"The Purpose Quadrant: A Collaborative Workshop Method to Brand UX Teams ..."

Alexandra Matz, Anja Laufer (2019)

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DOI: 10.1007/978-3-030-23535-2_25

access: closed

type: Conference or Workshop Paper

metadata version: 2019-07-15

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Alexandra Matz, Anja Laufer:
The Purpose Quadrant: A Collaborative Workshop Method to Brand UX Teams and Raise Their Reputation in Organizations. HCI (21) 2019: 329-345

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