"Experience Me! The Impact of Content Sampling Strategies on the Marketing ..."

Ai-Phuong Hoang, Robert J. Kauffman (2016)

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DOI: 10.1109/HICSS.2016.589

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Ai-Phuong Hoang, Robert J. Kauffman:
Experience Me! The Impact of Content Sampling Strategies on the Marketing of Digital Entertainment Goods. HICSS 2016: 4750-4759

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