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"The Guanxi Influencing Effectiveness of Advertisement in Social Media: An ..."

Wen-Kuei Wu, Ruby Nguyen (2017)

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DOI: 10.1145/3157754.3157771

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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Wen-Kuei Wu, Ruby Nguyen:
The Guanxi Influencing Effectiveness of Advertisement in Social Media: An Analysis of Netizen's Perception in Vietnam. ICEME 2017: 11-15

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