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ORCIDDominique M. Hanssens
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2010 – 2019
- 2016
[j8]Hyun S. Shin
, Dominique M. Hanssens, Kyoo il Kim:
The role of online buzz for leader versus challenger brands: the case of the MP3 player market. Electron. Commer. Res. 16(4): 503-528 (2016)- [j7]Marc Fischer, Hyun S. Shin, Dominique M. Hanssens:
Brand Performance Volatility from Marketing Spending. Manag. Sci. 62(1): 197-215 (2016) - [j6]Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser:
Editorial - Marketing Science and Big Data. Mark. Sci. 35(3): 341-342 (2016) - 2014
- [j5]Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt:
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. Mark. Sci. 33(1): 1-5 (2014) - [j4]Dominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele, Gökhan Yildirim:
Consumer Attitude Metrics for Guiding Marketing Mix Decisions. Mark. Sci. 33(4): 534-550 (2014) - 2013
- [j3]Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin:
Editorial - Marketing Science: A Strategic Review. Mark. Sci. 32(1): 4-7 (2013)
2000 – 2009
- 2009
- [j2]Amit M. Joshi, Dominique M. Hanssens:
Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?". Mark. Sci. 28(2): 239-250 (2009) - 2004
- [j1]Shuba Srinivasan, Koen H. Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe:
Do Promotions Benefit Manufacturers, Retailers, or Both? Manag. Sci. 50(5): 617-629 (2004) - 2000
- [c1]Giovanni Giuffrida, Wesley W. Chu, Dominique M. Hanssens:
Mining Classification Rules from Datasets with Large Number of Many-Valued Attributes. EDBT 2000: 335-349
1990 – 1999
- 1993
- [p1]Dominique M. Hanssens, Leonard J. Parsons:
Chapter 9 Econometric and time-series market response models. Marketing 1993: 409-464
Coauthor Index
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