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"The Influence Factors of the Characteristics of Live Broadcast E-commerce ..."

Linwei Hu, Chuanmin Mi, Lili Liu (2023)

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DOI: 10.1007/978-3-031-48060-7_34

access: closed

type: Conference or Workshop Paper

metadata version: 2023-11-24

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Linwei Hu, Chuanmin Mi, Lili Liu:
The Influence Factors of the Characteristics of Live Broadcast E-commerce Anchors on Consumers' Intention to Recommend WOM: A S-O-R Perspective. HCI (54) 2023: 455-464

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