"Give IT Away and Get IT Back? On the Role and Nature of Giveaway Campaigns ..."

Kevin Schwehm, Jana-Kristin Prigge (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-07-29

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Kevin Schwehm, Jana-Kristin Prigge:
Give IT Away and Get IT Back? On the Role and Nature of Giveaway Campaigns by Social Media Influencers. ECIS 2022

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