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"Is Viral Marketing an effective and reliable method of advertising and ..."

Uditi Rawat, Rajiv Prasad (2015)

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DOI: 10.1109/ICACCI.2015.7275885

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Uditi Rawat, Rajiv Prasad:
Is Viral Marketing an effective and reliable method of advertising and branding? A perspective of Gen- Y of India. ICACCI 2015: 1839-1842

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