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"Mobile Advertising in Different Stages of Development: A Cross-Country ..."
Parissa Haghirian, Maria Madlberger, Akihiro Inoue (2008)
- Parissa Haghirian, Maria Madlberger
, Akihiro Inoue:
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes. HICSS 2008: 48
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