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"How Does the Valence of Online Consumer Reviews Matter in Consumer ..."
Yuanyuan Hao et al. (2010)
- Yuanyuan Hao, Qiang Ye, Yijun Li, Zhuo (June) Cheng:
How Does the Valence of Online Consumer Reviews Matter in Consumer Decision Making? Differences between Search Goods and Experience Goods. HICSS 2010: 1-10
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