"An Analysis of Hotel Trademark Abuse in Pay-Per-Click Search Advertising."

Peter O'Connor (2007)

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DOI: 10.1007/978-3-211-69566-1_35

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Peter O'Connor:
An Analysis of Hotel Trademark Abuse in Pay-Per-Click Search Advertising. ENTER 2007: 377-388

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