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ORCIDElectronic Commerce Research and Applications, Volume 76
Volume 76, 2026
- Yin Tang, Zezheng Li, Xiaotong Ye, Xiaotong Luo, Yonghui Chen, Xing Qiu:
What to recommend is when to recommend: Modeling multi-granularity repurchase cycles. 101574 - Pei-Hsuan Tsai, Silvana Trimi, Jia-Wei Tang:
Key decision criteria for integrating non-fungible tokens (NFTs) into e-commerce platforms. 101575 - Shengkai Zhou, Jiangtao Qiu, Ling Lin, Siyu Wang, Yun Xu:
ROQuA: A RAG-based opinion question-answering framework for e-commerce reviews. 101576 - Maximilian Raab, Sebastian Schlauderer, Sven Overhage:
When emotions become (in-) appropriate: How social-contextual factors moderate the effect of emotional expressions on investment decisions in reward-based crowdfunding. 101579 - Xue Li, Lanhui Cai, Kum Fai Yuen:
Enhancing consumer engagement in virtual shopping: The role of social presence in shaping switching intentions. 101580 - Haoyu Zhou, Chaocheng He, Jiang Wu, Liuxin Zou:
Navigating innovation: the strategic dynamics of AI-driven live streaming. 101581 - Ting Cao, Murat Kristal, Xiaowen Huang:
One Size Does Not Fit All: Evaluating the Impact of Bank-FinTech Collaborations on Service Digitalization. 101582
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