and
               Kevin Xiaoguo Zhu},
  title     = {The Effects of Information Transparency on Suppliers, Manufacturers,
               and Consumers in Online Markets},
  journal   = {Mark. Sci.},
  volume    = {29},
  number    = {6},
  pages     = {1125--1137},
  year      = {2010},
  url       = {https://doi.org/10.1287/mksc.1100.0585},
  doi       = {10.1287/mksc.1100.0585},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ZhouZ10.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Abe09,
  author    = {Makoto Abe},
  title     = {"Counting Your Customers" One by One: {A} Hierarchical Bayes Extension
               to the Pareto/NBD Model},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {541--553},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0502},
  doi       = {10.1287/mksc.1090.0502},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Abe09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AilawadiH09,
  author    = {Kusum L. Ailawadi and
               Bari A. Harlam},
  title     = {Findings - Retailer Promotion Pass-Through: {A} Measure, Its Magnitude,
               and Its Determinants},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {782--791},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0447},
  doi       = {10.1287/mksc.1080.0447},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AilawadiH09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AlbuquerqueB09,
  author    = {Paulo Albuquerque and
               Bart J. Bronnenberg},
  title     = {Estimating Demand Heterogeneity Using Aggregated Data: An Application
               to the Frozen Pizza Category},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {356--372},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0403},
  doi       = {10.1287/mksc.1080.0403},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AlbuquerqueB09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossH09,
  author    = {Wilfred Amaldoss and
               Chuan He},
  title     = {Direct-to-Consumer Advertising of Prescription Drugs: {A} Strategic
               Analysis},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {472--487},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0411},
  doi       = {10.1287/mksc.1080.0411},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AmaldossH09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AndersonHS09,
  author    = {Eric T. Anderson and
               Karsten Hansen and
               Duncan Simester},
  title     = {The Option Value of Returns: Theory and Empirical Evidence},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {405--423},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0430},
  doi       = {10.1287/mksc.1080.0430},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AndersonHS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BalachanderS09,
  author    = {Subramanian Balachander and
               Axel Stock},
  title     = {Limited Edition Products: When and When Not to Offer Them},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {336--355},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0401},
  doi       = {10.1287/mksc.1080.0401},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BalachanderS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BasuV09,
  author    = {Amiya Basu and
               Padmal Vitharana},
  title     = {Research Note - Impact of Customer Knowledge Heterogeneity on Bundling
               Strategy},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {792--801},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0445},
  doi       = {10.1287/mksc.1080.0445},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BasuV09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BhaskaranG09,
  author    = {Sreekumar R. Bhaskaran and
               Stephen M. Gilbert},
  title     = {Implications of Channel Structure for Leasing or Selling Durable Goods},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {918--934},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0458},
  doi       = {10.1287/mksc.1080.0458},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BhaskaranG09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BonfrerD09,
  author    = {Andr{\'{e}} Bonfrer and
               Xavier Dr{\`{e}}ze},
  title     = {Real-Time Evaluation of E-mail Campaign Performance},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {251--263},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0393},
  doi       = {10.1287/mksc.1080.0393},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BonfrerD09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow09,
  author    = {Eric T. Bradlow},
  title     = {Editorial - Marketing Science and the Financial Crisis},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {201},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0488},
  doi       = {10.1287/mksc.1090.0488},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Bradlow09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow09a,
  author    = {Eric T. Bradlow},
  title     = {Statement from the Editor Regarding "'Counting Your Customers' One
               by One: {A} Hierarchical Bayes Extension to the Pareto/NBD Model"},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {554},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0383},
  doi       = {10.1287/mksc.1080.0383},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Bradlow09a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow09b,
  author    = {Eric T. Bradlow},
  title     = {Editorial - Does Everything \emph{Not} Being Resolved Equal Nothing
               Gained? Bringing in the Wisdom of the Academic Crowd},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {809},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0537},
  doi       = {10.1287/mksc.1090.0537},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Bradlow09b.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BradlowC09,
  author    = {Eric T. Bradlow and
               Anne T. Coughlan},
  title     = {Editorial - Analytical Transparency},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {403--404},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0504},
  doi       = {10.1287/mksc.1090.0504},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BradlowC09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaldieraroC09,
  author    = {Fabio Caldieraro and
               Anne T. Coughlan},
  title     = {Optimal Sales Force Diversification and Group Incentive Payments},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {6},
  pages     = {1009--1026},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0493},
  doi       = {10.1287/mksc.1090.0493},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CaldieraroC09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenGY09,
  author    = {Rachel R. Chen and
               Eitan Gerstner and
               Yinghui (Catherine) Yang},
  title     = {Research Note - Should Captive Sardines Be Compensated? Serving Customers
               in a Confined Zone},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {599--608},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0428},
  doi       = {10.1287/mksc.1080.0428},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChenGY09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenJRZ09,
  author    = {Yuxin Chen and
               Yogesh V. Joshi and
               Jagmohan S. Raju and
               Z. John Zhang},
  title     = {A Theory of Combative Advertising},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {1--19},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0385},
  doi       = {10.1287/mksc.1080.0385},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChenJRZ09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenSS09,
  author    = {Tao Chen and
               Baohong Sun and
               Vishal Singh},
  title     = {An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent
               Pricing Shift},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {740--758},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0446},
  doi       = {10.1287/mksc.1080.0446},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChenSS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChuC09,
  author    = {Junhong Chu and
               Pradeep Chintagunta},
  title     = {Quantifying the Economic Value of Warranties in the {U.S.} Server
               Market},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {99--121},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0380},
  doi       = {10.1287/mksc.1080.0380},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChuC09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChungRW09,
  author    = {Tuck Siong Chung and
               Roland T. Rust and
               Michel Wedel},
  title     = {My Mobile Music: An Adaptive Personalization System for Digital Audio
               Players},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {52--68},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0371},
  doi       = {10.1287/mksc.1080.0371},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChungRW09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CoughlanS09,
  author    = {Anne T. Coughlan and
               Greg Shaffer},
  title     = {Research Note - Price-Matching Guarantees, Retail Competition, and
               Product-Line Assortment},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {580--588},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0404},
  doi       = {10.1287/mksc.1080.0404},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CoughlanS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DuXS09,
  author    = {Jie Du and
               Lili Xie and
               Stephan Schroeder},
  title     = {Practice Prize Paper - {PIN} Optimal Distribution of Auction Vehicles
               System: Applying Price Forecasting, Elasticity Estimation, and Genetic
               Algorithms to Used-Vehicle Distribution},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {637--644},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0470},
  doi       = {10.1287/mksc.1080.0470},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DuXS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DukesGS09,
  author    = {Anthony J. Dukes and
               Tansev Geylani and
               Kannan Srinivasan},
  title     = {Strategic Assortment Reduction by a Dominant Retailer},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {309--319},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0399},
  doi       = {10.1287/mksc.1080.0399},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DukesGS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderW09,
  author    = {Peter S. Fader and
               Russell S. Winer},
  title     = {Call for Papers - Special Issue of \emph{Marketing Science} on User-Generated
               Content {(UGC):} Deadline: January 15, 2010},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {615},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0503},
  doi       = {10.1287/mksc.1090.0503},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FaderW09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderW09a,
  author    = {Peter S. Fader and
               Russell S. Winer},
  title     = {Call for Papers - Special Issue of \emph{Marketing Science} on User-Generated
               Content {(UGC):} Deadline: January 15, 2010},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {807},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0522},
  doi       = {10.1287/mksc.1090.0522},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FaderW09a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderW09b,
  author    = {Peter S. Fader and
               Russell S. Winer},
  title     = {Call for Papers - Special Issue of \emph{Marketing Science} on User-Generated
               Content {(UGC):} Deadline: January 15, 2010},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {1007},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0527},
  doi       = {10.1287/mksc.1090.0527},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FaderW09b.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderW09c,
  author    = {Peter S. Fader and
               Russell S. Winer},
  title     = {Call for Papers - Special Issue of \emph{Marketing Science} on User-Generated
               Content {(UGC):} Deadline: January 15, 2010},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {6},
  pages     = {1167},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0543},
  doi       = {10.1287/mksc.1090.0543},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FaderW09c.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FornellMM09,
  author    = {Claes Fornell and
               Sunil Mithas and
               Forrest V. Morgeson III},
  title     = {Commentary - The Economic and Statistical Significance of Stock Returns
               on Customer Satisfaction},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {820--825},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0505},
  doi       = {10.1287/mksc.1090.0505},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FornellMM09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FoxPS09,
  author    = {Edward J. Fox and
               Steven Postrel and
               John H. Semple},
  title     = {Optimal Category Pricing with Endogenous Store Traffic},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {709--720},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0442},
  doi       = {10.1287/mksc.1080.0442},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FoxPS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GauriPT09,
  author    = {Dinesh K. Gauri and
               Janos Gabor Pauler and
               Minakshi Trivedi},
  title     = {Benchmarking Performance in Retail Chains: An Integrated Approach},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {502--515},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0421},
  doi       = {10.1287/mksc.1080.0421},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GauriPT09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gelman09,
  author    = {Andrew Gelman},
  title     = {Commentary - Discussion of the Article "Website Morphing"},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {226},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0476},
  doi       = {10.1287/mksc.1080.0476},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Gelman09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GilH09,
  author    = {Ricard Gil and
               Wesley R. Hartmann},
  title     = {Empirical Analysis of Metering Price Discrimination: Evidence from
               Concession Sales at Movie Theaters},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {6},
  pages     = {1046--1062},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0494},
  doi       = {10.1287/mksc.1090.0494},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GilH09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gilpatric09,
  author    = {Scott M. Gilpatric},
  title     = {Slippage in Rebate Programs and Present-Biased Preferences},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {229--238},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0391},
  doi       = {10.1287/mksc.1080.0391},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Gilpatric09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gittins09,
  author    = {John C. Gittins},
  title     = {Commentary - Discussion on "Website Morphing" by Hauser, Urban, Liberali,
               and Braun},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {225},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0475},
  doi       = {10.1287/mksc.1080.0475},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Gittins09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GodesM09,
  author    = {David Godes and
               Dina Mayzlin},
  title     = {Firm-Created Word-of-Mouth Communication: Evidence from a Field Test},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {721--739},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0444},
  doi       = {10.1287/mksc.1080.0444},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GodesM09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GodesOS09,
  author    = {David Godes and
               Elie Ofek and
               Miklos Sarvary},
  title     = {Content vs. Advertising: The Impact of Competition on Media Firm Strategy},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {20--35},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0390},
  doi       = {10.1287/mksc.1080.0390},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GodesOS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldenbergLS09,
  author    = {Jacob Goldenberg and
               Oded Lowengart and
               Daniel Shapira},
  title     = {Zooming In: Self-Emergence of Movements in New Product Growth},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {274--292},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0395},
  doi       = {10.1287/mksc.1080.0395},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GoldenbergLS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GolderSM09,
  author    = {Peter N. Golder and
               Rachel Shacham and
               Debanjan Mitra},
  title     = {Findings - Innovations' Origins: When, By Whom, and How Are Radical
               Innovations Developed?},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {166--179},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0384},
  doi       = {10.1287/mksc.1080.0384},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GolderSM09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldfarbLM09,
  author    = {Avi Goldfarb and
               Qiang Lu and
               Sridhar Moorthy},
  title     = {Measuring Brand Value in an Equilibrium Framework},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {69--86},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0376},
  doi       = {10.1287/mksc.1080.0376},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GoldfarbLM09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gordon09,
  author    = {Brett R. Gordon},
  title     = {A Dynamic Model of Consumer Replacement Cycles in the {PC} Processor
               Industry},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {846--867},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0448},
  doi       = {10.1287/mksc.1080.0448},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Gordon09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Guo09,
  author    = {Liang Guo},
  title     = {The Benefits of Downstream Information Acquisition},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {457--471},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0408},
  doi       = {10.1287/mksc.1080.0408},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Guo09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Guo09a,
  author    = {Liang Guo},
  title     = {Service Cancellation and Competitive Refund Policy},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {901--917},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0457},
  doi       = {10.1287/mksc.1080.0457},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Guo09a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuoZ09,
  author    = {Liang Guo and
               Ying Zhao},
  title     = {Voluntary Quality Disclosure and Market Interaction},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {488--501},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0418},
  doi       = {10.1287/mksc.1080.0418},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GuoZ09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HansenS09,
  author    = {Karsten Hansen and
               Vishal Singh},
  title     = {Market Structure Across Retail Formats},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {656--673},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0432},
  doi       = {10.1287/mksc.1080.0432},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HansenS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HauserULB09,
  author    = {John R. Hauser and
               Glen L. Urban and
               Guilherme Liberali and
               Michael Braun},
  title     = {Website Morphing},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {202--223},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0459},
  doi       = {10.1287/mksc.1080.0459},
  timestamp = {Tue, 25 Aug 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HauserULB09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HauserULB09a,
  author    = {John R. Hauser and
               Glen L. Urban and
               Guilherme Liberali and
               Michael Braun},
  title     = {Rejoinder - Response to Comments on "Website Morphing"},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {227--228},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0485},
  doi       = {10.1287/mksc.1080.0485},
  timestamp = {Wed, 26 Aug 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HauserULB09a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Horverak09,
  author    = {{\O}yvind Horverak},
  title     = {Research Note - Wine Journalism - Marketing or Consumers' Guide?},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {573--579},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0489},
  doi       = {10.1287/mksc.1090.0489},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Horverak09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuiFB09,
  author    = {Sam K. Hui and
               Peter S. Fader and
               Eric T. Bradlow},
  title     = {Path Data in Marketing: An Integrative Framework and Prospectus for
               Model Building},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {320--335},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0400},
  doi       = {10.1287/mksc.1080.0400},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuiFB09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuiFB09a,
  author    = {Sam K. Hui and
               Peter S. Fader and
               Eric T. Bradlow},
  title     = {Research Note - The Traveling Salesman Goes Shopping: The Systematic
               Deviations of Grocery Paths from {TSP} Optimality},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {566--572},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0402},
  doi       = {10.1287/mksc.1080.0402},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuiFB09a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IshibashiM09,
  author    = {Ikuo Ishibashi and
               Noriaki Matsushima},
  title     = {The Existence of Low-End Firms May Help High-End Firms},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {136--147},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0388},
  doi       = {10.1287/mksc.1080.0388},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IshibashiM09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IttnerLT09,
  author    = {Christopher Ittner and
               David Larcker and
               Daniel Taylor},
  title     = {Commentary - The Stock Market's Pricing of Customer Satisfaction},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {826--835},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0526},
  doi       = {10.1287/mksc.1090.0526},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/IttnerLT09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JacobsonM09,
  author    = {Robert Jacobson and
               Natalie Mizik},
  title     = {The Financial Markets and Customer Satisfaction: Reexamining Possible
               Financial Market Mispricing of Customer Satisfaction},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {810--819},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0495},
  doi       = {10.1287/mksc.1090.0495},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JacobsonM09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JacobsonM09a,
  author    = {Robert Jacobson and
               Natalie Mizik},
  title     = {Rejoinder - Customer Satisfaction-Based Mispricing: Issues and Misconceptions},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {836--845},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0531},
  doi       = {10.1287/mksc.1090.0531},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JacobsonM09a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jain09,
  author    = {Sanjay Jain},
  title     = {Self-Control and Optimal Goals: {A} Theoretical Analysis},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {6},
  pages     = {1027--1045},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0492},
  doi       = {10.1287/mksc.1090.0492},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Jain09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JanssenN09,
  author    = {Maarten C. W. Janssen and
               Marielle C. Non},
  title     = {Going Where the Ad Leads You: On High Advertised Prices and Searching
               Where to Buy},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {87--98},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0377},
  doi       = {10.1287/mksc.1080.0377},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JanssenN09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JongSV09,
  author    = {Martijn G. de Jong and
               Jan{-}Benedict E. M. Steenkamp and
               Bernard P. Veldkamp},
  title     = {A Model for the Construction of Country-Specific Yet Internationally
               Comparable Short-Form Marketing Scales},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {674--689},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0439},
  doi       = {10.1287/mksc.1080.0439},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JongSV09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JoshiH09,
  author    = {Amit M. Joshi and
               Dominique M. Hanssens},
  title     = {Movie Advertising and the Stock Market Valuation of Studios: {A} Case
               of "Great Expectations?"},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {239--250},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0392},
  doi       = {10.1287/mksc.1080.0392},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JoshiH09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KannanPJ09,
  author    = {P. K. Kannan and
               Barbara Kline Pope and
               Sanjay Jain},
  title     = {Practice Prize Winner - Pricing Digital Content Product Lines: {A}
               Model and Application for the National Academies Press},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {620--636},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0481},
  doi       = {10.1287/mksc.1080.0481},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KannanPJ09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KhanLS09,
  author    = {Romana Khan and
               Michael Lewis and
               Vishal Singh},
  title     = {Dynamic Customer Management and the Value of One-to-One Marketing},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {6},
  pages     = {1063--1079},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0497},
  doi       = {10.1287/mksc.1090.0497},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KhanLS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KindNS09,
  author    = {Hans Jarle Kind and
               Tore Nilssen and
               Lars S{\o}rgard},
  title     = {Business Models for Media Firms: Does Competition Matter for How They
               Raise Revenue?},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {6},
  pages     = {1112--1128},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0514},
  doi       = {10.1287/mksc.1090.0514},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KindNS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarFGV09,
  author    = {V. Kumar and
               Jia Fan and
               Rohit Gulati and
               P. Venkat},
  title     = {Practice Prize Paper - Marketing-Mix Recommendations to Manage Value
               Growth at P{\&}G Asia-Pacific},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {645--655},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0477},
  doi       = {10.1287/mksc.1080.0477},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KumarFGV09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LansCCLSHBBDFMRS09,
  author    = {Ralf van der Lans and
               Joseph A. Cote and
               Catherine A. Cole and
               Siew Meng Leong and
               Ale Smidts and
               Pamela W. Henderson and
               Christian Bluemelhuber and
               Paul A. Bottomley and
               John R. Doyle and
               Alexander Fedorikhin and
               Moorthy Janakiraman and
               B. Ramaseshan and
               Bernd H. Schmitt},
  title     = {Cross-National Logo Evaluation Analysis: An Individual-Level Approach},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {968--985},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0462},
  doi       = {10.1287/mksc.1080.0462},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/LansCCLSHBBDFMRS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LaugaO09,
  author    = {Dominique Oli{\'{e}} Lauga and
               Elie Ofek},
  title     = {Market Research and Innovation Strategy in a Duopoly},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {373--396},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0409},
  doi       = {10.1287/mksc.1080.0409},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LaugaO09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Lim09,
  author    = {Wei Shi Lim},
  title     = {Overselling in a Competitive Environment: Boon or Bane?},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {6},
  pages     = {1129--1143},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0519},
  doi       = {10.1287/mksc.1090.0519},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Lim09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Luo09,
  author    = {Xueming Luo},
  title     = {Quantifying the Long-Term Impact of Negative Word of Mouth on Cash
               Flows and Stock Prices},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {148--165},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0389},
  doi       = {10.1287/mksc.1080.0389},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Luo09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MaciejovskyBA09,
  author    = {Boris Maciejovsky and
               David V. Budescu and
               Dan Ariely},
  title     = {Research Note - The Researcher as a Consumer of Scientific Publications:
               How Do Name-Ordering Conventions Affect Inferences About Contribution
               Credits?},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {589--598},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0406},
  doi       = {10.1287/mksc.1080.0406},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MaciejovskyBA09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MusalemJ09,
  author    = {Andr{\'{e}}s Musalem and
               Yogesh V. Joshi},
  title     = {Research Note - How Much Should You Invest in Each Customer Relationship?
               {A} Competitive Strategic Approach},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {555--565},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0424},
  doi       = {10.1287/mksc.1080.0424},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/MusalemJ09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarayananM09,
  author    = {Sridhar Narayanan and
               Puneet Manchanda},
  title     = {Heterogeneous Learning and the Targeting of Marketing Communication
               for New Products},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {424--441},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0410},
  doi       = {10.1287/mksc.1080.0410},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NarayananM09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Orhun09,
  author    = {A. Yesim Orhun},
  title     = {Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent
               Preferences},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {868--886},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0449},
  doi       = {10.1287/mksc.1080.0449},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Orhun09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RaoNJ09,
  author    = {Raghunath Singh Rao and
               Om Narasimhan and
               George John},
  title     = {Understanding the Role of Trade-Ins in Durable Goods Markets: Theory
               and Evidence},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {950--967},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0461},
  doi       = {10.1287/mksc.1080.0461},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RaoNJ09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RobertsL09,
  author    = {John H. Roberts and
               Gary L. Lilien},
  title     = {2007 {ISMS} Practice Prize Competition - Special Section Introduction},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {617--619},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0478},
  doi       = {10.1287/mksc.1080.0478},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RobertsL09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SeetharamanC09,
  author    = {P. B. Seetharaman and
               Hai Che},
  title     = {Price Competition in Markets with Consumer Variety Seeking},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {516--525},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0434},
  doi       = {10.1287/mksc.1080.0434},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/SeetharamanC09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SeogH09,
  author    = {S. Hun Seog and
               Yong J. Hyun},
  title     = {Financing as a Marketing Strategy},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {526--540},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0423},
  doi       = {10.1287/mksc.1080.0423},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SeogH09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sethuraman09,
  author    = {Raj Sethuraman},
  title     = {Assessing the External Validity of Analytical Results from National
               Brand and Store Brand Competition Models},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {759--781},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0455},
  doi       = {10.1287/mksc.1080.0455},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Sethuraman09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShafferZ09,
  author    = {Greg Shaffer and
               Florian Zettelmeyer},
  title     = {Comparative Advertising and In-Store Displays},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {6},
  pages     = {1144--1156},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0521},
  doi       = {10.1287/mksc.1090.0521},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShafferZ09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shugan09,
  author    = {Steven M. Shugan},
  title     = {Commentary - Relevancy Is Robust Prediction, Not Alleged Realism},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {991--998},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0467},
  doi       = {10.1287/mksc.1080.0467},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Shugan09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shugan09a,
  author    = {Steven M. Shugan},
  title     = {Rejoinder - Think Theory Testing, Not Realism},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {1001},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0496},
  doi       = {10.1287/mksc.1090.0496},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Shugan09a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoodJT09,
  author    = {Ashish Sood and
               Gareth M. James and
               Gerard J. Tellis},
  title     = {Functional Regression: {A} New Model for Predicting Market Penetration
               of New Products},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {36--51},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0382},
  doi       = {10.1287/mksc.1080.0382},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/SoodJT09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoodT09,
  author    = {Ashish Sood and
               Gerard J. Tellis},
  title     = {Do Innovations Really Pay Off? Total Stock Market Returns to Innovation},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {3},
  pages     = {442--456},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0407},
  doi       = {10.1287/mksc.1080.0407},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/SoodT09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/StremerschL09,
  author    = {Stefan Stremersch and
               Aur{\'{e}}lie Lemmens},
  title     = {Sales Growth of New Pharmaceuticals Across the Globe: The Role of
               Regulatory Regimes},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {4},
  pages     = {690--708},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0440},
  doi       = {10.1287/mksc.1080.0440},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/StremerschL09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SubramaniamG09,
  author    = {Ramanathan Subramaniam and
               Esther Gal{-}Or},
  title     = {Research Note - Quantity Discounts in Differentiated Consumer Product
               Markets},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {180--192},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0381},
  doi       = {10.1287/mksc.1080.0381},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SubramaniamG09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SubramaniamV09,
  author    = {Ramanathan Subramaniam and
               R. Venkatesh},
  title     = {Optimal Bundling Strategies in Multiobject Auctions of Complements
               or Substitutes},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {264--273},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0394},
  doi       = {10.1287/mksc.1080.0394},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SubramaniamV09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Tsang09,
  author    = {Eric W. K. Tsang},
  title     = {Commentary - Assumptions, Explanation, and Prediction in Marketing
               Science: "It's the Findings, Stupid, Not the Assumptions"},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {986--990},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0463},
  doi       = {10.1287/mksc.1080.0463},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Tsang09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Tsang09a,
  author    = {Eric W. K. Tsang},
  title     = {Rejoinder - Robust Prediction and Unrealistic Assumptions},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {999--1000},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0468},
  doi       = {10.1287/mksc.1080.0468},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Tsang09a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Varian09,
  author    = {Hal R. Varian},
  title     = {Commentary - Discussion of "Website Morphing"},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {224},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0471},
  doi       = {10.1287/mksc.1080.0471},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Varian09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WilburZ09,
  author    = {Kenneth C. Wilbur and
               Yi Zhu},
  title     = {Click Fraud},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {2},
  pages     = {293--308},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0397},
  doi       = {10.1287/mksc.1080.0397},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WilburZ09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WuCW09,
  author    = {Chi{-}Cheng Wu and
               Ying{-}Ju Chen and
               Chih{-}Jen Wang},
  title     = {Is Persuasive Advertising Always Combative in a Distribution Channel?},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {6},
  pages     = {1157--1163},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0528},
  doi       = {10.1287/mksc.1090.0528},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/WuCW09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XiaR09,
  author    = {Nan Xia and
               Sampath Rajagopalan},
  title     = {Standard vs. Custom Products: Variety, Lead Time, and Price Competition},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {887--900},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0456},
  doi       = {10.1287/mksc.1080.0456},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/XiaR09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangS09,
  author    = {Xiaojing Yang and
               Robert E. Smith},
  title     = {Beyond Attention Effects: Modeling the Persuasive and Emotional Effects
               of Advertising Creativity},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {5},
  pages     = {935--949},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0460},
  doi       = {10.1287/mksc.1080.0460},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YangS09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangSG09,
  author    = {Yupin Yang and
               Mengze Shi and
               Avi Goldfarb},
  title     = {Estimating the Value of Brand Alliances in Professional Team Sports},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {6},
  pages     = {1095--1111},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0513},
  doi       = {10.1287/mksc.1090.0513},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YangSG09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YuGV09,
  author    = {Jie Yu and
               Peter Goos and
               Martina Vandebroek},
  title     = {Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {1},
  pages     = {122--135},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1080.0386},
  doi       = {10.1287/mksc.1080.0386},
  timestamp = {Tue, 29 Dec 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/YuGV09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Zhang09,
  author    = {Xubing Zhang},
  title     = {Retailers' Multichannel and Price Advertising Strategies},
  journal   = {Mark. Sci.},
  volume    = {28},
  number    = {6},
  pages     = {1080--1094},
  year      = {2009},
  url       = {https://doi.org/10.1287/mksc.1090.0499},
  doi       = {10.1287/mksc.1090.0499},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Zhang09.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossBP08,
  author    = {Wilfred Amaldoss and
               James R. Bettman and
               John W. Payne},
  title     = {Findings - Biased but Efficient: An Investigation of Coordination
               Facilitated by Asymmetric Dominance},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {903--921},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0352},
  doi       = {10.1287/mksc.1070.0352},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AmaldossBP08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossJ08,
  author    = {Wilfred Amaldoss and
               Sanjay Jain},
  title     = {Research Note - Trading Up: {A} Strategic Analysis of Reference Group
               Effects},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {932--942},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0350},
  doi       = {10.1287/mksc.1070.0350},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AmaldossJ08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmirAC08,
  author    = {On Amir and
               Dan Ariely and
               Ziv Carmon},
  title     = {The Dissociation Between Monetary Assessment and Predicted Utility},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {1055--1064},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0364},
  doi       = {10.1287/mksc.1080.0364},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AmirAC08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Anderson08,
  author    = {Erin Anderson},
  title     = {The Salesperson as Outside Agent or Employee: {A} Transaction Cost
               Analysis},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {70--84},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0333},
  doi       = {10.1287/mksc.1070.0333},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Anderson08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AndersonS08,
  author    = {Eric T. Anderson and
               Duncan Simester},
  title     = {Research Note - Does Demand Fall When Customers Perceive That Prices
               Are Unfair? The Case of Premium Pricing for Large Sizes},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {492--500},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0323},
  doi       = {10.1287/mksc.1070.0323},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AndersonS08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AribargA08,
  author    = {Anocha Aribarg and
               Neeraj Arora},
  title     = {Research Note - Interbrand Variant Overlap: Impact on Brand Preference
               and Portfolio Profit},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {474--491},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1060.0262},
  doi       = {10.1287/mksc.1060.0262},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AribargA08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AtamanMH08,
  author    = {Mehmet Berk Ataman and
               Carl F. Mela and
               Harald J. van Heerde},
  title     = {Building Brands},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {1036--1054},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0358},
  doi       = {10.1287/mksc.1080.0358},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AtamanMH08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BertiniW08,
  author    = {Marco Bertini and
               Luc Wathieu},
  title     = {Research Note - Attention Arousal Through Price Partitioning},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {2},
  pages     = {236--246},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0295},
  doi       = {10.1287/mksc.1070.0295},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BertiniW08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BouldingC08,
  author    = {William Boulding and
               Markus Christen},
  title     = {Disentangling Pioneering Cost Advantages and Disadvantages},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {699--716},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0324},
  doi       = {10.1287/mksc.1070.0324},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BouldingC08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow08,
  author    = {Eric T. Bradlow},
  title     = {Editorial - Enticing and Publishing the Home Run Paper},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {4--6},
  year      = {2008},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Bradlow08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow08a,
  author    = {Eric T. Bradlow},
  title     = {Editorial - The Scientific Process at Its Best},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {323},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0387},
  doi       = {10.1287/mksc.1080.0387},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Bradlow08a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow08b,
  author    = {Eric T. Bradlow},
  title     = {Editorial - Maximizing Impact via Database Submissions},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {541},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0453},
  doi       = {10.1287/mksc.1080.0453},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Bradlow08b.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BronnenbergKM08,
  author    = {Bart J. Bronnenberg and
               Michael W. Kruger and
               Carl F. Mela},
  title     = {Database Paper - The {IRI} Marketing Data Set},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {745--748},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0450},
  doi       = {10.1287/mksc.1080.0450},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BronnenbergKM08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bruce08,
  author    = {Norris I. Bruce},
  title     = {Pooling and Dynamic Forgetting Effects in Multitheme Advertising:
               Tracking the Advertising Sales Relationship with Particle Filters},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {659--673},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0317},
  doi       = {10.1287/mksc.1070.0317},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Bruce08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BrunoV08,
  author    = {Hern{\'{a}}n A. Bruno and
               Naufel J. Vilcassim},
  title     = {Research Note - Structural Demand Estimation with Varying Product
               Availability},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {1126--1131},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0366},
  doi       = {10.1287/mksc.1080.0366},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/BrunoV08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BruynLHL08,
  author    = {Arnaud De Bruyn and
               John C. Liechty and
               Eelko K. R. E. Huizingh and
               Gary L. Lilien},
  title     = {Offering Online Recommendations with Minimum Customer Input Through
               Conjoint-Based Decision Aids},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {443--460},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0306},
  doi       = {10.1287/mksc.1070.0306},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/BruynLHL08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CachonTX08,
  author    = {G{\'{e}}rard P. Cachon and
               Christian Terwiesch and
               Yi Xu},
  title     = {On the Effects of Consumer Search and Firm Entry in a Multiproduct
               Competitive Market},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {461--473},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0304},
  doi       = {10.1287/mksc.1070.0304},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CachonTX08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChandrasekaranT08,
  author    = {Deepa Chandrasekaran and
               Gerard J. Tellis},
  title     = {Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {844--860},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0329},
  doi       = {10.1287/mksc.1070.0329},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChandrasekaranT08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenJN08,
  author    = {Xinlei (Jack) Chen and
               George John and
               Om Narasimhan},
  title     = {Assessing the Consequences of a Channel Switch},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {398--416},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0311},
  doi       = {10.1287/mksc.1070.0311},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChenJN08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChienC08,
  author    = {Hung{-}Ken Chien and
               C. Y. Cyrus Chu},
  title     = {Sale or Lease? Durable-Goods Monopoly with Network Effects},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {1012--1019},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0356},
  doi       = {10.1287/mksc.1070.0356},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChienC08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChuCC08,
  author    = {Junhong Chu and
               Pradeep Chintagunta and
               Javier Cebollada},
  title     = {Research Note - {A} Comparison of Within-Household Price Sensitivity
               Across Online and Offline Channels},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {2},
  pages     = {283--299},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0288},
  doi       = {10.1287/mksc.1070.0288},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ChuCC08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CuiRZ08,
  author    = {Tony Haitao Cui and
               Jagmohan S. Raju and
               Z. John Zhang},
  title     = {A Price Discrimination Model of Trade Promotions},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {779--795},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0314},
  doi       = {10.1287/mksc.1070.0314},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/CuiRZ08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeG08,
  author    = {Jean{-}Pierre Dub{\'{e}} and
               Sachin Gupta},
  title     = {Cross-Brand Pass-Through in Supermarket Pricing},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {324--333},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0373},
  doi       = {10.1287/mksc.1080.0373},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DubeG08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeHRV08,
  author    = {Jean{-}Pierre Dub{\'{e}} and
               G{\"{u}}nter J. Hitsch and
               Peter E. Rossi and
               Maria Ana Vitorino},
  title     = {Category Pricing with State-Dependent Utility},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {417--429},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0305},
  doi       = {10.1287/mksc.1070.0305},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/DubeHRV08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EllicksonM08,
  author    = {Paul B. Ellickson and
               Sanjog Misra},
  title     = {Supermarket Pricing Strategies},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {811--828},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0398},
  doi       = {10.1287/mksc.1080.0398},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/EllicksonM08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ErdemKS08,
  author    = {T{\"{u}}lin Erdem and
               Michael P. Keane and
               Baohong Sun},
  title     = {A Dynamic Model of Brand Choice When Price and Advertising Signal
               Product Quality},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {1111--1125},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0362},
  doi       = {10.1287/mksc.1080.0362},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ErdemKS08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FayX08,
  author    = {Scott A. Fay and
               Jinhong Xie},
  title     = {Probabilistic Goods: {A} Creative Way of Selling Products and Services},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {674--690},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0318},
  doi       = {10.1287/mksc.1070.0318},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/FayX08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Feng08,
  author    = {Juan Feng},
  title     = {Research Note - Optimal Mechanism for Selling a Set of Commonly Ranked
               Objects},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {501--512},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0290},
  doi       = {10.1287/mksc.1070.0290},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Feng08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FreimerH08,
  author    = {Marshall L. Freimer and
               Dan Horsky},
  title     = {Try It, You Will Like It - Does Consumer Learning Lead to Competitive
               Price Promotions?},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {796--810},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0368},
  doi       = {10.1287/mksc.1080.0368},
  timestamp = {Fri, 19 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/FreimerH08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gal-OrGD08,
  author    = {Esther Gal{-}Or and
               Tansev Geylani and
               Anthony J. Dukes},
  title     = {Information Sharing in a Channel with Partially Informed Retailers},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {642--658},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0316},
  doi       = {10.1287/mksc.1070.0316},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Gal-OrGD08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GeylaniIH08,
  author    = {Tansev Geylani and
               J. Jeffrey Inman and
               Frenkel ter Hofstede},
  title     = {Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute
               Uncertainty},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {730--744},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0326},
  doi       = {10.1287/mksc.1070.0326},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GeylaniIH08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GilbrideLB08,
  author    = {Timothy J. Gilbride and
               Peter J. Lenk and
               Jeff D. Brazell},
  title     = {Market Share Constraints and the Loss Function in Choice-Based Conjoint
               Analysis},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {995--1011},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0369},
  doi       = {10.1287/mksc.1080.0369},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GilbrideLB08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GrewalCD08,
  author    = {Rajdeep Grewal and
               Murali Chandrashekaran and
               F. Robert Dwyer},
  title     = {Navigating Local Environments with Global Strategies: {A} Contingency
               Model of Multinational Subsidiary Performance},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {886--902},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0353},
  doi       = {10.1287/mksc.1070.0353},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GrewalCD08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuadagniL08,
  author    = {Peter M. Guadagni and
               John D. C. Little},
  title     = {Commentary - {A} Logit Model of Brand Choice Calibrated on Scanner
               Data: {A} 25th Anniversary Perspective},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {26--28},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0345},
  doi       = {10.1287/mksc.1070.0345},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GuadagniL08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuadagniL08a,
  author    = {Peter M. Guadagni and
               John D. C. Little},
  title     = {A Logit Model of Brand Choice Calibrated on Scanner Data},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {29--48},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0331},
  doi       = {10.1287/mksc.1070.0331},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/GuadagniL08a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gupta08,
  author    = {Sudheer Gupta},
  title     = {Research Note - Channel Structure with Knowledge Spillovers},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {2},
  pages     = {247--261},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0285},
  doi       = {10.1287/mksc.1070.0285},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Gupta08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HauserS08,
  author    = {John R. Hauser and
               Steven M. Shugan},
  title     = {Commentary - Defensive Marketing Strategies},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {85--87},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0341},
  doi       = {10.1287/mksc.1070.0341},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HauserS08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HauserS08a,
  author    = {John R. Hauser and
               Steven M. Shugan},
  title     = {Defensive Marketing Strategies},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {88--110},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0334},
  doi       = {10.1287/mksc.1070.0334},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HauserS08a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HeMV08,
  author    = {Chuan He and
               Johan Marklund and
               Thomas Vossen},
  title     = {Research Note - Vertical Information Sharing in a Volatile Market},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {513--530},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0312},
  doi       = {10.1287/mksc.1070.0312},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HeMV08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuiEG08,
  author    = {Sam K. Hui and
               Jehoshua Eliashberg and
               Edward I. George},
  title     = {Modeling {DVD} Preorder and Sales: An Optimal Stopping Approach},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {1097--1110},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0370},
  doi       = {10.1287/mksc.1080.0370},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/HuiEG08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jain08,
  author    = {Sanjay Jain},
  title     = {Digital Piracy: {A} Competitive Analysis},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {610--626},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0313},
  doi       = {10.1287/mksc.1070.0313},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Jain08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JapN08,
  author    = {Sandy D. Jap and
               Prasad A. Naik},
  title     = {BidAnalyzer: {A} Method for Estimation and Selection of Dynamic Bidding
               Models},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {949--960},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0363},
  doi       = {10.1287/mksc.1080.0363},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JapN08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JeulandS08,
  author    = {Abel P. Jeuland and
               Steven M. Shugan},
  title     = {Commentary - Managing Channel Profits},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {49--51},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0342},
  doi       = {10.1287/mksc.1070.0342},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JeulandS08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JeulandS08a,
  author    = {Abel P. Jeuland and
               Steven M. Shugan},
  title     = {Managing Channel Profits},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {52--69},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0332},
  doi       = {10.1287/mksc.1070.0332},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/JeulandS08a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KalraL08,
  author    = {Ajay Kalra and
               Shibo Li},
  title     = {Signaling Quality Through Specialization},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {2},
  pages     = {168--184},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0300},
  doi       = {10.1287/mksc.1070.0300},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KalraL08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KatonaS08,
  author    = {Zsolt Katona and
               Miklos Sarvary},
  title     = {Network Formation and the Structure of the Commercial World Wide Web},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {764--778},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0349},
  doi       = {10.1287/mksc.1070.0349},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KatonaS08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KeininghamACA08,
  author    = {Timothy L. Keiningham and
               Lerzan Aksoy and
               Bruce Cooil and
               Tor Wallin Andreassen},
  title     = {Invited Commentary - Net Promoter, Recommendations, and Business Performance:
               {A} Clarification on Morgan and Rego},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {531--532},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0292},
  doi       = {10.1287/mksc.1070.0292},
  timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/KeininghamACA08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KrishnaU08,
  author    = {Aradhna Krishna and
               M. Utku {\"{U}}nver},
  title     = {Research Note - Improving the Efficiency of Course Bidding at Business
               Schools: Field and Laboratory Studies},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {2},
  pages     = {262--282},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0297},
  doi       = {10.1287/mksc.1070.0297},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KrishnaU08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarVBB08,
  author    = {V. Kumar and
               Rajkumar Venkatesan and
               Tim Bohling and
               Denise Beckmann},
  title     = {Practice Prize Report - The Power of {CLV:} Managing Customer Lifetime
               Value at {IBM}},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {585--599},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0319},
  doi       = {10.1287/mksc.1070.0319},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/KumarVBB08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LansPW08,
  author    = {Ralf van der Lans and
               Rik Pieters and
               Michel Wedel},
  title     = {Research Note - Competitive Brand Salience},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {922--931},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0327},
  doi       = {10.1287/mksc.1070.0327},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/LansPW08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ManchandaXY08,
  author    = {Puneet Manchanda and
               Ying Xie and
               Nara Youn},
  title     = {The Role of Targeted Communication and Contagion in Product Adoption},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {961--976},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0354},
  doi       = {10.1287/mksc.1070.0354},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ManchandaXY08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MarkovitchG08,
  author    = {Dmitri G. Markovitch and
               Peter N. Golder},
  title     = {Findings - Using Stock Prices to Predict Market Events: Evidence on
               Sales Takeoff and Long-Term Firm Survival},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {717--729},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0325},
  doi       = {10.1287/mksc.1070.0325},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MarkovitchG08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MaxhamNL08,
  author    = {James G. Maxham III and
               Richard G. Netemeyer and
               Donald R. Lichtenstein},
  title     = {The Retail Value Chain: Linking Employee Perceptions to Employee Performance,
               Customer Evaluations, and Store Performance},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {2},
  pages     = {147--167},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0282},
  doi       = {10.1287/mksc.1070.0282},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MaxhamNL08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/McGuireS08,
  author    = {Timothy W. McGuire and
               Richard Staelin},
  title     = {An Industry Equilibrium Analysis of Downstream Vertical Integration},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {115--130},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0335},
  doi       = {10.1287/mksc.1070.0335},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/McGuireS08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MehtaCN08,
  author    = {Nitin Mehta and
               Xinlei (Jack) Chen and
               Om Narasimhan},
  title     = {Informing, Transforming, and Persuading: Disentangling the Multiple
               Effects of Advertising on Brand Choice Decisions},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {334--355},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0310},
  doi       = {10.1287/mksc.1070.0310},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MehtaCN08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MeyerZH08,
  author    = {Robert J. Meyer and
               Shenghui Zhao and
               Jin K. Han},
  title     = {Biases in Valuation vs. Usage of Innovative Product Features},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {1083--1096},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0367},
  doi       = {10.1287/mksc.1080.0367},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MeyerZH08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MittalFM08,
  author    = {Vikas Mittal and
               Lawrence Feick and
               Feisal Murshed},
  title     = {Publish and Prosper: The Financial Impact of Publishing by Marketing
               Faculty},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {430--442},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0361},
  doi       = {10.1287/mksc.1080.0361},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MittalFM08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MorganR08,
  author    = {Neil A. Morgan and
               Lopo L. Rego},
  title     = {Rejoinder - Can Behavioral {WOM} Measures Provide Insight into the
               Net Promoter\({}^{\mbox{(c)}}\) Concept of Customer Loyalty?},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {533--534},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0375},
  doi       = {10.1287/mksc.1080.0375},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/MorganR08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NatterMWT08,
  author    = {Martin Natter and
               Andreas Mild and
               Udo Wagner and
               Alfred Taudes},
  title     = {Practice Prize Report - Planning New Tariffs at tele.ring: The Application
               and Impact of an Integrated Segmentation, Targeting, and Positioning
               Tool},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {600--609},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0307},
  doi       = {10.1287/mksc.1070.0307},
  timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NatterMWT08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NetzerLS08,
  author    = {Oded Netzer and
               James M. Lattin and
               V. Srinivasan},
  title     = {A Hidden Markov Model of Customer Relationship Dynamics},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {2},
  pages     = {185--204},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0294},
  doi       = {10.1287/mksc.1070.0294},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NetzerLS08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NieropFF08,
  author    = {Erjen van Nierop and
               Dennis Fok and
               Philip Hans Franses},
  title     = {Interaction Between Shelf Layout and Marketing Effectiveness and Its
               Impact on Optimizing Shelf Arrangements},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {1065--1082},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0365},
  doi       = {10.1287/mksc.1080.0365},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NieropFF08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NirajPS08,
  author    = {Rakesh Niraj and
               Vineet Padmanabhan and
               P. B. Seetharaman},
  title     = {Research Note - {A} Cross-Category Model of Households' Incidence
               and Quantity Decisions},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {2},
  pages     = {225--235},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0299},
  doi       = {10.1287/mksc.1070.0299},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/NirajPS08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkM08,
  author    = {Joo Heon Park and
               Douglas L. MacLachlan},
  title     = {Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent
               Valuation Method},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {691--698},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0321},
  doi       = {10.1287/mksc.1070.0321},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ParkM08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Pasternack08,
  author    = {Barry Alan Pasternack},
  title     = {Commentary - Optimal Pricing and Return Policies for Perishable Commodities},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {131--132},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0347},
  doi       = {10.1287/mksc.1070.0347},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Pasternack08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Pasternack08a,
  author    = {Barry Alan Pasternack},
  title     = {Optimal Pricing and Return Policies for Perishable Commodities},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {133--140},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0336},
  doi       = {10.1287/mksc.1070.0336},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Pasternack08a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PazgalS08,
  author    = {Amit Pazgal and
               David Soberman},
  title     = {Behavior-Based Discrimination: Is It a Winning Play, and If So, When?},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {977--994},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0355},
  doi       = {10.1287/mksc.1070.0355},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/PazgalS08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RangaswamyCEHM08,
  author    = {Arvind Rangaswamy and
               James J. Cochran and
               T{\"{u}}lin Erdem and
               John R. Hauser and
               Robert J. Meyer},
  title     = {Editorial - Editor-in-Chief Search Committee Report: The Digital Future
               Is Now},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {1--3},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0344},
  doi       = {10.1287/mksc.1070.0344},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RangaswamyCEHM08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RautSLW08,
  author    = {Sumit Raut and
               Sanjeev Swami and
               Eunkyu Lee and
               Charles B. Weinberg},
  title     = {How Complex Do Movie Channel Contracts Need to Be?},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {627--641},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0315},
  doi       = {10.1287/mksc.1070.0315},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RautSLW08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RobertsL08,
  author    = {John H. Roberts and
               Gary L. Lilien},
  title     = {2006 {ISMS} Practice Prize Competition - Special Section Introduction},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {542--544},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0372},
  doi       = {10.1287/mksc.1080.0372},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/RobertsL08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchweidelFB08,
  author    = {David A. Schweidel and
               Peter S. Fader and
               Eric T. Bradlow},
  title     = {A Bivariate Timing Model of Customer Acquisition and Retention},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {829--843},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0328},
  doi       = {10.1287/mksc.1070.0328},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SchweidelFB08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShankarAF08,
  author    = {Venkatesh Shankar and
               Pablo Azar and
               Matthew Fuller},
  title     = {Practice Prize Paper - \emph{BRAN*EQT}: {A} Multicategory Brand Equity
               Model and Its Application at Allstate},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {567--584},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0320},
  doi       = {10.1287/mksc.1070.0320},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShankarAF08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shugan08,
  author    = {Steven M. Shugan},
  title     = {Editorial - Introduction to the Special Classics Issue},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {9--11},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0343},
  doi       = {10.1287/mksc.1070.0343},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Shugan08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShuganB08,
  author    = {Steven M. Shugan and
               Eric T. Bradlow},
  title     = {Editorial - Database Submissions},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {7--8},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0346},
  doi       = {10.1287/mksc.1070.0346},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/ShuganB08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Silva-RissoI08,
  author    = {Jorge M. Silva{-}Risso and
               Irina Ionova},
  title     = {Practice Prize Winner - {A} Nested Logit Model of Product and Transaction-Type
               Choice for Planning Automakers' Pricing and Promotions},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {4},
  pages     = {545--566},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0374},
  doi       = {10.1287/mksc.1080.0374},
  timestamp = {Thu, 18 Nov 2021 00:00:00 +0100},
  biburl    = {https://dblp.org/rec/journals/mktsci/Silva-RissoI08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SinghZ08,
  author    = {Vishal Singh and
               Ting Zhu},
  title     = {Pricing and Market Concentration in Oligopoly Markets},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {6},
  pages     = {1020--1035},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0357},
  doi       = {10.1287/mksc.1070.0357},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SinghZ08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Staelin08,
  author    = {Richard Staelin},
  title     = {Commentary - An Industry Equilibrium Analysis of Downstream Vertical
               Integration: Twenty-Five Years Later},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {111--114},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0340},
  doi       = {10.1287/mksc.1070.0340},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Staelin08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Steenburgh08,
  author    = {Thomas J. Steenburgh},
  title     = {The Invariant Proportion of Substitution Property {(IPS)} of Discrete-Choice
               Models},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {2},
  pages     = {300--307},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0301},
  doi       = {10.1287/mksc.1070.0301},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Steenburgh08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SyamKH08,
  author    = {Niladri Syam and
               Partha Krishnamurthy and
               James D. Hess},
  title     = {\emph{That's} What {I} Thought {I} Wanted? Miswanting and Regret for
               a Standard Good in a Mass-Customized World},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {379--397},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0302},
  doi       = {10.1287/mksc.1070.0302},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/SyamKH08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Thaler08,
  author    = {Richard H. Thaler},
  title     = {Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {12--14},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0348},
  doi       = {10.1287/mksc.1070.0348},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Thaler08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Thaler08a,
  author    = {Richard H. Thaler},
  title     = {Mental Accounting and Consumer Choice},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {1},
  pages     = {15--25},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0330},
  doi       = {10.1287/mksc.1070.0330},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Thaler08a.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/VosgerauARR08,
  author    = {Joachim Vosgerau and
               Erin Anderson and
               William T. Ross Jr.},
  title     = {Can Inaccurate Perceptions in Business-to-Business {(B2B)} Relationships
               Be Beneficial?},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {2},
  pages     = {205--224},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0284},
  doi       = {10.1287/mksc.1070.0284},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/VosgerauARR08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Wernerfelt08,
  author    = {Birger Wernerfelt},
  title     = {Class Pricing},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {755--763},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1080.0425},
  doi       = {10.1287/mksc.1080.0425},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Wernerfelt08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Wilbur08,
  author    = {Kenneth C. Wilbur},
  title     = {A Two-Sided, Empirical Model of Television Advertising and Viewing
               Markets},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {3},
  pages     = {356--378},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0303},
  doi       = {10.1287/mksc.1070.0303},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/Wilbur08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YaoM08,
  author    = {Song Yao and
               Carl F. Mela},
  title     = {Online Auction Demand},
  journal   = {Mark. Sci.},
  volume    = {27},
  number    = {5},
  pages     = {861--885},
  year      = {2008},
  url       = {https://doi.org/10.1287/mksc.1070.0351},
  doi       = {10.1287/mksc.1070.0351},
  timestamp = {Thu, 14 May 2020 01:00:00 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/YaoM08.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
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