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BibTeX record conf/www/AggarwalMPP09
@inproceedings{DBLP:conf/www/AggarwalMPP09, author = {Gagan Aggarwal and S. Muthukrishnan and D{\'{a}}vid P{\'{a}}l and Martin P{\'{a}}l}, editor = {Juan Quemada and Gonzalo Le{\'{o}}n and Yo{\"{e}}lle S. Maarek and Wolfgang Nejdl}, title = {General auction mechanism for search advertising}, booktitle = {Proceedings of the 18th International Conference on World Wide Web, {WWW} 2009, Madrid, Spain, April 20-24, 2009}, pages = {241--250}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1526709.1526742}, doi = {10.1145/1526709.1526742}, timestamp = {Fri, 07 May 2021 12:53:47 +0200}, biburl = {https://dblp.org/rec/conf/www/AggarwalMPP09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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