"Whose Click Fraud Data Do You Trust? Effect Of Click Fraud On Advertiser's ..."

Vikas Jain, Vishal Midha, Animesh Animesh (2010)

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type: Conference or Workshop Paper

metadata version: 2016-12-05

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Vikas Jain, Vishal Midha, Animesh Animesh:
Whose Click Fraud Data Do You Trust? Effect Of Click Fraud On Advertiser's Trust And Sponsored Search Advertising Decisions. ECIS 2010: 73

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