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  author    = {Bowei Chen and
               Shuai Yuan and
               Jun Wang},
  title     = {A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time
               Bidding in Display Advertising},
  booktitle = {ADKDD@KDD},
  pages     = {1:1--1:9},
  publisher = {{ACM}},
  year      = {2014}
  author    = {Sahin Cem Geyik and
               Abhishek Saxena and
               Ali Dasdan},
  title     = {Multi-Touch Attribution Based Budget Allocation in Online Advertising},
  booktitle = {ADKDD@KDD},
  pages     = {2:1--2:9},
  publisher = {{ACM}},
  year      = {2014}
  author    = {Xinran He and
               Junfeng Pan and
               Ou Jin and
               Tianbing Xu and
               Bo Liu and
               Tao Xu and
               Yanxin Shi and
               Antoine Atallah and
               Ralf Herbrich and
               Stuart Bowers and
               Joaquin Qui{\~{n}}onero Candela},
  title     = {Practical Lessons from Predicting Clicks on Ads at Facebook},
  booktitle = {ADKDD@KDD},
  pages     = {5:1--5:9},
  publisher = {{ACM}},
  year      = {2014}
  author    = {Juan M. Huerta and
               Jonathan Lenaghan and
               Steve Milton and
               Kevin Brackney and
               Amol Kapila and
               Roman Shraga and
               Rachit Srivastava and
               Carmem Domingues Khoa Pham and
               Eliza Chang and
               Susan Zhang and
               Evan Picard and
               Alexandra Dango and
               Ranqi Zhu},
  title     = {The PlaceIQ Analytic Platform: Location Oriented Approaches to Mobile
  booktitle = {ADKDD@KDD},
  pages     = {4:1--4:9},
  publisher = {{ACM}},
  year      = {2014}
  author    = {Brendan Kitts and
               Michael Bardaro and
               Dyng Au and
               Al Lee and
               Sawin Lee and
               Jon Borchardt and
               Craig Schwartz and
               John Sobieski and
               John Wadsworth{-}Drake},
  title     = {Can Television Advertising Impact Be Measured on the Web? Web Spike
               Response as a Possible Conversion Tracking System for Television},
  booktitle = {ADKDD@KDD},
  pages     = {7:1--7:9},
  publisher = {{ACM}},
  year      = {2014}
  author    = {Hairen Liao and
               Lingxiao Peng and
               Zhenchuan Liu and
               Xuehua Shen},
  title     = {iPinYou Global {RTB} Bidding Algorithm Competition Dataset},
  booktitle = {ADKDD@KDD},
  pages     = {6:1--6:6},
  publisher = {{ACM}},
  year      = {2014}
  author    = {Melinda Han Williams and
               Claudia Perlich and
               Brian Dalessandro and
               Foster J. Provost},
  title     = {Pleasing the advertising oracle: Probabilistic prediction from sampled,
               aggregated ground truth},
  booktitle = {ADKDD@KDD},
  pages     = {3:1--3:9},
  publisher = {{ACM}},
  year      = {2014}
  editor    = {Esin Saka and
               Dou Shen and
               Kuang{-}chih Lee and
               Ying Li},
  title     = {Proceedings of the Eighth International Workshop on Data Mining for
               Online Advertising, {ADKDD} 2014, August 24, 2014, New York City,
               New York, {USA}},
  publisher = {{ACM}},
  year      = {2014}
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