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"The Effects of Subjective Norm on the Intention to Use Social Media ..."
Barween Al Kurdi et al. (2021)
- Barween Al Kurdi
, Muhammad Alshurideh, Mohammed T. Nuseir
, Ahmad Aburayya
, Said A. Salloum
:
The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach. AMLTA 2021: 581-592
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