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"Customer acquired assortments and customer lifecycle value: implications ..."

Zhirong Duan, Lihui Lin (2012)

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DOI: 10.1145/2346536.2346582

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/ACMicec/DuanL12
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Zhirong Duan, Lihui Lin:
Customer acquired assortments and customer lifecycle value: implications for market segmentation. ICEC 2012: 237-238

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