"Analyzing Commercial Collaboration Attractiveness in YouTube Based on ..."

Petri Parvinen et al. (2022)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-11

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Petri Parvinen, Markus Tandefelt, Essi Pöyry, Antti Lähtevänoja, Osmo Mattila:
Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. HICSS 2022: 1-4

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