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"The Impact of Brand Actions on Facebook on the Consumer Mind-Set."

Anatoli Colicev, Peter O'Connor (2016)

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DOI: 10.1007/978-3-319-45234-0_12

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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  dblp key:
  - conf/i3e/ColicevO16
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  - https://dblp.org/rec/conf/i3e/ColicevO16
Anatoli Colicev, Peter O'Connor:
The Impact of Brand Actions on Facebook on the Consumer Mind-Set. I3E 2016: 128-133

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