"Comparison of allocation rules for paid placement advertising in search ..."

Juan Feng, Hemant K. Bhargava, David M. Pennock (2003)

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DOI: 10.1145/948005.948044

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Juan Feng, Hemant K. Bhargava, David M. Pennock:
Comparison of allocation rules for paid placement advertising in search engines. ICEC 2003: 294-299

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