"Enhancing the effectiveness of mobile in-app programmatic advertising ..."

Vinh Nguyen Xuan Truong, Mathews Nkhoma, Wanniwat Pansuwong (2020)

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DOI: 10.1145/3383845.3383865

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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Vinh Nguyen Xuan Truong, Mathews Nkhoma, Wanniwat Pansuwong:
Enhancing the effectiveness of mobile in-app programmatic advertising using publishers-controlled factors. ICCMB 2020: 146-150

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