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Publication search results
found 84 matches
- 2008
- Wilfred Amaldoss, James R. Bettman, John W. Payne:
Findings - Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance. Mark. Sci. 27(5): 903-921 (2008) - Wilfred Amaldoss, Sanjay Jain:
Research Note - Trading Up: A Strategic Analysis of Reference Group Effects. Mark. Sci. 27(5): 932-942 (2008) - On Amir, Dan Ariely, Ziv Carmon:
The Dissociation Between Monetary Assessment and Predicted Utility. Mark. Sci. 27(6): 1055-1064 (2008) - Erin Anderson:
The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis. Mark. Sci. 27(1): 70-84 (2008) - Eric T. Anderson, Duncan Simester:
Research Note - Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes. Mark. Sci. 27(3): 492-500 (2008) - Anocha Aribarg, Neeraj Arora:
Research Note - Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit. Mark. Sci. 27(3): 474-491 (2008) - Mehmet Berk Ataman, Carl F. Mela, Harald J. van Heerde:
Building Brands. Mark. Sci. 27(6): 1036-1054 (2008) - Marco Bertini, Luc Wathieu:
Research Note - Attention Arousal Through Price Partitioning. Mark. Sci. 27(2): 236-246 (2008) - William Boulding, Markus Christen:
Disentangling Pioneering Cost Advantages and Disadvantages. Mark. Sci. 27(4): 699-716 (2008) - Eric T. Bradlow:
Editorial - Enticing and Publishing the Home Run Paper. Mark. Sci. 27(1): 4-6 (2008) - Eric T. Bradlow:
Editorial - The Scientific Process at Its Best. Mark. Sci. 27(3): 323 (2008) - Eric T. Bradlow:
Editorial - Maximizing Impact via Database Submissions. Mark. Sci. 27(4): 541 (2008) - Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela:
Database Paper - The IRI Marketing Data Set. Mark. Sci. 27(4): 745-748 (2008) - Norris I. Bruce:
Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters. Mark. Sci. 27(4): 659-673 (2008) - Hernán A. Bruno, Naufel J. Vilcassim:
Research Note - Structural Demand Estimation with Varying Product Availability. Mark. Sci. 27(6): 1126-1131 (2008) - Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh, Gary L. Lilien:
Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids. Mark. Sci. 27(3): 443-460 (2008) - Gérard P. Cachon, Christian Terwiesch, Yi Xu:
On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market. Mark. Sci. 27(3): 461-473 (2008) - Deepa Chandrasekaran, Gerard J. Tellis:
Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences? Mark. Sci. 27(5): 844-860 (2008) - Xinlei (Jack) Chen, George John, Om Narasimhan:
Assessing the Consequences of a Channel Switch. Mark. Sci. 27(3): 398-416 (2008) - Hung-Ken Chien, C. Y. Cyrus Chu:
Sale or Lease? Durable-Goods Monopoly with Network Effects. Mark. Sci. 27(6): 1012-1019 (2008) - Junhong Chu, Pradeep Chintagunta, Javier Cebollada:
Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. Mark. Sci. 27(2): 283-299 (2008) - Tony Haitao Cui, Jagmohan S. Raju, Z. John Zhang:
A Price Discrimination Model of Trade Promotions. Mark. Sci. 27(5): 779-795 (2008) - Jean-Pierre Dubé, Sachin Gupta:
Cross-Brand Pass-Through in Supermarket Pricing. Mark. Sci. 27(3): 324-333 (2008) - Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi, Maria Ana Vitorino:
Category Pricing with State-Dependent Utility. Mark. Sci. 27(3): 417-429 (2008) - Paul B. Ellickson, Sanjog Misra:
Supermarket Pricing Strategies. Mark. Sci. 27(5): 811-828 (2008) - Tülin Erdem, Michael P. Keane, Baohong Sun:
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality. Mark. Sci. 27(6): 1111-1125 (2008) - Scott A. Fay, Jinhong Xie:
Probabilistic Goods: A Creative Way of Selling Products and Services. Mark. Sci. 27(4): 674-690 (2008) - Juan Feng:
Research Note - Optimal Mechanism for Selling a Set of Commonly Ranked Objects. Mark. Sci. 27(3): 501-512 (2008) - Marshall L. Freimer, Dan Horsky:
Try It, You Will Like It - Does Consumer Learning Lead to Competitive Price Promotions? Mark. Sci. 27(5): 796-810 (2008) - Esther Gal-Or, Tansev Geylani, Anthony J. Dukes:
Information Sharing in a Channel with Partially Informed Retailers. Mark. Sci. 27(4): 642-658 (2008)
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