"Reversing the Trend of Commoditization: A Case Study of the Strategic ..."

Brad Poulson et al. (2004)

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type: Conference or Workshop Paper

metadata version: 2017-02-02

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Brad Poulson, Jimmy C. Huang, Sue Newell, Robert D. Galliers:
Reversing the Trend of Commoditization: A Case Study of the Strategic Planning and Management of a Call Center. ICEIS (3) 2004: 396-402

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