"The Effect of Pricing Frame on Purchase Intention: A Mediated Moderation ..."

Mingjuan Wu, Yiwen Chen, Yuting Zhang (2021)

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DOI: 10.1145/3481127.3481224

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-06

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Mingjuan Wu, Yiwen Chen, Yuting Zhang:
The Effect of Pricing Frame on Purchase Intention: A Mediated Moderation Model of Product Type. ICEME 2021: 759-769

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