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"Using Eye-Tracking Data of Advertisement Viewing Behavior to Predict ..."

Michel Ballings, Dirk Van den Poel (2013)

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DOI: 10.1109/ICDMW.2013.11

access: closed

type: Conference or Workshop Paper

metadata version: 2024-05-07

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  dblp key:
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  persistent URL:
  - https://dblp.org/rec/conf/icdm/BallingsP13
Michel Ballings, Dirk Van den Poel:
Using Eye-Tracking Data of Advertisement Viewing Behavior to Predict Customer Churn. ICDM Workshops 2013: 201-205

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