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"A Group-based Inference Approach to Customized Marketing on the Web - ..."

Hsiangchu Lai, Tzyy-Ching Yang (2000)

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DOI: 10.1109/HICSS.2000.926875

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Hsiangchu Lai, Tzyy-Ching Yang:
A Group-based Inference Approach to Customized Marketing on the Web - Integrating Clustering and Association Rules Techniques. HICSS 2000

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