"Social Media Matrix Matching Corporate Goals with External Social Media ..."

Harriet Kasper, Iva Koleva, Holger Kett (2012)

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DOI: 10.1007/978-3-662-46641-4_17

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Harriet Kasper, Iva Koleva, Holger Kett:
Social Media Matrix Matching Corporate Goals with External Social Media Activities. ESWC (Satellite Events) 2012: 233-244

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