"Exploring the Impact of Virtual Influencers on Social Media User's ..."

Silvia Zaharia, Jasmin Asici (2024)

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DOI: 10.1007/978-3-031-61315-9_8

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-18

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Silvia Zaharia, Jasmin Asici:
Exploring the Impact of Virtual Influencers on Social Media User's Purchase Intention in Germany: An Empirical Study. HCI (37) 2024: 108-126

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