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"An In-Store Mobile App for Customer Engagement: Discovering Hedonic and ..."

Joanne Pei-Chung Wang, Anabel Gutierrez Mendoza (2018)

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DOI: 10.1007/978-3-030-11395-7_20

access: closed

type: Conference or Workshop Paper

metadata version: 2021-07-25

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  dblp key:
  - conf/emcis/WangG18
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Joanne Pei-Chung Wang, Anabel Gutierrez Mendoza:
An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail. EMCIS 2018: 225-243

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