"How Do Online Price Affect Consumer Purchase: a Moderated Mediation Model."

Wen Yang et al. (2019)

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DOI: 10.1145/3345035.3345071

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-03

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Wen Yang, Yi-Wen Chen, Jie Chen, Sha Yang:
How Do Online Price Affect Consumer Purchase: a Moderated Mediation Model. ICEME 2019: 146-152

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