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"On Initial Trust Building for E-Commerce: Revisiting from the Perspective ..."
Li-Ting Huang, Cheng-Kiang Farn, Kuo-Lian Yin (2005)
- Li-Ting Huang, Cheng-Kiang Farn, Kuo-Lian Yin:
On Initial Trust Building for E-Commerce: Revisiting from the Perspective of Signal Theory and Trust Transference. ECIS 2005: 955-968
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