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"Exploring the Presence and Exploitation of E-Relationship Marketing by UK ..."

Mohamed Essawy (2005)

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DOI: 10.1007/3-211-27283-6_31

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Mohamed Essawy:
Exploring the Presence and Exploitation of E-Relationship Marketing by UK Based Multi-unit Hotel Brands. ENTER 2005: 338-349

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