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ORCIDSenthilarasu Balasubramanian
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2020 – today
- 2022
[j8]Senthil Arasu Balasubramanian, B. Jonath Backia Seelan, Thamaraiselvan Natarajan:
Suspicious tweet identification using machine learning approaches for improving social media marketing analysis. Int. J. Bus. Intell. Data Min. 21(3): 290-299 (2022)- 2020
- [j7]B. Senthil Arasu
, B. Jonath Backia Seelan, N. Thamarai Selvan:
A machine learning-based approach to enhancing social media marketing. Comput. Electr. Eng. 86: 106723 (2020)
2010 – 2019
- 2019
- [j6]Senthil Arasu Balasubramanian, G. S. Radhakrishna, P. Sridevi, Thamaraiselvan Natarajan:
Business health characterisation of listed Indian companies using data mining techniques. Int. J. Bus. Inf. Syst. 32(3): 324-363 (2019) - 2016
- [j5]Veeraraghavan Jagannathan, Senthilarasu Balasubramanian, Thamaraiselvan Natarajan:
A Modified Approach For Information Systems Success In The Context Of Internet Banking Using Structural Equation Modelling with R: An Empirical Study From India. Int. J. E Bus. Res. 12(3): 26-43 (2016) - 2015
- [j4]Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam:
Examining beliefs, values and attitudes towards social media advertisements: results from India. Int. J. Bus. Inf. Syst. 20(4): 427-454 (2015) - 2013
- [j3]Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam:
The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis. Int. J. Online Mark. 3(4): 43-67 (2013) - 2011
- [j2]N. Thamarai Selvan, B. Senthil Arasu, M. Sivagnanasundaram:
Role of Existing Channels on Customer Adoption of New Channels: A Case of ATM and Internet Banking. Electron. J. Inf. Syst. Dev. Ctries. 45(1): 1-15 (2011) - [j1]N. Thamarai Selvan, B. Senthil Arasu, M. Sivagnanasundaram:
Behavioral Intention Towards Mobile Banking in India: The Case of State Bank of India (SBI). Int. J. E Serv. Mob. Appl. 3(4): 37-56 (2011)
Coauthor Index
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