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@article{DBLP:journals/jtaer/Gomez-CarmonaCM21,
  author       = {Diego G{\'{o}}mez{-}Carmona and
                  Seraf{\'{\i}}n Cruces{-}Montes and
                  Pedro Pablo Mar{\'{\i}}n{-}Due{\~{n}}as and
                  C{\'{e}}sar Serrano{-}Dom{\'{\i}}nguez and
                  Alberto Paramio and
                  Antonio Zayas Garc{\'{\i}}a},
  title        = {Do You See It Clearly? The Effect of Packaging and Label Format on
                  Google Ads},
  journal      = {J. Theor. Appl. Electron. Commer. Res.},
  volume       = {16},
  number       = {5},
  pages        = {1648--1666},
  year         = {2021},
  url          = {https://doi.org/10.3390/jtaer16050093},
  doi          = {10.3390/JTAER16050093},
  timestamp    = {Sun, 02 Oct 2022 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/jtaer/Gomez-CarmonaCM21.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}