"The Effect of Social Word-of-Mouth on Brand Switch Intention: From ..."

Jie Gu, Anan Hu, Xiaolun Wang (2018)

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type: Conference or Workshop Paper

metadata version: 2021-03-03

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Jie Gu, Anan Hu, Xiaolun Wang:
The Effect of Social Word-of-Mouth on Brand Switch Intention: From Cognitive Learning Perspective. CONF-IRM 2018: 36

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