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export results for "Care About Your Customer: A Use and Gratification Study Regarding Co-creation and Customer Engagement on Facebook."
@inproceedings{DBLP:conf/i3e/CornelissenES19, author = {Patrick Cornelissen and Robin Effing and Ton A. M. Spil}, editor = {Ilias O. Pappas and Patrick Mikalef and Yogesh K. Dwivedi and Letizia Jaccheri and John Krogstie and Matti M{\"{a}}ntym{\"{a}}ki}, title = {Care About Your Customer: {A} Use and Gratification Study Regarding Co-creation and Customer Engagement on Facebook}, booktitle = {Digital Transformation for a Sustainable Society in the 21st Century - 18th {IFIP} {WG} 6.11 Conference on e-Business, e-Services, and e-Society, {I3E} 2019, Trondheim, Norway, September 18-20, 2019, Proceedings}, series = {Lecture Notes in Computer Science}, volume = {11701}, pages = {13--24}, publisher = {Springer}, year = {2019}, url = {https://doi.org/10.1007/978-3-030-29374-1\_2}, doi = {10.1007/978-3-030-29374-1\_2}, timestamp = {Sat, 09 Apr 2022 12:43:45 +0200}, biburl = {https://dblp.org/rec/conf/i3e/CornelissenES19.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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