"Mascot Endorsement Provoke the Audiences' Engagement."

Kevin Tsz Chun Kwok, Amic G. Ho (2021)

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DOI: 10.1007/978-3-030-80094-9_50

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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Kevin Tsz Chun Kwok, Amic G. Ho:
Mascot Endorsement Provoke the Audiences' Engagement. AHFE (18) 2021: 423-431

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