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"Do DMOs Communicate Their Emotional Brand Values? A Comparison Between ..."

Lidija Lalicic et al. (2018)

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DOI: 10.1007/978-3-319-72923-7_13

access: closed

type: Conference or Workshop Paper

metadata version: 2019-02-08

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  dblp key:
  - conf/enter/LalicicHMGJ18
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  - https://dblp.org/rec/conf/enter/LalicicHMGJ18
Lidija Lalicic, Assumpció Huertas, Antonio Moreno, Stefan Gindl, Mohammed Jabreel:
Do DMOs Communicate Their Emotional Brand Values? A Comparison Between Twitter and Facebook. ENTER 2018: 159-171

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