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"Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links ..."

Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh (2016)

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DOI: 10.1109/HICSS.2016.444

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  - https://dblp.org/rec/conf/hicss/CoursarisOB16
Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh:
Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement. HICSS 2016: 3546-3555

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