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@inproceedings{DBLP:conf/kdd/ChenYW14, author = {Bowei Chen and Shuai Yuan and Jun Wang}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {1:1--1:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648585}, doi = {10.1145/2648584.2648585}, timestamp = {Mon, 31 Jan 2022 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/ChenYW14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/GeyikSD14, author = {Sahin Cem Geyik and Abhishek Saxena and Ali Dasdan}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {Multi-Touch Attribution Based Budget Allocation in Online Advertising}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {2:1--2:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648586}, doi = {10.1145/2648584.2648586}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/GeyikSD14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/HePJXLXSAHBC14, author = {Xinran He and Junfeng Pan and Ou Jin and Tianbing Xu and Bo Liu and Tao Xu and Yanxin Shi and Antoine Atallah and Ralf Herbrich and Stuart Bowers and Joaquin Qui{\~{n}}onero Candela}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {Practical Lessons from Predicting Clicks on Ads at Facebook}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {5:1--5:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648589}, doi = {10.1145/2648584.2648589}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/HePJXLXSAHBC14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/HuertaLMBKSSPCZPDZ14, author = {Juan M. Huerta and Jonathan Lenaghan and Steve Milton and Kevin Brackney and Amol Kapila and Roman Shraga and Rachit Srivastava and Carmem Domingues Khoa Pham and Eliza Chang and Susan Zhang and Evan Picard and Alexandra Dango and Ranqi Zhu}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {The PlaceIQ Analytic Platform: Location Oriented Approaches to Mobile Audiences}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {4:1--4:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648588}, doi = {10.1145/2648584.2648588}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/HuertaLMBKSSPCZPDZ14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/KittsBALLBSSW14, author = {Brendan Kitts and Michael Bardaro and Dyng Au and Al Lee and Sawin Lee and Jon Borchardt and Craig Schwartz and John Sobieski and John Wadsworth{-}Drake}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {7:1--7:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648591}, doi = {10.1145/2648584.2648591}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/KittsBALLBSSW14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/LiaoPLS14, author = {Hairen Liao and Lingxiao Peng and Zhenchuan Liu and Xuehua Shen}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {iPinYou Global {RTB} Bidding Algorithm Competition Dataset}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {6:1--6:6}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648590}, doi = {10.1145/2648584.2648590}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/LiaoPLS14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/WilliamsPDP14, author = {Melinda Han Williams and Claudia Perlich and Brian Dalessandro and Foster J. Provost}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {Pleasing the advertising oracle: Probabilistic prediction from sampled, aggregated ground truth}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {3:1--3:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648587}, doi = {10.1145/2648584.2648587}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/WilliamsPDP14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@proceedings{DBLP:conf/kdd/2014adkdd, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, publisher = {{ACM}}, year = {2014}, url = {http://dl.acm.org/citation.cfm?id=2648584}, isbn = {978-1-4503-2999-6}, timestamp = {Wed, 24 Sep 2014 01:00:00 +0200}, biburl = {https://dblp.org/rec/conf/kdd/2014adkdd.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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