"Marketing Intelligence on Customer Experiential Values: An Structural ..."

Fang Zhou, Kin Keung Lai (2009)

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DOI: 10.1109/BIFE.2009.149

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

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Fang Zhou, Kin Keung Lai:
Marketing Intelligence on Customer Experiential Values: An Structural Equation Model Approach. BIFE 2009: 634-638

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