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"The Driving Factors for Fans' Buying Behaviors and Perceived Values in ..."

Shu-Chin Huang, Bee-Ling Ng, Tang-Shun Chuang (2018)

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DOI: 10.1145/3291078.3291120

access: closed

type: Conference or Workshop Paper

metadata version: 2022-02-14

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  dblp key:
  - conf/iceel/HuangNC18
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Shu-Chin Huang, Bee-Ling Ng, Tang-Shun Chuang:
The Driving Factors for Fans' Buying Behaviors and Perceived Values in Brand Community: A Case Study of Cosmetic Brand Community, S3. ICEEL 2018: 196-201

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