"A Framework for Developing and Evaluating Mass Customisation Strategies ..."

Marianna Sigala (2006)

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DOI: 10.1007/3-211-32710-X_19

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Marianna Sigala:
A Framework for Developing and Evaluating Mass Customisation Strategies for Online Travel Companies. ENTER 2006: 112-124

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