"Understanding the Key Drivers in User Loyalty Toward Mobile Data Services."

Byoungsoo Kim, Sunghun Chung, Ingoo Han (2008)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-12-05

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Byoungsoo Kim, Sunghun Chung, Ingoo Han:
Understanding the Key Drivers in User Loyalty Toward Mobile Data Services. ECIS 2008: 681-692

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