"Impact of Brand Sponsorship on Influencers-Audience Engagement: Evidence ..."

Shunyuan Zhang, Magie Cheng (2023)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2023-02-16

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  - conf/hicss/ZhangC23
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Shunyuan Zhang, Magie Cheng:
Impact of Brand Sponsorship on Influencers-Audience Engagement: Evidence from Analyzing YouTube Videos. HICSS 2023: 3489-3499

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