"Trust as a Mediator in Live Streaming Marketing: An Investigation of its ..."

Yiyuan Wang, Hamisah Hasan, Nur Haniz Mohd Nor (2024)

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DOI: 10.1145/3695080.3695135

access: closed

type: Conference or Workshop Paper

metadata version: 2025-07-08

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Yiyuan Wang, Hamisah Hasan, Nur Haniz Mohd Nor:
Trust as a Mediator in Live Streaming Marketing: An Investigation of its Influence on Purchase Intention in the Context of Influencer Marketing Factors. ICCBD 2024: 312-317

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