"Identifying The Antecedents of Influencer Marketing Efficiency by The ..."

Yifan Yao, Ab Razak Bin Che Hussin (2021)

> Home

Details and statistics

DOI: 10.1145/3510249.3510294

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/ebee/YaoH21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/ebee/YaoH21
Yifan Yao, Ab Razak Bin Che Hussin:
Identifying The Antecedents of Influencer Marketing Efficiency by The Targeting Problems. EBEE 2021: 254-258

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.